SEO cheating, has never stopped, cheating is also the level of not poor, the early years very popular mainstream cheating has been completely useless, not only to optimize the effect of useless, but easy to cause the search engine down the right penalty, and even K station. Many novice to contact with the SEO when the cheating is often very enthusiastic, think that this is a shortcut to SEO, such as those who reply to a large number of hidden anchor text of the Novice, that the administrator can not see, will be able to easily do a large number of outside the chain, but, such as the anchor text without any use, search engines will not be counted, if the number too Instead, it's bad for your own website. Today, I will check out those common SEO cheating methods.
Hide text/Links
As I mentioned above, the first is to hide text, the novice most like to do so, including hidden text to improve the relevance and hidden links to increase the outside chain. This type of text users can not see, search engine through the source is able to see, contains a large number of keywords. The most common method is to set the color of the text to the same color as the page background, which is the simplest and easiest to find. Sometimes cheating people will also adjust the color to very similar tones, search engine read the code is different, users in the page looks difficult to distinguish. Then there is another way is to make the font smaller, a character set to a pixel, so that the user of course can not see the text. And now the most common use of CSS and JS script control, this is the most common way to hang black chain. Do not position the text to the invisible area, or place the text on a layer that is not displayed, so you can achieve the effect.
Some hidden text, such as using JS to write out the positioning of the layer is difficult to find, search engine testing is indeed a bit difficult, but once the manual review is very easy, because some users or their opponents may be like search engine reports. Hidden text is found to be easy to cause punishment, and the risk is greater. Hidden link is a clear seo cheating, but the search engine in the penalty judgment, there are some difficulties, so the effect is generally recorded as zero, and then observe, so, do at least no effect, accumulated more, must be punished.
Spam links
Webmaster in order to improve the site keyword rankings, often to the internet every corner of the link, but the spam link obviously has two different characteristics: 1, just to stay link. 2, link anchor text is basically the target keyword. A bit more, a lot of spam links are through a variety of mass group software to complete the function. Search engine to judge the junk link is not difficult, some garbage filter plug-ins can determine most of the spam, not to mention search engines, their data master analysis and ability to judge more powerful, so for the garbage link is absolutely can be judged.
Spam links in fact, the effect is very limited! A site ranking good, the query found a lot of spam links, but really let its keywords ranked excellent may be some small quality links, as well as good station optimization and so on. Search engine for the garbage link to judge punishment and hidden links close to each other, the simplest way is to directly ignore the link effect, search engines will not easily punish such sites, more cautious, for the SEO itself, but wasted a lot of time and energy.
Link Farms
This kind of SEO cheating means: a site or a part of the site does not have the substance, are all for the link to do exist, link to other different sites, other sites garbage back, staggered to form a link farm. Search engines have been able to easily judge this type of SEO cheating, once the judgment is linked to the farm or have such characteristics, the right to be demoted to be punished is taken for granted. Many novice webmaster often easy to make mistakes, and link farms have a variety of relations, should pay attention to judgment.
Hide Page
This type of cheating used to be very popular, but now it's less used. The main idea is to judge whether a visitor is a user or a search engine based on the program, and then return a different page. Normal users see the normal no SEO traces of the page, and search engine spiders will see a highly optimized, so that people can not read the page. In the past this kind of cheating and upgrade version is very popular, but also very effective. But later, search with the search engine technology perfect, hidden page cheat site basically escape from the fate of severe punishment, such as the search engine issued ordinary users the same anonymous spider, once crawled to hide the page, naturally, cheaters will face punishment.
Bridge Page/Door page
On the site based on the keyword generated a large number of no quality or even read the keyword page, seo cheaters hope that this vamp can help bring traffic to the site. Most bridge pages are generated by software, mainly for long tail keywords, the user experience is almost zero. Cheaters generally put a large link on the bridge page, this is his real need to optimize the site, the second is to use jump, jump to the main site.
Bridge page door is a serious SEO cheating, and now can be said to be the most easily judged by the SEO cheat, has become obsolete, the novice must not use, endless.
Keyword stacking
This is the easiest to understand, and now there are still people use the SEO cheat techniques, in fact, the key to the accumulation of the judgment also have the argument. I once in my rookie SEO forum will be seo this keyword density to do 19%! To maintain a half month can hardly see the impact, so for the keyword accumulation can not only look at the density, to see the way. If not natural, the search engine once thought is the keyword accumulation cheat, the website is will face falls the right. So put the keywords in the station layout naturally some, in the title tag, description tags, keyword tags, H1 tags and so on local natural fluent writing content, basically can avoid the suspicion of keyword accumulation.
Page replacement
Cheaters first Use common keywords to do site rankings, site content is highly relevant, once ranked up, immediately replace the content of the page, replaced by some violation of the laws and regulations of the content. As a result of search engine memory, such a page keyword ranking can continue for some time, so cheaters use this time to achieve their goals. But soon the site rankings will disappear, then face down the right or be k off.
Previous SEO methods of cheating are basically outdated, should not be used again. List out only in order to suggest new people, do not intentionally or unintentionally use these cheating methods. Other cheating methods such as PR hijacking, station group, black chain and so on still active in the industry, and such as station group is also difficult to directly define as cheating, so not within the scope of the discussion. The article by Huaxin Science and technology one-stop http://www.hxingm.com SEO consultant original, welcome reprint.