To explore whether the jump rate is too high to mean poor page quality

Out of the high rate has been the webmaster as a poor user experience of a performance. So is it that the jump rate is too high is a site has a problem performance? In fact, for the jump rate we can not only one-sided look at the level of data, we should consider the analysis from many aspects, the author in this article will share how to analyze the whole aspect of a high jump rate is the poor performance of page quality.

First of all, let's take a look at our topic today's high jump rate is a bad thing? Under what circumstances do you not have to worry about the high bounce rate of the site? A visitor to your site, view access to the page, and finally leave the page, we generally leave the process called the jump out. But if we say a high bounce rate is a bad thing, it's a pole killing a boat.

Our site pages sometimes help visitors solve their problems or provide the information they want, the site naturally does not have to mention too much information. To cite an example, the author has contacted a tourism site, to this end, the author collects a lot of related questions about tourism in the site content, but in these questions the searcher often has the explicit search intention, after one stage the author traces collects several pages the bounce rate, the stay time and so on information.

Now, let's look at the actual number, below is my analysis of the page bounce rate.

　　

You can clearly see from the information, these pages bounce rate is very high, reached 100%, I believe that a lot of the site is only concerned about the rate of jump out of the webmaster to see this data must be very depressed, may immediately be deleted or the content of the page to be corrected. But if you analyze it carefully, you will find that these pages have a very high number of visitors, and you will find that the visitor stays on these pages for a long time because it is useful for them to get the information they want on these pages.

And then we'll take a look at some of the other pages.

　　

We can find that these pages the same bounce rate is also very high. But if we compare a few pages with the ones that are mentioned above, you will find that these pages have a very short stay. From the user's point of view, this is an optimistic phenomenon, because visitors do not get the information they want, do not do too much resident. As a result, these pages should be modified or edited for deletion.

The high bounce rate of the page does not mean that the content of your site is too low, at least we can analyze from the user's point of view. Reasonable to carry out the analysis of high jump rate, can we find the real cause, to deal with. This article by the pig http://www.zhongzhu666.com/handwritten original, reprint please indicate the source, if you have good idea can communicate together, the author qq:746128045.