Thoughts on the present situation and future of China's flash-passenger and its rough-line discussion

In fact, the business of the Flash guest should also belong to the advertising industry, although it is somewhat different from the technical and advertising, but there is no fundamental difference, like the market economy in the need for packaging, the network also needs packaging, packaging network will make the network more people, more attractive, So that more people to use the Internet network, so that the existence of the Flash has its needs and has its necessary. The discussion of the present situation and the future of the flash-guest is beneficial to the development of the flash-Guest and the development of the network. So we can extend the importance of infinity, but only from the present perspective, flash in the domestic from the beginning of development to now only three years, can be said that the flash guest is still in his infancy, but also the most important period, and strive to find the right path of the development of the flash, not only can make the domestic flash less detours, narrowing the gap with foreign customers. In the big situation can also guide the Chinese network design industry behavior norms. Industry standards and so on. When the correct route and the actual action of the time, it will be the whole web design industry development, only when the standards and norms in the hearts of the time will be the real glory of the moment, and now, all this remains to be explored. So what is the right direction for the development of the Flash guest?
The development of the first is the economic base, the solution to the economic fundamentals can make the flash of the State of sustainable development.
Only from the Flash software, the current domestic has entered a terrible circle.
The obvious gap between development and foreign countries is already obvious problem, and Flash software development to application, in fact, domestic is not much later than abroad years. There are many reasons for the big gap, and the main problems include the following:
1. The dismal environment of the internet
Speaking of the bleak environment of the network, it is estimated that the industry will unanimous, and from the current seems to change the network environment, or the foreseeable future, only the vanguard of Sina NetEase has begun to appear to profit, but this is only from a large number of layoffs and send short messages and other business, and the profit is rather poor, not the network environment changes.
The network environment impact the development of the flash-passenger has become an insurmountable gap in the current stage, breaking through this gap is not the ability of the flash passengers themselves, so at present, it seems that only waiting is the best way.
2. Mixed employees
Speaking here, I would like to mention that when the prodigal son put forward the slogan of all the people flashing, is in the flash when the birth, is a loud slogan it. But now it seems that I do not agree with this view, now the network is full of a lot of flash, we can find that the good and bad has become a constraint on the development of the flash of an important issue. To develop, it's like a hardcover special forces, light forward. When the whole nation flashes, it will bring a lot of practical problems to the industry, and it will also affect the reputation of the flash-Guest. From the Flash software, the actual situation is not optimistic. Remember in and only chat, I asked him, in Xi ' an A flash animation price should be how to calculate? He said, 10 seconds to 20 seconds of almost 1000 yuan, I was very incomprehensible. How does a 20 page within the Web design can receive about 3,000, Flah production cycle is much larger, but only 1000? is the market price not at 300 yuan per second? Only said, but the request is also very simple ah, as long as there is a sound and pictures can be active. This also shows the value of the flash from one side. The real value of the flash is no better than the imagination. Even worse, one of the main reasons is the good and bad, the customer when the animation, often no longer require its artistic or commercial value. But only in the price and dynamics of the situation.
In addition, customer requirements are on the one hand, but the customer's request is also from the overall quality of flash designers have a direct impact on the overall improvement of the quality and ability of the flash has been to the status of the sustainable development of the flash-Guest.
3. Employee mentality is not correct
In addition here also want to deeds is the employee's mentality problem. The mentality does not seem to be just my deeds, before I have reached a consensus with the eminent persons. But I think in the flash of the crowd is filled with a large number of people who are not correct attitude. This is also related to the low threshold of flash software. I know a man who has been in the design industry for many years, but he doesn't really know about design, and all his designs are almost exactly the same as plagiarism. In fact, I am also more agree with plagiarism as an important means of learning this sentence. Plagiarism can enable people to learn more technology and design concepts. But what is the essential difference between a flasher and a thief if a copy is made to obtain a profit from the source of the work?
4. The basis of practitioners
And the mentality of plagiarism is inseparable from the basis of practitioners. The direct reason for plagiarism is that flash, although the threshold is low, in fact, not low, there is no flat basis, no color basis and the basis of the design of the practitioners, want to use this as a career, I am afraid can only be copied. So it is the only way to improve the quality of the flash-guest by strengthening the basic knowledge of the flash-Guest.
5. Lack of a unified industry standard
The unification of industry standards, Arvin's article has a more detailed elaboration. In a market where there is a lack of industry standards, good goods will be neglected. This is also an important link in the development of the Flash guest. It is also the "design value" which is called by the article. From the beginning of learning to practical application to become effective. It takes at least 2 years of unremitting effort to grow a real customer, not to mention the need to strengthen the basics of design concepts before that, and then to be creative and inspirational. A real work contains the number of flashes of effort, then where is the value of the embodiment? Price war has become the design industry to win the magic weapon. But in the longer term, how can a few flash-passengers stick to the end? As soon as possible the introduction of industry norms and industry standards have been elevated to a point of urgency.
