Thoughts and methods of demand analysis of Internet products __ Products

the method and thinking of demand analysis the thought of demand analysis

Product demand mining is a continuous iterative, continuous correction process, any outstanding product is not an overnight, but experienced thousands of fine carved after the product, and has been successful products are only constant revision, adjustment, to ensure that the market leader.
The process of requirement analysis is as follows: Demand collection--demand analysis--User portrait--story panel--task analysis--demand decision--demand development--demand acceptance. The process is not a single direction, but a continuous process.3 ways to gather requirements Observation Method: Shadow following method Interview Method
(1) Interview law
(2) Focus group
(3) Questionnaire surveyInvestigation Law
(1) Analysis of competitive goods
(2) Experience test
(3) Indirect informationdemand Analysis and management Card Method-Demand induction and deduction 3 steps to implement a card:
1. Writing card
(1) Transforming information into product requirements
(2) Each card only write a demand
(3) Concise use of words to avoid ambiguity
(4) From the user point of view, if I need ...
(5) To achieve mece: mutual independence, complete exhaustion
2, Card classification: According to the needs of the same quality requirements card classification.
3, design concept, first put forward the concept, mainly follow the following four aspects
(1) Priority Division
(2) 28 principles
(3) Demand collision: Creating new design concepts
(4) Mapping the needs of the finishing to the brain map of mindUser Portrait Create a virtual user image, after the product around this image. abstract A typical user portrait from a large number of research data; Advantages:
(1) Conceptualization of complex typical users
(2) Specific 1-3 users, in product design, product operation, product design, creative design, and quickly focus on a specific user image.
(3) also is the product and the design team communication Bridge.Dimensions:
(1) Physiological characteristics: Age, sex, image;
(2) Psychological characteristics: character, values;
(3) Background: Living environment, living condition, background best describes the user's day of life.The writing of the story panel product design and demand satisfaction are used in the use of the scene, and with a certain flow and purpose. Advantages:
(1) The use of scenes and products combined;
(3) Product design and later operation strategy in the whole process reflected in the story panel.form: Text or hand-painted, picture Note:
(1) Do not omit the design;
(2) Story panel is not a process analysis and research, do not need to draw a meticulous use of the process, pay attention to the use of scenes, tasks and goals to achieve the results and user feelings;
(3) Do not describe the meticulous, and distracting.the idea and method of task decomposition transform the requirements into goals, transform the goals into structured tasks, and analyze the interrelationships between tasks Task decomposition: The process of translating requirements into well-defined tasks:
      Decomposition Method:
(1) Goal: Why, what is the result.
(2) Method: means and path to achieve the goal
(3) Task: Clear steps and behavior.
      Task Analysis:
(1)a complex task needs to be decomposed into several tasks completed;
(2)view elements: The elements that are placed on each page, including content elements and behavior elements
Content elements: Pictures, text, videos, tables
Behavioral elements: Buttons, links, clicks, etc.
(3) Drawing prototype:To output a task as an abstract view。Requirements Assessment and requirements prioritization definition as a product manager, how to assess requirements.
      requirement Priority definition: Four quadrant rule, judged by importance and urgency
      Requirements Assessment Methods:
(1) Kano model: Basic requirement, expectation demand, exciting demand
(1) Value assessment: efficiency, cost, profit, performance, etc.