Think of "Xiaomi mobile phone" as "mobile phone "? You are wrong

In essence, the marketing operation of Lei Jun's "Xiaomi mobile phone" is the "futures" play method, and fund-raising means use the e-commerce platform. On the surface, products are actually a set of financial means. The biggest innovation of Lei Jun's "Xiaomi" is that its futures are actually "mobile phones" and the classic "Small Commodity Futures" business case. Judging from the fund-raising effect of "Xiaomi futures", the fund-raising of "Small Commodity Futures" can be said to be "Boundless "! Countless people paid for and ordered goods easily under the targeted propaganda campaign of "Xiaomi mobile phone concept", but they simply did not see that each of them "invested" two thousand yuan to Lei Jun. Lei Jun's "dividend" to these "investors is" Xiaomi mobile phone ", which costs less than four hundred RMB.

By the way, this "two thousand yuan concept of high-end machines" is also the innovation of Lei Jun. This came out with the idea that "high-end smart machines are still 4000 or 5000 or even 6000 or 7000 yuan. Lei Jun's "Xiaomi concept" is simply a "Financial Innovation ". The idea is quite dazzling.

After seeing this essence, let's talk about it again. Even if the last "Xiaomi mobile phone" died, Lei Jun and his "Xiaomi" still succeeded. Because Lei Jun and his "Xiaomi" are not products at all! The product is just a table image. The concept of stealing and changing is just a layer of skin. It is broken. Taking Xiaomi as a product and using Lei Jun as a "mobile phone brand operator" is like hitting the air. For Lei Jun and his "Xiaomi", most people in the world only see the shadows that remain in the sun.