To explore the secrets of search engine optimization It's not worth wasting your time

People often ask on the Internet or QQ, what is the secret of search engine? Which sites can quickly improve the ranking of the site? Is there a quick way to improve your site rankings? Countless people every day are trying to find the secret of search engine, but is the secret of search engine optimization really so good to explore?

I went into the SEO industry, the time is relatively short, just over a year, also has been non-stop to learn, just started to learn to do SEO, but also often to ask others have to quickly upgrade the site ranking method, the secret of the search engine? Often in some questions and answers, forums, blogs and so on platform to understand this information. In fact, it is foolish to think about the problem at the time. In the process of learning SEO, took a lot of detours, such as trying to understand the black Hat SEO, of course, these so-called search and answer is definitely a failure to end, slowly they learned how to do.

With the vagaries of the search engine, more and more people are looking for the secret of search engine optimization, want to get search engine rankings by quick and easy way, many people are playing "cat and Mouse" game with search engine, but search engine really is "mouse"? I think the search engine is like a June day child's face, on a second blue skies, the next second is pouring rain, and not to make changes to SEO, but has been wet the whole body.

Learning SEO is like hunting, not learning the ability to track prey, how to capture prey, not to mention how to kill prey, it is difficult to feed their families, and you will not survive. On the contrary, everyone wants to know the secret of search engines, but when Google announces that they are changing the algorithm specifically for search engine optimization sites, and your site does not know what to do, or why you do so will be hit by the search engine. However, if your site has a strong technology platform, good information architecture practices, high quality website content, for the benefit of users and the existence of packaging ads, as well as solid social media and real world marketing plans and strategies so that you will not fall into the passive. Although it is now the era of the king of content, but if your site's technical base is very poor, search engine can not understand your site structure, and your own site code is more messy, the site structure is worse, search engine has no channel to understand your site information, and your customers can not understand your site, Only you as a webmaster to understand, the user experience is not good. A good website structure, high-quality website content, suitable for spiders crawling site map, and so on, these are the necessary conditions for the site to do well, and these actually and search engine secret is irrelevant, do these, you do not need to explore the secret of search engine.

To focus on learning the basics of the site, how to choose the right URL structure, instead of focusing on the secret search engine, try to take shortcuts. Learn how to create your site, create quality content, and build user-favorite content. Learn how to market social media and how to automate your time to get more ROI when you have free time. Learn how to develop and send email to your list. Learn how to build trust through links. Learn how to regularly audit content to keep your site "thin". Learn how to streamline your site's code, how to maximize access to the user's favorite. If you have mastered these skills, there is no need to understand the secret of search engines, you will use the least amount of time to get the site's rapid ranking, without worrying about the search engine changes. Search engine is a good user, as long as you do not touch its bottom line, it is generally not to punish you.

If you often go to a foreign website, you will find that most of the foreign websites are relatively concise, the structure of the website, the content, the screen and so on are very clear and practical, not like the domestic site is full of advertising, take Google, is also very concise and practical, and these happen to be the user's favorite, So, instead of spending so much thought on the shortcut above, it is better to do their own content of the site itself.

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