Tizen moved Samsung to the altar or heartbroken

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According to the author: in those big battles filled with intrigue and tricks, there is always a lack of such bridges-people who thought they were very reliable and trustworthy, but finally become the biggest villain, become the biggest enemy of the main character. It can be described as a Buddha and a magic. People are like this, not to mention the situation between more complex enterprises?

For Samsung, 2014 is definitely a very embarrassing year. In the past, the machine-sea tactics used to be good at failed this year. The flagship Galaxy S5 has almost no bright spots compared with the previous generation products, and the mid-and low-end models are not good enough. Note 4 has to be released in December and launched with the iPhone 6. impossible competition ...... In terms of mobile terminals, 2014 is destined to be Samsung's frustrated year. Fortunately, or unfortunately, Samsung's first tizen system smartphone was finally released.

For the tizen system, Samsung has put too much effort into it, and it is also a secret weapon that checks and balances Google, defends against Apple, and builds its own empire. But for this new and somewhat immature system, can it really take on such an important task? If the tizen system fails to achieve Samsung's expected results, will it bring a heavy blow to Samsung, or even let Samsung "return to the pre-liberation all night "? Tizen's name is not only a detour, but also an "ominous thing" for Samsung ".

Forced? Tizen

In order to keep tizen highly focused, Samsung, which is good at marketing, does not have to work hard. In the initial intention of introducing the tizen system, Samsung turned itself into a "victim" role-unwilling to be controlled by Google and unwilling to see the future in the shadow of the Android system, it is imperative to launch its own tizen system. Although Samsung sets up its own image very positively, Samsung has its own ambition in the final analysis-to build its own empire with a model similar to Apple's soft and soft combination.

Therefore, Samsung has played a mysterious atmosphere from its intention to launch a new system to the tizen system, to the official release of tizen smart watches, smart phones, and other products. As early as the first time tizen was launched in September 2011, although it seems to be not very good, Samsung has "boasted" that this is its future. At the WWDC conference in the next two or three years, the tizen system has always been the focus of Samsung's efforts to reveal to the media. The tizen Developer Conference was held for three consecutive years, and the first tizen smartphone was released at this year's conference.

It can be said that, under Samsung's clever marketing, the industry has a strong curiosity about the tizen system. This is naturally good or bad. The good thing is that tizen has enough attention, and the bad thing is that once tizen fails to reach the expected success, it will smile.

Two Tears in silence, 600 "Dead Man" is difficult to become angry

Although Samsung has full confidence in the tizen system, the tizen system may not be able to compete. You know, the current mobile terminal market is not the case when the tizen system was just launched in 2011. Today, Android systems have already accounted for 80% of the market, with around 18% of IOS systems. Microsoft's desperate Windows Phone System is about 1%. The market is no longer able to accommodate a new system. Unless the new system is capable of killing opponents in seconds, the tizen system is not a legend of the "God-level killer ".

We know the number of most important applications for a mobile operating system. However, by the end of last year, the tizen system had only about 6000 applications, far less than the millions of iOS and Android app stores. In order to increase the number of applications quickly, developers are obviously unable to do so. Samsung has clearly been aware of this point for a long time. To attract developers, Samsung opened a conference after a conference, with a lot of money pouring out, but the effect has always been unsatisfactory. In last July, Samsung held a tizen application development challenge competition with Intel, which also wanted to fight back in the mobile terminal market, with a total prize of $4 million and a maximum prize of $0.2 million for a single application!

Even so, developers are still invisible, especially those large development teams, but they are far away from the tizen system. According to a senior developer of an Application Development Team, Samsung provided the team with $ more than 0.1 million, hoping that they could modify its popular Android app to adapt to the tizen operating system. But the development team resolutely rejected this tempting offer because they thought Samsung could not attract enough users to the tizen system. The Samsung tizen system will inevitably fall into such an endless loop in the next period: fewer users, fewer mobile phones, less developers, less applications, and fewer users ......