6. Business value cannot be reflected
The business value is not reflected is one of the contradictions between the guest and the customer. The purpose of the Flash announcement is to reflect the commercial value of the customer. But this is often what many flash-passengers cannot do. There are many reasons why you may feel the deepest value and time. Usually the customer will hold the time tight, and in a very short period of time to understand the various aspects of the enterprise is difficult, and once the price becomes an important part of the product, the flash can only try to compress expenses and time, understand the overall image of the enterprise seems unlikely, good works can not be achieved. When you can listen to and move to become the standard Flash animation, flash guest become a career will be an empty words, online works into garbage, development has become empty talk and delusion.
7. The contradiction of the growth of the Flash guest
The same flash guest is also experiencing the growth of embarrassment and contradictions. A large number of early flash to fade out, a large number of other industry personnel into the flash. is undoubtedly the contradiction of the development of the flash-Guest. In addition, the situation is that the flash-guest practitioners are basically graphic designers and web designers, basically the age of 40 years old, these people have not engaged in flash design has accumulated a lot of design and social knowledge, in the business operation has unique insights. And a large number of domestic workers are young people, just into the community and even a large number of students are the main practitioners, basically can be said that domestic flash, floating and impulsive became a synonym for the flash, move then quit the Soho has been common in the industry. Today's job loss is already a common problem in the industry. In this way, what is the development without a fixed income? And the industry can not bring a stable development space. Industry recession so that more practitioners fade out, and the new people began to become familiar with the production of products also need a period of time to learn. Wait until the study is almost the beginning of the production of works, there are a large number of people because of the industry recession and fade out, so that the flash into a vicious circle. Not only is not conducive to long-term stable development, and will seriously affect the growth of the flash.
8. A disconnect between the guest and the Society
When it comes to social disconnection, it is my personal opinion that a large number of domestic flash passengers are young people who are engaged in social work for a short period of time, which is also the problem that affects the development of the flash-Guest. Our work is a large number of MTV forms, of which many of the boutique are very young to create a flash. I do not disapprove of the rejuvenation of the young, but there is a reality, a large number of MV to Q version of the animation for the situation, the audience is naturally to the age of students and adolescents mainly. To know the business model of the situation is a variety of, q version of the animation is just one of the manifestations, if a large number of flash guests can only engage in the creation of Q version of animation, will undoubtedly give domestic flash applications to produce a bottle diameter. Did you have a Chinese-German flash party a while ago? I think the discussion is mainly focused on a few aspects. One is the application of domestic flash should be the main demonstration? Or is it mainly interactive? How Cross-platform applications are carried out and their commercial value in the country. This is in fact also a domestic flash application of a misunderstanding. Not domestic customers need Q version of animation, but when the domestic flash application only stay in the Q version of the animation, the customer's selectivity is very small. Interactive form, Cross-platform is not really customers do not want to use, perhaps the customer just do not know, misunderstanding misleading the big visible general. Ask a few people can get the answer, Flash is what? Isn't it an online animation? Do you know what else flash can do? The other side may react is blankly. Do not solve the Flash animation and social disconnect problem, I am afraid that the domestic flash application can only stay in the Q version of animation. Without creating commercial and social value, flash will not be able to develop in the long term business society.
9. The required side of the fragmented
Usually the flash will be fragmented. Remember that I have seen the melon (small East melon) An article, is about the creation of Flash group configuration, deep feeling. But the reality is that most of the customers are fragmented. We know that flash contains too broad a range of knowledge. program, art, design is the first. This makes it almost impossible for one person to have all the requirements at the same time. And all aspects of a unified division of labor is to improve the quality of domestic flash an important means. But it's a pity. The groups that had been formed were now almost in the army, and the newly formed group looked rather immature. In the creation of each individual situation, there is more emphasis on art, there is more than the program, there are various schools. This is actually a misunderstanding, the program and art are the same important. and creative design is the embodiment of the value of flash works place. It is difficult to create a first-class flash work without teamwork, and even a big flash like Chiang Kai-shek will require other guests to help complete the program. How much benefit can the customer bring to the situation? If it is in the past, there may be a large number of art flash guests, but now when the MX is available, there is no background support and procedures, the art-class flash guests can produce how large Web site? Does the domestic flash application stay in the MTV era forever? Wait until we pull away from the world, still singing old Zhang Drive to the northeast?
It is no doubt that the commercial operation of Flash has started to start in the past few years although we are later than abroad, but we are fast, because we all flash, and we all flash the result is that the application of flash is not enhanced, and the quality is getting lower, perhaps the gap is not too obvious, but in the future? From the current Internet perspective, the development of flash can be seen from a side of the country's overall web design capabilities. Then, flash to get a substantial progress must first make up for the lack of domestic division of the Division of Division. Only when the division of work becomes the way of flash creation, when groups or other forms of common creation become a reality, we can catch up with foreign technology to become a reality. Only at present, the gap between the domestic and foreign countries will be more and more big, and not because the whole country flash and reduce the gap.
To sum up, flash now exists almost all the problems, have reached the point of not being slow to solve, China's flash-off has also reached the awkward, contradictory, the point of hesitation. Efforts to resolve existing problems and contradictions. Guide the correct development route of the customer will vigorously promote the development of domestic flash-passenger. Narrowing the gap with foreign countries, the industry has a virtuous circle, China's flash customers can be long-term stable preservation and development.
