Thinking of packaging image design: Auto Parts product design in line with women

Article Description: Brand Thinking: The female image of auto parts products.

Guess what the product is on top? Shower gel? emollient oil? Aromatherapy Essential Oil? and a box of cotton pads? No, it's a cloth for automobile oil and car cleaning.

Indeed, this is quite different from what we usually see, and what we see is this kind of packaging and image design:

The oil package that we often see above is very cool! But it was also obvious that it was very masculine, angular, dark gray and dark, with a stout font, like a muscular man who often played gym. Vinh Pho, a student in France who studies business design, thinks it's time to change that. As a result, he has designed a series of more feminine parts of auto products packaging for the brand of AutoZone , the retail giant of American auto parts products as a subversive object. In his view, the design that it conceived, appears concise professional, also more pleasing to the heart, its design image mainly has six key words: simple, professional, attractive, cordial, brand image is determined, maneuver. Let's take a look at some sketches of the image packaging and ideas designed by Vinh Pho Students:

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