The Web site uses long tail words to make traffic soar

We put more words, composed of several words similar to the phrase keyword is called long tail word, this keyword is characterized by a low search volume, and very unstable, will change with the time and market changes Baidu Index will have greater changes. Because of this characteristic, do long tail word optimization, will give people a kind of chicken feeling. Regarding the long tail word, the author's suggestion is, if is the new station or the small website, there is really no need to do too much, to dig, and if your site developed to a certain extent, especially the business of the electronic merchant website, the long tail word must be dug out, because a successful Business-to-consumer website, there will be a lot of traffic from the long tail word.

The author made a statistic, take my station one day of data, Baidu Natural flow is 425, of which 287 is from the long tail word, almost twice times the target word. The long tail word has become the main source of traffic, such as the author's level of small and medium web sites. The importance and necessity of long tail words are visible.

The website of the Business-to-consumer is very much in need of the long tail word excavation, and in fact, to excavate the long tail of the business website is not a very difficult thing, the following is the method of mining the word webmaster:

　1, Product/brand + how/how much/price

This is a common kind of long tail word combination method, the combination of long tail word search volume is generally not low. When a user buys a product online, they will want to know how other people's evaluation of this product, but also would like to know the price of this product on the Internet is probably how much, so may search: Lenovo computer, Lenovo computer prices, so we do long tail word excavation, Using this combination form is very consistent with the user's search habits.

Of course, to do such a combination of words, it's not blind to do things like, say, "What about the iphone?" It's basically a word that no one's going to search, because the iphone is so famous that everyone knows it's the most popular phone, but the word "iphone price" is worth it.

　　2, the use of product parameters, mining a large number of long tail

Mining long tail with product parameters This practice is probably the first to implement the Wang Tong of the SEO industry, it is in a large electric network to do the optimization program, is the use of such a way to dig long tail words, and ultimately let the site to obtain mass traffic.

The so-called use of product parameters, that is, each category of goods, there will be different parameters, we can use the combination of parameters to get a lot of combinatorial words, and these are the long tail of a word.

In this way, the long tail word, there is such a feature: The search volume is not very high, can obtain accurate flow, order conversion rate is higher. Although the search volume is not high, but the use of this method can be a large number of long tail, so the overall flow is very objective, and users in the search for such words often have a higher desire to purchase, order conversion rate is higher.

There is also a very important point is that such a word, its ranking is very easy, the competition is relatively small, very suitable for the long tail.

　3. Mining long tail words with the help of third party tools

Using tools to excavate long tail words for all Web sites, we will inevitably need to use some long tail word mining tools for mining. Of course, Baidu Index, Baidu Drop-down box, Baidu related search and so on Baidu related tools, but also to find the best tool for long tail words.

Know the long tail Word mining method, we should find the corresponding page to do these long tail word ranking, both to meet the user experience and the search engine ranking rules.

On the 1th, "product/brand + how" such a word can be used in the Product review page, you can directly use the product Word as the title of the page; and the product/brand + how much money/price "Such words can be used product/Brand page to do."

2nd, here is a detailed description: The above also said that the use of product parameters to the combination of long tail words, so do these words must be used product List page to do. It is now common practice in the channel page, list commodity parameters as a filter, when users choose different product parameters, they will get a different product List page, we want to let the title of these pages change with the parameters, for example, choose "42 yards, black, canvas shoes" These parameters, The resulting page title can be 42 yards of black canvas shoes. You can also add some fixed phrases in the back, such as prices, authentic and so on.

And the 3rd, then find the corresponding page, some from no suitable page to do, you can use the article content page to do, so basically all the long tail can have a corresponding page to do.

The last remaining is to do the ranking, generally no competition for the long tail words as long as the site structure is reasonable, almost do not have to do what the chain can have a good performance, a little competition for the long tail words appropriate to do some outside the chain can, after all, is long tail words, competition is not high

For the web site, webmaster should spend more time in the long tail word excavation and the corresponding page layout above, this for the site's traffic will definitely have considerable help.

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