Today, the fundamental improvement of the development environment should be the most important.
The first thing I want to put forward in improving the development environment is that we should understand the word "flash" correctly, which brings us back to the topic of the beginning of the article. In the broad sense, the flash should mean all the people who are engaged in the network High-tech. In the narrow sense should be the design of Flash developers, (which includes a large number of people) and we say in the full text of the Flash, mainly refers to the people as a career. Only by firmly uniting these people will it be possible to reverse the unsatisfactory situation of the flash-away. Then make a personal answer to a few of the questions raised above: (the following are purely personal opinions)
1. From the perspective of the network environment, this is not a domestic flash can solve one of their own problems, but, from the current situation of our network, the network has been from the original bubble to broken into the current cooling-off period. During this period, the Chinese people increased the investment in the network, broadband and other environment and supporting facilities corresponding to start, it should be said that we look to the future network still has considerable potential to dig. Now people have no longer regard the Internet as a fashion, but the practical use of the network to do the real thing, really belong to the network tomorrow should be more beautiful. This is the prospect that we should seize the opportunity to not be missed. Improve the other aspects while the network is going to start. When the spring that really belongs to the network is coming, it is the time when the stage of the Flash guest is built successfully.
2. The employee's bad and the bad must start from the foundation, the MX studio release also is a machine. Network application Strengthening can no longer be an empty word, first of all, MX studio release and earlier version of the software compared to the background and procedures have been greatly strengthened, which is the future of Flash or Web applications such as a major trend, according to this trend, In the future, the application of software is bound to make some primary users. In addition, the industry's self filtration should also be effective. From the management of the companies and the people's industry audit should not be based on a variety of certificates, but should be from the actual ability to start rectification, this is a long shoulder to work. This will not change at least in the short term.
3. For the attitude is not correct designers should be in the industry to form a good atmosphere, that is plagiarism is not to become a means of making works. Flash guests if we work together to make this behavior such as rat enemies, I believe that the plagiarism will be a certain relief.
4. The cultivation of basic quality is not a simple word, or a simple behavior, itself throughout the flash technology, the quality of the requirements are very strict, and the introduction is very low, so in the exclusion of those who take flash as a plaything of people, to flash customers for the occupation of the people, we should be in their own quality, To do a good job of flash application of the basic preparations, to do the three major composition of the art, do the program with the data structure and algorithms to learn, the quality of their own to improve the overall quality of the flash, only to improve the overall quality of the work, will allow the flash-guest has a relatively benign development.
5. Industry norms have been shouting for a long time, I have considered this matter is actually not a few forums or a few people can decide, and the whole industry can not be the matter of everyone to say the final decision, said that many people after all is not a good thing, because we may not have a unified standard, plus all over the situation there are many different, So the norms or the association these should be the State administration to decide, not our own ability, but, before the introduction of the norms, we only have to do with their own behavior to make the industry more standardized, everyone from their own start. I believe that if we all do this, it may bring a new atmosphere to the industry and help the real industry standards come into being. If the industry is more normative, it will make the normative documents as soon as possible.
6. In terms of business value I do not want to say more, to strengthen the flash in the commercial application is mm company's original intention, and domestic in the embodiment of business value is not good enough. A large number of customers do not think how to apply the business value of flash, but these are actually what we should do, in all of the works to reflect the commercial value of the product will make flash application more standardized, better for the customers to create benefits.
7. For the rejuvenation of the young or industry contradictions, to be in the network with the benign development of the environment, and itself should also play a key role in it. Whether the job can become a real career also requires the efforts of each of us, too early to give up too fast will cause the ideal and career missed. I think it should not be a flash-back when you meet a bumpy one. Then the flash should be the pursuit of new technology, but also should be a person who does not easily shrink.
8. On the issue of the disconnect between Flash works and society, I think it also has a certain social factors, after all, long engaged in the cause of the network is not a lot of people, and flash with its simple operation to affect a new generation of young people, so when these young people gradually grow up, will give the network to bring the weather, And we can now see the success of the Flash case, although these are still rare in the country, but has begun to start, when most people from the Q version of the animation out of the business operation, Flash will also become a network of streaming media product packaging synonymous. We strengthen the network packaging at the same time, it seems should also pay attention to social influence, as long as we can make the society more correct understanding of flash, the correct understanding of the value of flash, we should strive to do.
9. In addition, in the Flash group operation, I think, division of work can be better use of their own capabilities, combined with other people's technology, better and faster shape of the effective use of Flash's expertise, this is the right direction of flash development. Soho does not represent the need to be a single individual unit, as can also be the studio Soho.
These years can be said that Flash has become a network of a major selling point, the right to grasp their own opportunities to clearly understand the right path to grow, so that flash better serve the public, in order to make themselves better based on society. Although a lot of problems are not a force can do, and there seems to be no good solution, but at least, when each of us can consciously abide by the rules, will make China's flash based on the present, looking forward to the future, development in the forefront of the world.

Turn from: www.blueidea.com
Author: Elocho