Tianya Google to work together to innovate-' Xing, kai-Fu Lee Interview

Google China and Tianya announced that the two have established a deep cooperative relationship, and launched two Tianya new services-Tianya question and Tianya to come.

August 20, Google China President Kai-Fu Lee and Tianya Online Network Technology Co., Ltd., chairman of ' Xing received a major domestic media interview.

Reporter: Why Google and Tianya cooperation of these two products? Where are the starting points and ideas from these two products?

Kai-fu Lee: Because these two are Community products, the starting point is from the user needs

Reporter: Tianya has tianya mutual assistance, I do not know you have used no, DBS is mutual aid, this performance is not very good, and then we put forward in the process to explore together.

Kai-fu Lee: Google has also been in the past, although the technology is very good, but the operation also encountered some problems, so we also do a lot of fans, Google's technology is good, but the market has not been very good results, it is not that we are not suitable for operation, or at least some of the need to understand the community's content, Later we found that the end of the earth is really worth our study, very worthy of our respect, very fortunate to be able to operate with them and have these two products. In this respect is not our core competitive advantage, any company can operate, but you do not have the experience of the actual community to operate, as you do not have to do a search engine to do a search engine, the risk is quite large.

Reporter: In the past few months, Google has been involved in the community, the next stage will be involved in which areas? This series of measures are localized strategy, this localization strategy to now to what kind of stage?

Kai-Fu Lee: The following areas are not easy to talk about too much. As for the progress of our localization, the first thing we have to do is to have a good team to do the Chinese search well, this is what we have done in the past. Here are some important steps: one is to take the search from the past web search to the integration of the search era, there are 5 other directions is very important to us, today we are announcing the development of the community, in addition to the past we have shared entertainment, mobile, client and local map.

Reporter: How much is the equivalent of this year's business? Do you have a percentage?

Kai-Fu Lee: We will not measure this, the most important team and the best search engine has been reached, and continue to maintain. Other points you have seen, I think these 5 points to do very deep or it will take a long time, now say how much has been completed, it is too early.

Reporter: I have just heard you say this two Community products are Tianya products, for Google, Google and a lot of industry cooperation, both pay attention to traffic, why this cooperation is the end of the product, will not bring traffic to Google?

Kai-fu Lee: In fact, this cooperation on Google has a lot of benefits, we think that the biggest benefit to Google is the integration of our search and personalized path paving, which is the most meaningful for us in the long term. Secondly, in the process of cooperation with the Tianya, we think that this is a mutually beneficial direction, and this does not just say that the two products we help develop, provide support for the end, we will see two companies more in-depth cooperation.

' Xing: This mode of cooperation is very innovative, and the previous flow of cooperation is not the same, so will not take into account the flow. In addition, this product is for the Chinese users, but also fully take into account the needs of Chinese users, in several areas are innovative.

Kai-fu Lee: In the future we will use different ways to promote. There is a point, such a cooperation Google itself to do is not likely to succeed, we do not have the experience of community operation, there is no very good community Internet Users group, we can not be made out of nothing. Today and Tianya cooperation in addition to the operational capabilities of the Tianya, Tianya every registered users are very easy to use these two products, the use of the two products themselves up, the use rate is not purely for traffic, but can make this product more rich, "Tianya question and answer" have more answers, in the "Tianya come There is more popularity in it, so that its effectiveness is much higher than we do ourselves. Finally, I would like to add that the past talked about traffic, for us in fact, the effective flow of the search is helpful, purely to fry the flow and do the flow this is not our real concern, I would like to go through more in-depth cooperation, we will find in the growth of the world, Google's effective search is helpful.

Reporter: Google's investment in China and the cloud to find partners in the next year there are no indicators and caps?

Lee: No.

Reporter: Equal to say how much money to buy, such as how much money to find partners.

Kai-fu Lee: More important is to see whether the partner is one of the leaders in the field, we will see that these partners are not complementary to our business, and it is the user's dedication and value positioning is not consistent with us, as long as the same, there is the possibility of winning the operation, we will not set the upper limit, but this requirement is very strict.

Reporter: I just tried a little "tianya come", I think it is very interesting, but I think it is three a combination, one is bar, one is the circle, there is a space function, how exactly do you define? I noticed that Tianya also has blogs, forums, and what is the difference?

' Xing: It's supposed to be different, to be a bigger community on the basis of the community on the horizon, so many of its functions have its own small circle of function, Tianya also need a small circle, in addition to creating some topics, there are social needs, while socializing the process of want to see people's richer space, More powerful than similar products.

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