Three ways to offer Google AdWords

Google AdWords offers us three ways to bid:

1, pay attention to click, that is, each click bid

2, pay attention to the display, that is, every thousand show bids

3, pay attention to transformation, that is, the conversion effect bid

We analyze the above several kinds of bids, then come to some conclusions and provide some ideas that can be consulted.

1, click Bid (CPC), there are two options, manual bids and automatic bids. For automatic bids, we design our own daily budget, and then the AdWords system will help us get as many clicks as possible within that budget. If necessary, we can set the bid limit per click fee to ensure that the AdWords system bids will not exceed a specific amount.

But the AdWords system is not human, it is impossible to achieve the function of human. General automatic bids, we have to set a maximum limit. But this often will be harmful to display and click. Therefore, we give the suggestion is to take the artificial bid, oneself according to the actual situation to adjust.

2, thousands of display bids (CPM), generally used in the content network. This function for branding is more practical, but do bidding, to be transformed, so you can ignore this. As with the manual bid for each click Fee, we can either set the bid at the ad group level or set the offer separately for each display location. For example, if you find that a display location can generate more profit, you can increase the bid for that display position.

It is particularly important to note that if each Pay-per-click Advertisement participates in the same advertising bid as the Content Federation network, the AdWords system uses an effective per thousand presentation fee mechanism to compare and rate the advertisement, rather than the per-click fee. This is an important reference for our AdWords account optimization.

Because of the thousands of display bids and the bid for each click, the ad ratings are determined by thousands of presentations, so it is sometimes necessary to increase the advertising rating of the entire AD by setting a higher bid for advertising with each click Fee.

3, the conversion effect bid, the tool in each ad bid will optimize the location of the ads, so that the ads as much as possible to get the benefit of the click, while avoiding the return of the click. Of course, this can only be said to be relative, in fact, the AdWords system is far from so intelligent-otherwise, the optimization of the account will not be difficult.

It should be noted that this type of bid has a limit of 1, to enable the AdWords conversion tracking 2, the campaign needs to be at least a few days in the approximate maintenance of a conversion rate. For example, in the past 30 days, the campaign has achieved at least 15 conversions.

Transformation optimization tools require this transformation history to accurately predict future conversion rates. So only after a certain effect will be able to take this type of bid.

About the AdWords bid some skills, but also according to their own actual situation for specific analysis, this is the fundamental success of AdWords advertising, is the fundamental AdWords account optimization.