The development of the Internet is a continuous process of acceptance and elimination, survival of the fittest is the eternal rule. This is the search engine in the fast-changing rankings can be illustrated, different only this industry is more full of challenges, up to 95% of the failure rate so that people again and again, finally can only exclaiming away. There is no denying, however, that someone has failed and someone has succeeded. and whether the webmaster can use its value to complement each other, to enhance their site rankings and value it? Stand high can see farther, in order to optimize speed, but also to know the value of the site.
Do you know enough about your opponents? The understanding of the point cover will not only get the benefits of improving the optimization and ranking, the final result is even counterproductive. This article on how to analyze the full range of competitors do to guide the analysis:
One: Domain name information analysis
A: Analysis of the forefront of the length of the competitor domain name registration time from a certain angle of the severity of the site's weight leakage, and the corresponding keyword optimization of the degree of difficulty. For example, if a domain name from the registration to the construction to optimize to the home page even one months, in the absence of cheating factors, such a site is easier to go beyond, but also feedback the keyword optimization of the difficult degree. And if the old station, we will be in the subsequent optimization of specific targeted analysis.
B: The domain name PR value of the high and low, although the latest PR update to see and unsatisfactory, and even some messy flavor. But can still reflect a website in the construction process, the amount of effort to pay, and this is reflected in PR3 above website.
C: The composition of the domain name, take "Youhua" This domain name, if the user input in the search engine, the hint of the information must be the keyword "optimization." And if the other domain name does not contain "Youhua" the words of the domain name, there will be such a hint? Poor domain name correlation advantage, lost thousands of miles. In addition to the composition of its domain name suffix, I do not recommend the use of ". com.cn" Such a domain name, from the relevant analysis, the former fully in the "com" domain name to do free service. Although the current individual has not been able to register, but the enterprise registration, or already registered individuals or not too much focus on the use of such domain names.
Second: Server Analysis
Analysis of the competitor's server ownership, server and IP sites under the number of sites and quality, whether a single line of IP, its response speed is how. By contrast, find out where their strengths, weaknesses and where, whether it is necessary to replace a better server, can be more robust beyond competitors. If the ranking of the first few Web servers are basically not very stable, then the value of its key words is self-evident. The more emphasis on the details of the construction, the more you can prove the importance of the key words. If in the stability of large phase, independent IP will be a good advantage, search engines will be more optimistic about your site, after all, few people to get independent IP to do speaking station, this is to win in the starting point.
Third: Site positioning analysis
Do not casually according to the other side of the ranking of keywords to position their development, what you see may only be a small point of their development, perhaps the focus is not in this. But such sites are more likely to be more than that. A simpler approach, one is through the Web page label intuitive sensory analysis, and also through the keyword mining tools to conduct a guided analysis, as well as through the chain of links to identify the text of its development focus. Location analysis is not only to analyze the direction of development, but also to analyze how it is positioned, the key word is how to list the ranking, the title is how to use collocation, whether can repeatedly evolve a large number of long tail words.
Four: Website link analysis
A: Outside the chain, the site outside the chain can directly reflect the extent of its site optimization efforts, the amount of the more it shows the traces of the Internet over the more. If not the chain of rubbish, the weight must be increased accordingly. We generally use the "link:url" command, but the finding is only relevant, but it is still a big reference.
B: Friendship links, to observe the number of links, as well as the number of recorded and snapshots. He, Howl, is also visible. If the other friend chain do very good, such a site is undoubtedly a higher challenge.
C: Inside the chain, analysis of the other side of the chain output how many outside the chain, check whether the structure of introverted weight with reasonable. Internal knowledge of the existence of a variety of stroke text, or nofollow shielding is in place.
Five: Website content analysis
The analysis of website content not only depends on whether it is original or pseudo original or even collected, more importantly, it is to observe whether its content is related to the development direction of its website. As well as the content after the release of the time, the number of words, the content is how often updated. Do not ignore these data, is to judge the site by the search engine popularity of the important basis, but also we want to develop a reference.
VI: robots.txt analysis
Spider crawling refers to the street lamp, see the opponents of which pages are set access, which pages are prohibited access. And this will also be a good reference for their own role, if the program, like to do nothing but to save a lot of energy and time, get the best writing method.
The enemy, win, for the website optimization speed is also so. Binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: Website optimization is not only behind closed doors and unrestrained, good at through the opponent to shape themselves, to their own long to make up the short, is the best optimization method, more quickly highlight the value of the site.