Thinking of cross-border trade caused by le-video mobile phone

5 months , 5 days in the morning, Le Vision mobile phone open hot appointment, hit the slogan of cost price, Trying to get a slice of a market that was already competitive.

Throughout China's mobile phone market, hot brands are not a minority. Brands such as Apple and Samsung occupy the high-end market, and brands such as Huawei and Lenovo occupy the mid-market, while brands such as Xiaomi andHTC occupy the low-end market, and the newly-made hammers, mobile phones and mobile phones have also been added to the fight. Thinking about tearing a hole in the market. At this point, consumers from the price to function to appearance have a lot of choices.

Mobile phone market is very representative of China's current consumption situation: foreign brands eyeing, with "foreign monk good chanting" advantage, the Chinese consumer sought after, the domestic enterprises catch up, or imitate or innovate, adhere to the original market positions, while actively looking for overseas expansion of the road.

As for China's enterprises to go out of the urgency, is nothing more than: China's local competitors gathered, need to open up new markets to achieve new growth. Especially with the rise of cross-border e-commerce, the entry threshold of foreign competitors has become lower, making the domestic market more difficult to do, so, "go out" become the last straw for most enterprises.

Whether it is from the point of view of building an international brand, or to find a new market for survival, China's enterprises in the international market expansion of the road has not been very smooth, "Made in China" is only a synonym for low prices, but also mean inferior. But fortunately, the "cheap" Chinese goods in the international market still have a certain advantage, not to mention the foundries.

Summing up, overseas marketing experts China Connaught Network feel whether it is the traditional foreign trade enterprises or the recent hot cross-border e-commerce, for the "go out" strategy should pay attention to:

1. sooner. As Li Vanchang in the "sense of participation" in the millet success of the secret introduction of the same: day work, only fast not broken. Only one step ahead of others, you can seize the opportunity.

2. Strategic layout rather than a momentary rise. In the face of foreign markets, both the domestic market will encounter the same problems, there will be new challenges, so in the determination to settle in, it is necessary to overall planning. From goods to people to sales means, not a bit sloppy.

3. focus on Internet +. E-mail + Exhibition of traditional forms of foreign trade requires enterprises to join the new marketing means, its own website construction and the new situation to promote become more important. Social media, mobile Internet development, can be convenient and fast for customers to choose to provide a reference.

4. be good at borrowing power. Meet the weak link of the enterprise, it is necessary to invite outside experts to help, but also to pay attention to training the relevant personnel of the enterprise. Everything to the enterprise, it is not realistic, let alone those small enterprises.

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Thinking of cross-border trade caused by le-video mobile phone