This world is crazy: a business opportunity you might not think

Nowadays, Internet entrepreneurship has become a craze. In this circle, whoever has bright eyes, is bold enough, and has a strange idea, it is possible to sit on the throne of success early. In a word, we should not only dare to think and do it, but also grasp the market dynamics quickly. Speaking of this, I can't help but think of friends.Share ComponentsThe birth of the year ...... Okay, let's continue to talk about this secret and great business opportunity.

At this point, the small editor will not sell off. Fans of economics, micro-blog economics, and other "Learning" are probably the first thing everyone can talk about. But at this moment, what I want to share with you is "gay Economics ". Yes, you guessed it. This is a commercial opportunity from the world of secret comrades.

Next, please allow the editor to provide a report, which is from the first Chinese Gbit/s lifestyle and consumption index survey jointly conducted by a research agency in San Francisco and blued.

Note: blued is currently the largest gay social app in China, and its founder Geng Le.

Representative data analysis is as follows:

1. Even though Chinese Gbit/s (female, male, dual, and cross-gender groups) are distributed in all walks of life, however, the five most people in the survey are advertising, marketing, PR, financial services, accounting, technology, IT/Internet, manufacturing, and education.Resolution:The majority of the LHS are in the high-income industries. This is also in line with our perception that "homosexuality is generally richer ".

2. The young Chinese Gbit family is very addicted to mobile devices --71%All respondents and76%Of18To21In the past 12 months, students aged,91%Respondents used mobile devices for online shopping in the past 12 months.Resolution:Chinese Gbit/s groups are naturally adapted to the mobile Internet.

3. Respondents49%Lesbian/female bisex and34%Gay/gay have valid passports, and this proportion rose above 25 years old and above54%.30%Lesbian/lesbian and18%Gay/gay have been in the past yearAt least onceOverseas (including Hong Kong, Macao and Taiwan) leisure tourism experience.Resolution:The Chinese Gbit family is a high-consumption group. The marketing of Overseas Games and other services is highly targeted in this group.

4. The travel partners of the lgbit family are diverse. They will travel with heterosexual friends, lgbit friends, same-sex partners, or family members. Although budget hotels and mid-range hotels are their preferred choice for travel, respondents traveling abroad with other lgbit partners (including Hong Kong, Macao and Taiwan) tend to book more boutique and luxury hotels. The hotel consumption standard is also far higher than the average consumption standard of straight sex.Resolution:Still in line with our perception: "homosexuality is generally richer ".

5. 18%Respondents said they had traveled to participate in community activities for the past 12 months. The most popular lgbit activity is dance/party and pride.Resolution:There are social needs higher than average for the lgbit community.

According to Geng Le, the proportion of homosexuality in the crowd is roughly5%The proportion between Chinese and foreign countries is similar in ancient and modern times. The number of male and female in China is more than 70 million, and the number of male is more than 30 million, in addition, the consumption of gay groups is more than three times of that of heterosexual consumers.

I think it may be because gay groups are not easy to accept, so they need a better career to prove their value, therefore, the desire to consume and the ability to consume are much higher than those of straight people.

In fact, if they are not the mainstream, they will not be discriminated against.

Now that we are talking about business, let's look at the Chinese Gay app market.

According to Baidu's just-released mobile Internet Data Survey, young people after 85 are gayMore than 85%In the face of nearly 70 million of gay groups, this will be a vertical and segmented blue ocean in the Internet field.

In the Chinese app market, the top three of the same-sex dating software are blued under the light blue network, Jack 'd, the same-sex community software in the United States, and zank. Jack 'd is the originator of same-sex social media software and has been in China for nearly four years. However, Jack 'd, as a foreign software, has shown a variety of challenges in China, including inaccessibility and incompliance with Chinese user habits. Blued official number is15 million, Latest valuationUS $0.2 billionLeft and right.

Although the market has hidden huge potential, there are already preemptible blued in China. If you want to seize the market, it may be difficult. However, it cannot be said that the times are becoming more and more open, and more people and things are gradually accepted. As long as you have enough strength to win the throne, there is still a chance. It mainly depends on what you think and from which perspective.

You can only share and do not advertise ~ "Please invite me to the app ~ No! I couldn't come to the app bowl !" Youtujun is ill again. After the Mid-Autumn Festival, I will wait for the crazy people's court to meet you again ~

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This world is crazy: a business opportunity you might not think