There are serif fonts and no serif font comparison _ Experience Exchange

Serif means that there are additional decorations at the beginning and end of the word, and that the strokes are different depending on the vertical. On the contrary, sans serif does not have these extra decorations, and the pen is roughly the same.

The Times, The Times, New Roman, and so on are all serif, while Arial and Helvetica are the characters of sans Serif.

General comparisons of Serif and sans serif

• Serif's characters are more recognizable and therefore easier to read. Conversely sans serif is more eye-catching, but in the context of reading, sans serif easy to cause the confusion of letter recognition, often come back to read and go up and down the wrong situation.
• Serif The beginning and end of the alphabet, making it easier to identify the continuity.
• Serif emphasizes a word rather than a single letter, whereas Sans Serif is more powerful than the other letter.
• In very small fields, usually sans serif will be more serif and clearer.

Suitable for different purposes

Usually the text and text of the article use the serif Word, which is easy to read, which can increase the legibility, and it is not easy to get tired when reading in Word as a single person. And the title, the form of the use of a more eye-catching sans serif character, he needs to be visible, eye-catching, but not long time to stare at these words to read.

Like DM, the Sea report type, in order to be eye-catching, his short passages will also take the sans serif word body. But in books and newspaper magazines, where the text is in the same space, the serif character is used to reduce the reading burden of the reader.

The situation in Chinese

In the case of Chinese, there is also a serif character, for example, the Ming (song) is serif, and he is usually paired with the Times Roman word clan. And the black, the circle is the same as the sans serif of the word.

In the case of Chinese straight line, it is not easy to show the difference between the Serif/sans serif, but in the current common situation of Chinese horizontal line, the above mentioned the legibility, eye-catching is also suitable for Chinese.

It is very common to see Chinese publishing books, magazines, and the use of difficult to read, but very eye-catching black or the circle, the reader, the long reading can easily cause the eye discomfort, it seems that should be avoided.