Three traps of wireless connection

Some time ago, I was involved in comments on innovative workshop products on Weibo, and I was almost involved in a bid. In fact, we cannot blame others for questioning. at least from the perspective of existing projects, not only are there not enough innovative components, but there are also considerable risks in the future.

Of course, this problem is not only for innovative factories, but for the entire wireless Internet industry. Over the past two years, I have been doing industry coordination and promoting the construction of a new industrial chain, while I have invested in the wireless Internet field. I have seen a lot of products, but frankly speaking, there are only a few products that make people shine, most of which follow suit. When FourSquare is on fire, dozens of location-based SNS applications are emerging in China; when Android Market is on fire, hundreds of software stores are emerging in China ......

In such an environment, we are worried that it is understandable how far these enterprises struggling in the Red Ocean can go. We need to know that the product is wrong, the management is good, and the future of the Enterprise will also have problems.

In fact, wireless Internet enterprises face more than a lack of innovation in product selection. To sum up, the current wireless Internet enterprises face three traps in enterprise direction and product selection:

I. Product Development for the past:

The myth of the Soviet Union's defending state war was hailed as the god of war in the Soviet Union. But in the Second World War, the rise of tanks and motorized infantry quickly became vulnerable. Things that used to be their biggest advantage have become the biggest disadvantage in the face of new technologies. The same is true for wireless interconnection. The market is changing rapidly, and new technologies and applications are emerging one after another. No product can be developed in the future without lasting vitality. Products developed for today's technical difficulties are eliminated, not because the technology is outdated, but because the development of the technology makes the problems of the past no longer a bottleneck.

The technical barriers in the past were mainly manifested in three aspects: one is insufficient bandwidth and the resulting traffic fee is too high; the other is that the functions of the carrier's support platform cannot be cross-called, as a result, functions on various platforms are monotonous, and operators do not provide necessary functions to partners. Third, they cannot directly access the internet. Therefore, many free WAP websites actually play a role in transferring Internet content to wireless Internet. Once mobile phones can directly access the Internet, they will have no advantage. As for today's applications that focus on saving traffic and developing all functions on a simple platform, they may be greatly impacted in the future.

Solution? Of course it is for the future. In the future, Wi-Fi phones are expected to become popular next year, and traffic will be dominated by monthly packages. Therefore, large bandwidth applications will no longer be impossible, the new technical obstacle will be how to coordinate the high bandwidth of WiFi and the low bandwidth caused by the congestion of wireless traffic. In the future, the new wireless Internet Industry Chain independent of operators will be shaped, and a large number of companies will provide open functional interfaces for third-party developers to call, such as Sina Weibo and Baidu's Open Platform plan. These may be opportunities for some startups.

2. blocked the giant's path:

This round of wireless Internet revolution was sparked by iPhone and Android. Its excellent operating system gives developers enough space to imagine. Therefore, many entrepreneurs are looking for apps that have not yet been provided in Android or that have not yet been well developed, we hope that we can improve our popularity by giving you a warm welcome to Android. However, this is also quite dangerous, because since Google is determined to develop the operating system, it will inevitably invest heavily in the future. Today's defects in Android will inevitably be improved tomorrow. Unless entrepreneurs have the determination and ability to defeat Google, they should never rush into other places.

For example, mobile browsers are currently one of the most popular wireless Internet applications, But Symbian has launched its own browser, and iPhone also supports its own browser, I believe that Android will soon bring its own browser in future versions. Like Microsoft's bundling Internet Explorer to defeat Netscape, this story will be repeated in the wireless Internet field, because browsers are only part of the mobile operating system.

Similar problems may also occur in the help software for smartphones, such as "91 assistant" or "bean clip. Just as independent document management software on a computer does not do much, folders and other things must be done by Microsoft.

Therefore, as entrepreneurs, we must always remind ourselves, are we blocking the path of the big guy? Are we engaged in city violence? Remember, for entrepreneurs, it is always the smartest strategy to surround cities in the countryside and start from the weakest enemy.

3. fall into the ocean of the people's war:

We have previously introduced that wireless Internet application development has entered the server guard era. This means that one or two or three people can develop applications independently. At the same time, this also means that any application with insufficient creativity will be thought of by many people and developed by many people, and a large number of similar applications will appear in the market. This will make it difficult for any version to stand out. This is the phenomenon that the innovation pressure increases when the innovation cost is reduced.

There is only one way to solve the problem of increasing innovation pressure, that is, more innovation. You need to know that Andy grov, former President of Intel, proposed that "only paranoid will survive." This is because the opening of Silicon Valley has lowered the threshold for innovation, which has led to increased innovation pressure for the entire us it industry. This is not because Andy grov automatically sets a higher goal for himself, but is indeed "only paranoid can survive ".

Of course, finding opportunities for innovation doesn't just rely on the brain. The most important thing is to understand the market and technology trends and be good at capturing future opportunities. For example, in the wireless Internet field, how to systematically promote an application to every user becomes a business opportunity when everyone is developing an application? When SNS and Weibo are booming, more applications based on interpersonal communication and influence communication have vitality. When the operator's control is gradually weakened, the P2P application form has space ......

The concept of "micro-innovation" has been widely circulated overnight and has been promoted by many entrepreneurs. In fact, this concept is highly misleading to entrepreneurs and may even cause harm. Because it is micro-innovation, it cannot form effective protection of intellectual property rights, so it is easy to be copied by larger competitors, for small entrepreneurs, such plagiarism is often fatal. In fact, the so-called micro-innovation example is either when there is no strong competitor of the same type in the market, or is itself a large enterprise, and as a startup enterprise, micro-innovation is not only difficult to do, but also highly risky.