These eight factors directly determine the site user experience.

Many business owners complain that the site is not effective, there is no same, and some enterprises are because the site for the enterprise to create a lot of wealth, where the difference is so big? One reason is that because of the level of corporate web site design, the quality of the user experience for the site's marketing effect is very large, then today's star supply small to discuss, what factors affect the user experience of the Enterprise website:

1, the website open speed is too slow, the website opens slowly mainly by the following two factors, one is because the server reason, the server response speed is too slow, or thinks the server is not two lines, only the telecommunication or the Netcom one line, causes the customer to open the website on one line, the response speed is too slow. The second reason, because of the site itself, the site uses a lot of flash animation, or high-quality pictures, or the site code is not using a concise DIV+CSS structure, resulting in cumbersome code. Anyway, regardless of the cause of the site is slow, users are unacceptable, data survey, netizens for 4 seconds no open pages will be turned off immediately.

2, the site navigation and structure is not friendly, the role of the site navigation is as important as the steering wheel, the site if there is no reasonable navigation, the customer can not find what they want, so the site must be clear navigation, in addition to the navigation site should have a site map, so that customers on the structure of the site at a glance. Navigating poorly can make visitors feel disgusted, not that visitors don't want to see your site but don't know where to look.

3, the site is too long, rich content was originally a good thing, but according to the survey of netizens can browse to the third screen of the person is less than 10%, the page is too long easy to let visitors produce visual fatigue, the general visitor has been the first two screen content attracted to other web pages, too much content is just futile, It also affects loading speed. Enterprise website is need a concise home page, the most essence of the enterprise most want to show to the customer to see things in a screen to a half of the space display, according to expert statistics, the site's visual center in turn is above and to the left, so the more important information, it should be more forward, on the left to show.

4, the content update is not timely, this is very affect the user experience, the content of the update for a website to reflect the site's own value of the most important way, want visitors to recognize the value of the site, high-quality content is essential. Internet users to visit the site is to quickly get timely information, long time does not update the content is easy to cause visitors to dislike in the mind will also be on your site's brand image greatly discounted.

5, link failure, I have encountered in a site to see some of their own needs of the tutorial, is a picture and text, go in after all the Red fork, so you are depressed, there is even more outrageous direct no display of the page, this will let visitors lose confidence in this site.

6, the page does not have visual differences, page design is very "flat", lack of "level sense", lack of visual impact and highlight or visual impact is not the main content of the site. This is the most easily made mistake when designing large web sites by inexperienced designers. Put a lot of information into the eyes of the visitors, how much you think he will remember. Page design to attract and guide viewers to see what you want to promote the content or products, of course, the page "layered sense" design flat is not simple with some high-purity color to achieve, according to the environment and surrounding elements of the page to consider. It's like drawing a white point on a blackboard it's obvious, but drawing a white dot on a whiteboard doesn't make sense.

7, complex file names and files directory, not only is not conducive to the search engine collection and will also bring unnecessary trouble to visitors, many people do not pay attention to clean up the cache so in the input URL when there are hints, messy complex names make it difficult to distinguish the site page, resulting in a large number of visitors to visit the rate of decline.

We understand that the marketing effect of the enterprise website and the user experience of the site has a great relationship, then the enterprise in the website construction must pay special attention to the eight factors affecting user experience, do not make a big taboo, can survive on the network principle is to abide by the user experience, do the enterprise own characteristics of the content, So the vitality of the site will last.

These eight factors directly determine the site user experience.