Three aspects of the macro-seo in my mind

In A5 read the article also looked for a long time, which most of the articles are about SEO details, such as how to build the chain, how to select keywords, how to optimize the station and so on. So today I want to stand in a macro point of view, and you talk about SEO. So what do I want to talk about from a macro level? I think a website wants to be liked by search engines, then it must be relevant, authoritative and practical.

1. Relevance

What does this correlation mean? This refers to whether the word that the user searches in the search box matches the subject or content of your Web site. So how to enhance the relevance of the site? It can be strengthened by some optimization in the station and the use of the anchor text outside the chain. This was used by the first generation search engine to cheat, that is, to fill in the meta keywords of the flow of large but not related to the site theme, in order to get good rankings and traffic. But if you are the electricity business website, this basically is useless, because through and your website topic irrelevant word comes in the conversion rate basically can say is zero, and now the search engine has already solved this problem.

2. Authority

The authority of a website or a Web page is mostly measured by the outside chain. That is to say, the more the external links of a website or webpage, the higher the authority of the website or webpage itself. In addition, the domain name registration time, the stability of the site, whether there is privacy policy, contact us and other details, will also affect the authority of the site to a certain extent. That is, the more detailed the site content, the better. There is just said outside the chain of the site's authoritative influence is also selective, from the peer's high quality of the chain can greatly increase the authority of their own site, but a flower site linked to a website to do SEO, such a chain effect of almost zero. So to improve the authority of their own website to do a solid quality content, so as to attract more colleagues to link the site to you.

3. Practicality

This is a website was born of the original intention, but also the original intention of the search engine. Search engine constantly adjust the algorithm, optimization algorithm is to the highest quality results presented to the user. So what is the best quality result? Of course, the most useful and helpful result for the user is the usability of the website. If a user spends a lot of time on your site, browsing a lot of web pages, Zooey's visit to your site, and your site to bookmark, and on different social types of sites to share your site, then it shows that your site is very practical, very popular with users. Of course, users love the site must be the search engine favorite site. So still just that point of view, seriously do the content, do the content to help users, so that your site will naturally be in search results to get a good ranking.

The above is I stand in the macroscopic point of view for SEO point of view, write a bad place also please a lot of advice.

This article by Li Hao, the single game Net (http://www.91danji.com/) The net arranges publishes, welcome everybody reprint, reprint when please retain this link, thanks cooperates!