Tips for applying for Baidu news source

1. Definitions of news sources

News sources refer to those that comply with seo/seo.html "target =" _ blank "> the standards of the search engine seed news site. The information in the site is first indexed by the search engine, it is also reprinted by online media to become the source media of massive online news. News sources play an important role in the network field. They have credibility and authority, and are also the source of radiation to domestic media networks. Different search engines have different requirements for news indexing. Baidu news indexing does not necessarily match Google news indexing.

II. Baidu news source value evaluation

Baidu news hopes to include original news content that is capable of news editing and of high quality that matches the subject of the website, it has a certain degree of user recognition and a certain scale of news sites in its Target Field.

1. Site features:

Good news sites should have a certain level of credibility-government agencies, traditional media backgrounds, or well-known websites with good reputation. At the same time, news published by the sites should match the fields of the sites. It generally includes the following categories:

(1) news and information channels of comprehensive portals, such as Sina, Netease, Tencent, and Sohu;

(2) officially published news websites established by traditional media, such as newspapers, magazines, broadcast networks, and TV networks;

(3) a comprehensive news website jointly established by a number of different forms of traditional media;

(4) news channels on official websites of governments and organizations;

(5) local news sites with local government backgrounds or traditional media backgrounds must have a certain degree of user understanding and influence in the local area;

(6) vertical portals and industry information websites with high-quality original information content, a certain user recognition and a certain scale of loyal reading groups in their target fields, including games, automobiles, real estate, education, fashion, technology, Internet, sports, entertainment, finance, military, and health;

2. Content features:

(1) address resource timeliness: updates must be timely, so that the latest news and information can be published as soon as possible;

(2) address resource scarcity: provide exclusive original content in the scarce and resource-deficient fields;

(3) zero resource divergence: resources distributed in various media are collected and sorted out with high value;

(4) good user experience: the page is opened quickly, clean and refreshing, with reasonable layout and no major page turning;

3. Others:

It must comply with relevant national laws and regulations and has no content such as reactionary, pornographic, low-quality, and cheating.

III. Site types indexed by Baidu news sources

 

IV. Baidu news source overview

The premise of news source indexing must be that it meets the requirements of Baidu news source value judgment. The brief requirements for different types of news source indexing are as follows:

Type

Channels with higher priority

Include or not include as appropriate

Traditional media

Main channels: news, current political affairs, legal affairs, military affairs, society, etc.

Non-main channels, such as health and history, are recorded as appropriate

Integrated Portal

Main channels: news, domestic, international, military, social, etc.

Non-main channels, such as health, history, games, tourism, etc.

Government/institution websites

News channels of governments/institutions

Non-news channels are not included

Vertical Industry Portal

Channels for topic matching

Non-topic matching channels are not included

Local Portal/local media

Provincial portal/media local news channels

News channels of municipal and county-level local portals/media are recorded as appropriate

General Industry

Channels for topic matching

Non-topic matching channels are not included

V. Baidu news source management measures

Websites that violate the following principles will be punished to varying degrees based on their severity: reducing the review, directory, or site blocking of the search engine system to clear news sources, and shielding the whole site to clear news sources. The specific principles include but are not limited to the following:

1. Selling external links violates the Luoluo algorithm 1.0, such:

 

2. Release a soft article in violation of the green radish algorithm 2.0, such:

 

3. Obtain traffic by cheating, for example:

 

4. Poor user experience: pop-up windows, a large number of advertisements, and other illegal pomegranate algorithms;

5. If the website is hacked, it will be processed temporarily.