To establish a corporate brand as the goal of SEO is the king

In fact, many people do not understand what we do SEO in the end is for what? through layers of analysis, finally understand the central purpose of the. Some people say it is to rank, in fact, this is only superficial purpose, can be seen from the appearance. Excuse me, do ranking is based on what purpose, is not to improve corporate visibility, so that the enterprise brand deeper into the heart! So, you can draw, SEO is to establish a brand, to achieve brand promotion effect.

So how do you do it? The four points of experience in the case of the gifted:

Brand, simple: refers to the consumer of the product and product line of the cognitive level. It is a symbol of a firm's soft power. Having an excellent brand will make your website eye-catching and flow. This is the effect of brand appearance, the power of the brand.

　　First: Create a title and description that meets the user experience to achieve brand exposure

Perhaps because it is the inertial thinking of SEO, we are often for SEO and to set the title and page description and so on, in fact, this can not play the brand effect, perhaps through SEO technology processing, there will be a good ranking. Can users not easily remember the name of the brand? If the day is K, or ranked off, but also talk about traffic? No! Therefore, must do the title and description of the work. A good title and description can both show your company name and give users a clear idea of the type and content of the site. It is the first condition to show the brand and improve the brand exposure rate.

　Second: Brand concept and website design content want you to have me, I have you

The title and description of the site is just the first step to building a brand, the real core is the design of the site itself. A good website, must have a beautiful and prominent brand personality logo. Through the image of the logo can let consumers remember the company's main body and brand culture. The brand concept into the inside.

third, promote the brand with soft text, drive the natural development of the outer chain

This is a more reliable and stable method. Do not just for the outside chain to do outside the chain, this effect is not very good, can not drive the user experience. Baidu now attaches great importance to the user experience, so the way to do outside the chain of SEO although a lot, but it is better to write soft paper method is better. Write soft wen not only increase the chain to promote rankings, but also promote the brand, played a promotional effect. Let the reader benefit from the soft text, but also become the brand potential users. Write Soft Wen is one of them, the power of the soft text is not only to increase the chain to promote rankings, but also to the brand outside the publicity, not only to enable readers to benefit from the soft, but also to allow readers to become your brand potential users.

　Choose the right network, increase the appearance effect

Choose the right network, can improve the brand appearance effect. It can improve the popularity, reputation and popularity of famous brand.

The current debut rate and high success rate of network marketing generally have two kinds, one is the import and export website marketing, some professional industry website can improve the brand appearance effect; second, search engine marketing, the main site is Baidu and Google.

Through the above propaganda, can achieve the brand effect. SEO does not just rank, there is no traffic, then what is done is in vain. And only by ranking to obtain traffic, is also a cloud, at any time there are risks. Only the use of SEO to shape their rankings, brand, making the site a cannon and red, to Luliping, a higher level!