Three major reasons for the rapid decline in website indexing

Unfortunately, this is also the case. Relatively speaking, there are some reasons for the decrease in my website's indexing volume, and I have also found these reasons. The decrease in website indexing volume is not a precursor to downgrading. Sometimes it may be because the website has been revised, resulting in invalid links that have previously been indexed, the search leads to the deletion of tokens from the database. So what are the main reasons for the decline in website content? Today, I will talk about the reasons for the rapid decline in website indexing through my own experiences.

 

Measure the test taker's knowledge about the effect of rapid decline.

I. Unstable website space

 

All Webmasters know how much damage a website can cause if the website cannot be opened. If the website content can be indexed, it means that the website space is unstable if the website cannot be opened, and the website cannot be accessed only when the spider crawls to the website door, in this way, it is impossible for a spider to index and capture the website content. In addition, if the website cannot be opened frequently, it will naturally leave a bad impression on the website in the search eyes. For example, a website cannot be opened when the search engine is updated. In this case, the search engine updates the information in the database, and some unopened links will be deleted, it is precisely because your website cannot be opened at this time, and the natural search index will delete all the pages indexed to your website, which leads to the rapid decline in website indexing. Therefore, there is a reason for the rapid decline in website indexing, and the first reason is space. After all, space is the foundation for normal website operation, it is also the most critical platform for crawlers to access websites.

II. Decline of external links

External links have always been an important factor affecting the ranking and indexing of websites. This is an indisputable fact. In addition, the rapid decline in website indexing is certainly related to the external links of the website. The most direct impact may be that the quality of the external links is too low to improve indexing. There is also a decline in the number of external links of the website, which will also lead to a decrease in the number of website records. When looking for the reasons for the rapid decline in indexing, we also need to consider the situation of external links, and the reason why my website indexing declined is related to the decline of external links. The author queries the external links of his website, as shown in the figure:

 

As shown in the figure, we can see that the Baidu anti-chain of the website is not rising steadily, but is declining. I think this is one of the reasons for the rapid decline in website indexing, after all, the external links are equivalent to the entrance for the spider to enter the website. These entrances are reduced, and the crawling channels of the natural spider are reduced, in this way, some pages of the website may not be indexed, or even those previously recorded will be deleted. Therefore, after the rapid decline in indexing, the webmaster should take into account the external chain movements when looking for the reasons.

III. Incomplete website revision handling

Which of the following situations can cause a rapid decline in website indexing? The answer is, of course, 301 redirection and 404 page guidance were not completed in time after the revision. The biggest reason for the rapid decline in websites is the website revision. Just like the author's website, the website is still revised in the case of problems in the previous two cases, and the 404 page is not properly guided during the revision process, the previously recorded pages become invalid links and will naturally be deleted. For example, my website was revised once yesterday. Although the website was still indexed after the revision, all the previous pages were deleted, for example, an error occurs when I query my website snapshot.

 

In the figure, we can see that the website contains incorrect information when crawling because of incomplete revision. In this way, the website will be judged as a garbage station, and the previous record will be deleted. Therefore, the revision is also one of the reasons for the rapid decline in website indexing. In addition, if the revision process takes a longer time, the greater the impact on website indexing, especially for websites that previously recorded stable data on a daily basis.