The website revision should follow several principles

Website revision, this is most of the webmaster have experienced things, the reasons for the revision is very much, such as the new template design, site function optimization, in short, for the site can better development, but we see more examples are, many Web site after the snapshot stagnation, search engine for a period of time does not include new pages, Rank down even by K et. The consequences can not be imagined, then what is the reason for the Web site after the performance became worse, we should be in the site revision to follow what principles?

First: Key information such as title and description don't change

This is universally acknowledged as a truth, at any time we are unwilling to the title and description of large-scale changes, often change and modify these key information, in the search engine seems that the site can not be trusted, poor performance is also a matter of course, you can query on the site a lot of such information, this also do not repeat.

Second: the website column or the navigation item does not change greatly

Website column is a key to search engine attaches great importance, because the column under the concentration of a large number of related content article page, search engine often through the content of the column, the column to gradually improve the weight of the column for daily updates. Column page weight is much higher than the article page, because there are a lot of content in support, which is why the production of the topic can get a good ranking of one of the reasons. Once a large-scale change in the column, the navigation item to make random changes and discard, it is bound to cause the search engine familiar content became a new face, causing the search engine distrust.

Third: Important labels can not be arbitrarily changed

In the label, some of the tags on the search engine has an important role, such as H1,h2,strong tags, these tags tend to focus on a lot of important text, such as the title, keywords, etc., which is our website optimization process in the use of the method, through these tags, Search engine clearly know what we are emphasizing, and once the revision to remove these tags, or tags linked to the text content has changed significantly, will let the search engine lost at a loss. Therefore, in the revision process we should pay attention to retain the integrity and stability of these important javelin, inherit the important information of the continuation.

Four: keyword density do not change dramatically

The keyword density is 2%-8%, this is the principle of most webmaster, in the home page or other pages we also pay due attention to this, especially the homepage, we all through a variety of methods, in the appropriate place to carry out the layout and emphasis on keywords, but some of the Web site's revision we see that the template for aesthetics made a major change, All the keyword layout to discard, keyword density drop, resulting in a search engine distrust. Therefore, in the process of Web site revision need to pay special attention to this point.

Five: Site revision to be completed in the local upload

This is a basic truth, many people like in the background through the revision of code, which is very irregular operation, the correct should be the local complete test after the upload, to avoid in the background to modify the error caused by the Web site difficult to open or repeatedly restore, update the situation. Such instability will create the abandonment of users and search engines.

These are the Web site revision we must follow some of the basic principles, next week because of operational needs, my Chinese agricultural personnel Network (http://www.nzrcw.com) will also be revised, I will follow these methods, but also some need to pay attention to technical issues, such as not to use a lot of JS, Flas, pictures as little as possible, also hope that everyone will pay attention to, but also hope that everyone can operate the site well.