In the third tizen Developer Conference recently held in San Francisco, only about 600 tizen system developers attended the conference. At the apple WWDC conference held in the same period, there were 6000 hardcore IOS developers, not to mention that Apple currently has 9 million registered developers. Can developers of the tizen system reach 0.1 million? It must be difficult. If the tizen system fails to grow up healthily by relying solely on the 600 "dead man" attending the Conference, it will become an old man.

Andrew Hei, chief analyst at market research generator research, has asserted in a report: "Can tizen make a difference? In short, it is impossible. As an alternative to Android, tizen has no hope ." The tizen Federation naturally cannot show weakness and quickly gives a response, but the response is: "There is no difference between tizen and Android at the beginning ." Indeed, Android was very simple at the beginning, but at that time the mobile terminal market was a vibrant blue ocean, giving Android a space and time for development. But now the mobile terminal market has become the Red Ocean, and Samsung can only shed tears silently.

Samsung's heart is bleeding, and it cannot help but beat it with a fatal blow.

However, whether or not the tizen system can shake the dominant position of iOS and Android systems, whether or not it can achieve Samsung's expected success in the future, the tizen system must be put on the horse-even if it is to catch up with the duck. You know, Samsung has set a long-term goal for tizen to act as a unified operating system and coordinate all Samsung devices in the hands of users, such as smartphones, refrigerators, televisions, and washing machines. With such a magnificent blueprint, it would naturally be excellent, but it also means that once the tizen system fails to become an atmosphere, the fight against Samsung will also be fatal. The tizen system takes a long time and affects Samsung's strategic planning and Future "Qian Jing ".

At present, the development trend of the tizen system is obviously at a disadvantage. Not only do users have a low level of recognition and developers are dismissive, but even "friends" seem to have to abandon. It is understood that NTT DoCoMo, Japan's largest mobile operator, was originally one of the close partners of the tizen system, and even planned to launch its first tizen system smartphone in January this year. However, the release plan was canceled at the last moment. The reason is that users in the Japanese market are not interested in products other than iOS and Android terminals.

House leakage may occur overnight. Sprint, a U. S. mobile operator, joined the tizen Federation as early as May 2012, but launched the tizen Federation last year, focusing the company on products that can be immediately released ". Telefónica also withdrew from the tizen Federation and switched to other systems-the first Firefox system smartphone. Similarly, orange, a French mobile operator, also said that the development speed of the tizen System "has not yet reached the expected maturity ."

It can be said that in recent years, Samsung has invested a lot of energy, time, capital, and manpower in the tizen system. In addition, it has offended Google, a seemingly isolated partner. However, these investments are light on Google's offense, and more importantly, Samsung will pay for all the future failures of the tizen system. Samsung is no longer powerless and has no time to bear the R & D of a mobile app. It can only be attached to Google and become a mobile phone manufacturer with simple models. The establishment of the ecosystem and the blueprint of the business empire will become a bubble with the failure of tizen. In the future, Samsung will be able to honestly say that the loss of hundreds of billions of dollars is also possible.

Don't just stare at that acre of land, the world is still very broad

Samsung's wishful thinking is very good. First, let the tizen system gain a firm foothold in the mobile terminal market, and then gradually penetrate into other products. Therefore, in the current short-term plan, Samsung still uses the tizen system as a sharp weapon for mobile terminals-after all, the original intention of tizen development is to balance Google, this allows Samsung to expand its position in the mobile terminal market. But in fact, as the tizen system becomes more weak on the Mobile End, Samsung should first make the tizen system more powerful in other fields to avoid overall collapse.

Samsung should make full use of its advantages-fast product R & D speed, brand value, and strong sales channels, tizen takes the lead in the smart home field, represented by television, washing machines, refrigerators, and air conditioners. You must know that the smart home field is currently in the explosive stage, and major technology giants are not able to monopolize this field. It is the best time for tizen to expand. After the Smart Home has gained a foothold, The tizen system can easily "attack" the smart mobile terminal field, and then turn the blueprint of the dream into reality. Don't just stare at the three-acre location of mobile terminals. The world is still very broad, and Samsung should review itself. (New technology discovery: Kang standing/Wen)

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