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First, Yahoo decided to use the Bing search engine on its website. It is not clear that this strategy completely replaces the existing Yahoo Search or is only used on the Yahoo homepage. This decision has a major impact on Yahoo, which will greatly restrict the development of Yahoo's own search engine. In other words, if Microsoft does not cooperate with Yahoo a year later, can Yahoo search be reused.
The cooperation between Microsoft and Yahoo in the search business is almost a one-year long run. They will publish the news on Wednesday, us time, the agreement concluded that the two companies will share revenue related to search ads. Yahoo agrees to use the Bing search engine on its website, while Yahoo can put online ads on the two websites.
First, Yahoo decided to use the Bing search engine on its website. It is not clear that this strategy completely replaces the existing Yahoo Search or is only used on the Yahoo homepage. This decision has a major impact on Yahoo, which will greatly restrict the development of Yahoo's own search engine. In other words, if Microsoft does not cooperate with Yahoo a year later, can Yahoo search be reused.
The search engine is still a permanent pain for Yahoo! Because Google search was used by women and people in that year to achieve today's Google. Then Yahoo began to focus on developing its own search engine technology, and it had a place to rely on its portal position. Whether this cooperation with Microsoft Bing will result in Yahoo's self-defeating martial arts. If I do not want to see such an ending, the oligarchy will never promote market progress, yahoo believes that it will not make such short-sighted decisions. It guesses that Yahoo's own search engine will continue to provide services to users independently in the future.
However, Yahoo's decision to use Microsoft Bing on its website will still effectively increase Bing's market share. Microsoft and Yahoo's mission is also to better cope with increasingly powerful Google attacks, whether it will pose an effective threat to Google will also depend on further decision-making by both parties in the future.
Google has great expectations for the upcoming launch of Google OS, hoping to use Google OS to attack and guard against Microsoft's market share in the operating system, google OS is initially positioned as a mobile phone, netbook, and mobile device. It is a great innovation in the traditional operating system concept, it is difficult to have a substantial impact on Microsoft in the initial stage. The cooperation between Microsoft Bing and Yahoo is more eye-catching and easy to achieve immediate results in the short term.
After Microsoft and Yahoo reach a cooperation agreement, yahoo will no longer be responsible for maintenance of related search technologies, which will effectively save Yahoo's technical and operation costs, at the same time, both sides will divide the revenue of search engine ads according to a certain proportion. It seems that this is still good for both sides. Although Yahoo does not search for itself, it effectively increases revenue, bing has a larger market share and user base.