Three evaluation indexes of successful enterprise website

A company has built its own corporate website. The success of this site, we can refer to the following three assessment indicators to judge.

First, Flow

Website traffic is a good site to build after the first to cross the threshold. No traffic site how exquisite, how powerful are failures.

Through a number of professional web site traffic monitoring analysis tools, we found that 90% of the business site's daily traffic to stay below 10 times. The world one net thinks, this kind of enterprise website is not achieved the purpose of building a station. If you are not welcome, if you exclude the special use of the site, the cost of building a station is white flowers.

Solution: Website Promotion. Target: 100 times/day.

Some companies ' web site traffic can be around 100 times a day. According to the world of a network of customers incomplete statistics, to achieve such flow of the site can generally be back to build the station investment or about twice times the return.

We also have some customers daily site traffic reached about 1000 times, they are generally doing site construction and promotion has done very successfully. The main source of business is the Internet.

10,000 times a day, 100,000 times, 1 million times, 10 million times, 100 million times that is a big enterprise, network companies, industry portals, integrated portals, search company goals.

second, telephone volume

Customers find your site from the Internet, and are interested in choosing your product or service. Generally will call to contact you. Of course, including e-mail, online orders, messages, faxes and other channels. In order to describe the convenience of the image, we are collectively called the Telephone volume bar.

The number of telephone volume verified that your product or service has been accepted by the market, reflecting the extent to which your site has been recognized by customers, but also explains the strength of your website promotion. So, there are a lot of inquiries on the phone, mail, fax, to explain that the above three is very good. Generally, there are 1 telephone volumes per 20~100, depending on the different industries.

If, the website traffic is very high, is no telephone consultation, that needs to check the website design is reasonable, provide the product or the service price is not suitable, the website credibility is what problem. Solve these problems, the volume of telephone will certainly go up.

third, the volume of business

Enterprise investment to build a website, we think is mainly to promote their own business through the website and to obtain more business opportunities. No matter what the way, as long as the enterprise through their own website to get a deal of business more. This is the highest standard of a successful enterprise website. is also our basic goal of building a website. An enterprise itself has a lot of access to business channels, such as advertising, public relations activities, word-of-mouth dissemination, customer referrals, acquaintances, network promotion and so on. The easiest way to identify the source of a business is to sign a contract with a customer, inadvertently ask: "Can provide you with services, we are really honored!" How did you find us? "The customer said:" Online. That is the credit of the Internet AH.

In general, every 3-10 phone calls will be able to successfully a single business. Can not achieve this ratio should be checked to reply to the customer's consultation is not what is wrong, the website on the publicity is not with the reality of a great discrepancy.

As the leader of the enterprise needs to carry on the statistics to the enterprise business Source, the network business source is most, that needs to pay attention to the Internet investment and pay attention to its effect. If there is no network from the business, see if peers have access to business through the website. Peers if a lot of business from the Internet, and their own companies do not. Then immediately commissioned a dedicated network service providers to establish their own corporate web site.

Traffic, telephone volume, business volume is three related to test the success or failure of the enterprise website is an important indicator. In addition, the current Internet is also a fierce competition in the commercial battlefield. General industry every investment 0.3~1 yuan will have a direct flow. Repeat traffic or "repeat customers" is the customer recognition of our services and long-term survival of the guarantee.