Thoughts on website LOGO design specifications

The LOGO application has always been the basis and most direct form of CIS import. Its importance is self-evident, especially in the design of network LOGO.

I. Functions of the logo:

As a unique media symbol, LOGO has always become a visual and cultural language for spreading special information. With a letter, the earliest identification instance that conforms to the CIS spirit is a "Zeng" Font icon on a Halde of Zeng Hou and Yi, who was buried in Chu, China before 2433. No matter from the complicated European logo, Chinese dragon text, to the abstract pattern and simple word mark of modern scouring, the purpose of the logo is to achieve the logo object, that is:

Through identification, difference, association, and memory enhancement of the logo, it promotes communication and communication between the identified object and the identified object, so as to establish and maintain the cognition and identity of the identified object, to improve recognition and reputation. As an avant-garde of the times, the design of the network LOGO should follow the overall rule of CIS and make breakthroughs.

II. Basic principles of network LOGO design:

The uniform principle is emphasized in the design of network LOGO. Unification is not a repetitive design principle. It should be like any other design principles: various principles that are well-known to designers, such as dominance, from attributes, relationships, balancing, proportions, repetition, inversion, rhythm, symmetry, comparison, borrowing, reconciliation, and variation, correctly applied to the complete design performance. It can also be interpreted as a more general and comprehensive principle that shares the principles described above.

The components that constitute the LOGO elements generally share a kind of commonality and difference. This difference is also called uniqueness or change, and unity is to extract diversity into a major embodiment, it is called the principle of diversity and unification. Among the elements in each part, there is a size, material, position, and other elements that have a dominant effect on the whole. Precisely grasping the diversity and unification of objects and highlighting the supporting elements is a necessary technical factor for designing network logos.

The identification and uniqueness highlighted by the LOGO on the network lead to a proper association between the design of the LOGO font and the nature of the LOGO body, and a similar style.

I remember when EASTECHO's online forum was reopened recently, the little witch raised an objection to the LOGO of the Forum, the LOGO of a simple printed font is significantly different from the unique style and excellent quality inherent in the waste, and lacks any connection with the LOGO of the entire website, resulting in cognitive ambiguity. However, I made a Chinese LOGO attempt as a prodigal website filled with English logos. Let's make a breakthrough.

Network LOGO design should pay more attention to the grasp of things tension, in the concentration of culture, background, objects, concepts and various design principles of the tone, achieve the most impulsive visual embodiment of objects. It can also be understood as the most restrictive impulse, in the case of insufficient tension in any aspect, well-designed logos are often rejected, rejected, or forgotten by users for reasons that do not understand, disagree, be unrealistic, be unavant-garde, be unartistic, or be unhonest. Therefore, it is useless to understand the application objects of users and logos right away. Without considering the national conditions and the user's level of understanding, it is essential to estimate the insufficiency of the design capability. In China, the boss who sells computers designs a $3 million Lucent red circle LOGO, which is easily seen as money fraud.

III. Network LOGO representation:

As a LOGO with media characteristics, in order to realize all the visual recognition functions in the most effective space, it is generally through the combination of special patterns and special texts, to present, describe, communicate, and communicate with the identified entity, so as to guide the audience's interests and enhance reputation and memory.

The combination of expressions is generally divided into a special pattern, a special font, and a synthetic font.

1. Display pattern:

It is a symbolic representation. It is unique, eye-catching, and the pattern itself is easy to distinguish and remember. It is represented by the logo body through implicit, associative, generalized, abstract, and other painting methods, the concept is expressed in a general way, while the image is not directly related to the identified object. The audience is easy to remember the pattern itself. However, the cognition of the relationship between the identified object needs a relatively tortuous process, however, once a contact is established, the impression is profound and the memory of the identified object remains relatively persistent.

Therefore, when the requirements for long-lasting memory are high, we should design a good LOGO image, better design, such as Apple's tooth printing Apple, and be right to grasp all the elements of the LOGO-oriented promotion, in other cases, if you want to establish an image within a short period of time, you should design appropriate mascots to enhance communication and understanding with familiar concepts like Apple.

In the era of modern spiritual fast food, longxun's red circle is also becoming fashionable. However, this kind of design can only be received by the website of the design company in China, but the LOGO of a cable TV's latest film and TV variety show shows a spiral lucky circle, I can sigh, but I have a lot of courage and lack of creativity.

2. Special text:

It is an ideographic symbol. In communication and communication activities, the names of the identified objects or their product names are repeatedly used in a unified text format. It has a clear and direct meaning and is closely related to the identified body. It is easy to understand and recognize. It also plays a role in explaining the concepts expressed, however, because of the similarity of the text itself, it is easy to blur the memory of the audience on the logo itself, thus weakening the long-lasting memory of the logo.

Therefore, the special text is generally used as a supplement to the special pattern. The selected font should be consistent with the overall style, and try to create a brand new distinctive style.

The complete LOGO design, especially the LOGO design with Chinese characteristics, should be considered at least in Chinese and English bilingual form at the International requirement, and the proportion of Chinese and English characters should be considered, A combination of Chinese, English, Chinese, and English patterns. Some also need to consider traditional Chinese and other specific language versions. In addition, it also takes into account the appearance of the logo or text after the expanded application, this is necessary for the background and other production, is conducive to the pursuit of symbol expansion effect.

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