Think the handset into the Palm machine biggest obstacle Sony Furuan

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Once upon a while, Sony's handheld PSP represented the ultimate dream of many younger generations. In that only limited to the call, SMS and other minimalist functions of the flap, straight mobile phones are sold 3000 Yuan + of the era, Sony PSP handheld with super-large screen and super-cool games, listen to songs, watch video, e-book and other rich features, become the "artifact". However, in the era of smart phones, Sony handheld began to recover, especially the newly launched PSV sales are worrying.

Even the Sony Electronic Entertainment global President Yoshida Trowel recently said that because of the rise of the smartphone mobile game market, the industry environment of Palm machine game equipment is not optimistic, and Sony's next generation PlayStation Vita game console will not be available in the near future. Although it sounds like a full-on, Sony seems to be Furuan on smartphones, but is that really the case? Is there any hope for the revival of Sony's handheld machine?

PSV is a complete rout don't complain

Sony's new handheld PSV was released on December 17, 2011, not only by Sony executives, but also by Sony fans who have a strong confidence in the sale of PSV. After all, dramatically improved performance will result in a more flashy, more varied gameplay experience, as well as the performance of other features. But a summary of sales over and over again has left Sony with a constant loss of confidence.

Until June this year, PSV's global sales reached 10.56 million units. In other words, PSV spent 3.5 of the time to achieve tens of millions of achievements, which is an extremely bleak figure, compared with the previous PSP, are far from the wind. To this end, Sony began to complain, exclamation untimely. But Nintendo gave Sony a slap on the face-Nintendo 3DS sold 52.88 million this June! About 5 times times the sales gap, is completely the world.

The overall rout of Sony PSV is in stark contrast to the huge sales of the Nintendo 3DS, which the Sony executives blamed on smartphones as seemingly untenable. To be sure, Nintendo is now under a lot of pressure, but it has taken the initiative to put down the shelves, proposing to enter the market hand. Instead of thinking that smartphones are the biggest obstacle, Nintendo is rethinking its own shortcomings, in stark contrast to Sony's grumbling. The mentality that Sony can't afford to lose, let a person somewhat disdain.

The handset is only external cause Sony Palm machine Strategy deviation

Sony executives insist that the market for handheld games is hugely affected by the smartphone game market, and that the impact will become more pronounced over time. "People now have mobile phones, so they can play very conveniently on smartphones," Miku said. And many smartphone platform games are free, or at first it's completely free. Like many of you, I also hope that people's enthusiasm for the palm-machine game culture will continue, but because of the rise of mobile games in recent years, the atmosphere of this market is not ideal. ”

But the smart phone can only be regarded as external factors, if PSV and the game can make up, even if there is a slump, there will be no cliff-type decline. When PSV was released and the industry was excited by users, SCE CEO Andrew Hause a statement that "PSV is already a legacy platform", which has aroused great concern. It turns out that there is always the presence of a sober person. Although PSV has a qualitative leap in hardware, there is no real change in either control or game.

Sony has continued its high-priced game on PSV, running free downloads for the entire mobile gaming market, and relying on late value-added services to create revenue. And Sony stubbornly uses the exclusive memory card design, also causes the use cost of PSV to rise repeatedly. The deviation of the palm-machine strategy is an important reason for the unsatisfactory sales of Sony PSV.

Content for Wang Soni Palm Machine revival and look forward

More importantly, Sony PSV has almost nothing to do with game content. Up to now, PSV has sold more than 500,000 games in 16, but more than 1 million of the games have only 4. Among them, the highest sales is the "mysterious Sea: The Golden Abyss", with the release of PSV, more than three years sold only 140多万份. In the Nintendo 3DS, sales reached more than 2 million of the game has 18, 10 million of the game has 3, especially the first "Pokemon xy" sales of nearly 13 million!

The huge gap in game sales has a direct impact on the sales of palm machines, reflecting the importance of the words "Wang". Sony's palm is about to be truly revived and must start with the content. Although Sony had previously recognized the short board on the content, there was always no good way. Today's Furuan, perhaps to retreat, is ready for a big move. If Sony is able to launch a game, it is bound to drive the enthusiasm of third-party game manufacturers. It's just that Sony will never get used to this kind of trick in the future, but it's a bit of a morale hit. (New technology discovery Constantine)

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Think the handset into the Palm machine biggest obstacle Sony Furuan