Tips for writing and publishing Web articles

Jakob Nielsen is an outstanding scientist at Sun Microsystems. He has written several books on availability and is an expert in guiding people to read and view information on the Web. He believes that any article written for the Web should be different from the article on the same topic as the printed media in several important aspects. First, Web articles should be about half the length of printed articles. In his research, Nielsen found that people's attention on the Web is far shorter than reading newspapers and articles.
Web writing is a new skill. If you really want people to pay attention to the information you publish on the Web, it is necessary to learn to write in a new way.
Since most people have been writing for printed materials for many years, they find it difficult to break old habits. Nielsen believes that it is necessary to change the writing method when writing a Web article. He suggested that everything written for the Web should be concise and clear, put forward in outline form, and do not use all commercial wording.
Make the written content easy to browse and use the highlighted text, restrict the paragraph to express a central idea, and put all the content into the announcement board and list. More content, less flashy things
Leave more space in the Web site to actual articles and other content to be published, and leave less space to navigation menus, advertisements, and graphics. He also said that many sites only use 20% pixels per screen to publish actual site content.
Establish credibility
Research shows that people think that information on websites that look like professional design is more reliable. Careful deletion of typographical errors during editing and frequent updates of information on the site can also improve credibility, because most people think that new information is more credible. Adding links to other Web sites can also help increase credibility, as this makes your site seem more closely connected to other Web sites.
Reduce Business taste
Web users hate free and self-boasting business information. Nielsen said, "What they really want is an iron fact," "rather than self-blown information. However, if you browse the Web, you will know that all sites do this ." If you discard the commercial discussions, people do not have to think about them in their own minds, and they are more likely to continue reading them.
Inverted pyramid
Generally, the inverted pyramid is used to write Web articles. Assuming that most people give up before reading the end, put the conclusion at the beginning and list the most important information first.
Shorten the length with Hyperlink
As the article strives to be concise, you can use hyperlink to shorten the article length. You do not need to explain unimportant ideas to your readers. You can add hyperlinks to these texts, to go to other secondary entries, related articles, and other sites from which interested readers can obtain information. Hyperlink is an effective way to shorten white papers and other long-tech articles. For more information about how Nielsen uses hyperlink in his article, see his short comments on Web Writing (Http://www.useit.com/papers/webwriting ).
Remove unnecessary images
Because the Web is limited by the download time, do not wait for your readers to download images and big pages. Nielsen said that if most people wait for a page to appear for more than one second, they will become anxious. Unless it is very important to them, their waiting time will not exceed 10 seconds. At the Web site (Http://www.useit.com/papers/responsetime.html.
The more information, the better.
Remember: what is really important is not to provide more information for Web readers, but to provide them with more concise information. So how much is too much? This mainly depends on the situation of objects, but as a general rule, Nielsen warned us that you should not allow your readers to click three screens or more before the end of the article.
Conclusion
Sooner or later, almost every tech engineer may have to write a science article or describe how they do research. There is always a possibility of publishing information on an internal or external Web site. If you want people to really read what you write, pay attention to what Nielsen says.