Through the phenomenon to see the essence: to do controllable SEO

The author has been very like to see Guoping Teacher's article, guoping Teacher's article is to use some of the most basic SEO theory to guide learning seo, and not as flashy as some masters. His opinion I have read from beginning to end also several times, each can learn a lot of simple indeed use SEO knowledge, among them I most like guoping teacher's one viewpoint is: does the controllable SEO. This requires us to do SEO seoer through the phenomenon to see the nature, do "controllable seo." Then we should be how to achieve the controllability of SEO, and listen to the author one by one.

First of all, I would like to recommend two textbooks, "Baidu Search engine Optimization Guide" and "Google Search Engine Optimization Guide", perhaps a lot of people are aware of these two information, but do not know how these people really studied them? These two materials can be said to be our communication channels with the search engine ( Other Google Chinese webmaster blog, Google Blackboard, Baidu Webmaster platform and so on, but also the only recognized SEO standard textbooks, we have to do a good job of SEO first to read them, really do book reading a time, its righteousness from now.

The second is to develop the habit of recording data on the website every day. All the data related to the site traffic and ranking needs to record: Total included, 24-hour included, IP, PV, keyword ranking, related fields, search terms, release chain number, outside the chain loss rate, inclusion rate, keyword analysis and so on. Although this job is boring, but once your site has problems, they can be said to play a role in the resurrection.

Finally asked everyone to form analysis data and will analyze the habit of data, such as Baidu Statistics, Google Webmaster, other webmaster tools, web logs and so on. On the basis of Baidu statistics, believe that the webmaster will use every day, Baidu statistics has a very practical function: page click Map, according to the page click on the map we can know what the content of our site is the user's favorite, the number of clicks, which content is the user does not like, the number of clicks less. Based on these data we can be targeted to fine-tune the site so as to increase the user experience.

As long as the above three points can basically solve our seo in more than 90% of the problems encountered, and this 90% of the problem is a manageable category of SEO, often in the forum or QQ group to see a variety of problems, what ranked down, help analyze the site and so on a variety of issues. To "help analyze the site where there is insufficient" this question, I think it is simple, the simplest way, with the optimization guide and your site to compare, to see if your site to meet the requirements of the optimization guide. Finally said that the remaining 10% is not uncontrollable, but the external factors interference is relatively difficult to control.

I think whether it's learning things or doing things, we must first have two characteristics: a solid foundation, good thinking, do not encounter problems asked that, but should own independent thinking, do SEO is the same, you only grasp these most essential things, diligent thinking to do SEO can be controlled, SEO in this industry to do a better job, go farther. This article by the Shandong Collection Net http://www.sdshoucang.com exclusive feeds, welcome reprint. Younger brother Buckle 236106147, hope to know a lot about SEO interested friends.