To see the essence of the site by the phenomenon of the four performance should know

Some people say that site optimization is like dancing on a wire rope, it is difficult to handle, and technology needs to the point of perfection. The person who uttered this remark, the website construction and website optimization must be deeply touched. Can even conclude that it refers to difficult to handle, it must have been through the grey hat method or even cheat methods, has been punished by the search engine, of course this is the author's personal opinion, at least now the situation is this appearance. Because based on content and website quality construction optimization method, search engine is not disgusted, its own search engine provides a wealth of high-quality valuable content. Nevertheless, we still have to know some of the site has been demoted or punished some of the performance, as before the author "website Optimization: No skill is the best technique" in the middle of the point of view, including not the dew, know and perplexed is the site to the high level of construction.

First, content updates, but snapshots are frequently backed up or not updated

Keep updating the article every day, but the site snapshot is not motionless, or even slowly appear the snapshot back. The appearance of such a phenomenon, must arouse our attention enough, this shows that the website has entered Baidu or Google search of the sandbox, began to enter the inspection period. There are many reasons for this phenomenon, the biggest possibility is that the content of the website is not original, many articles are copied or false original. This time should immediately stop copying copies, the use of high-quality original content slowly again to win the trust of the search engine. If the original site has been updated, then please check the Exchange link is not a problem, or site construction itself is not an overly optimized operation. Just like the author in the article "Why said the snapshot is the weight of the Web site," The point of view, the snapshot response is the search engine on the site's attitude, when the snapshot of frequent withdrawal or persistent not updated, at least the search engine has been on this site has not cared about, and even some indifferent

Second, the contents of the exception, included in the slow and the number of snapshots continue to reduce

The contents of the site are collected and then recovered again, and after a few hours some snapshots are released again and some are no longer present. This is the last year until now, Baidu search appears strange phenomenon, Baidu engineers publicly explain this is its search algorithm bug caused, will soon be repaired. But today this phenomenon still exists, perhaps this is just a new assessment of the way? We know that even for the content that has been included, search engines will be collected on a regular basis. In the content of the collection, the more common phenomenon is that many sites at the beginning of the collection speed and included a large number, but slowly the number and speed of decline. Even some sites are no longer included in the content, instead of a large number of deleted snapshots. This phenomenon, the search engine is undoubtedly in the blunt tell you the site was down right. Included in the amount of substantial reduction or even no longer included, must be false original or copy of the disaster, the only solution, and only through high-quality unique original content to make up.

Third, the key words floating serious, and even some keywords disappear

Keyword ranking position most can explain the problem, the high weight of the site, its core keywords must be very close to the front. We can take a look at the same keywords, which are ranked in the top three sites, basically can be very stable and always occupy the priority position. Even if there is a shock, it is a short period of time, a few days later will still slowly restore rankings. But after the third website, is another scene, can stabilize fixed in a certain position of very few. In other words, some of the core words ranked position and more with the overall weight of the site is closely related, if some of the core words ranked position concussion, and not very stable, the overall weight of the site must have some problems. Not to mention, the key words in the past several times to a trace. The factors leading to the instability of keyword rankings, but play a decisive role in the overall weight of the site.

Four, the search flow is less and fewer, spiders crawl more and less times

If the flow of traffic from the search engine slowly increased, indicating that the weight of the site is slowly increasing. So on the contrary, we can think that the search has brought about a decrease in traffic, it shows that the weight of the site slowly reduced. The weight of the site may not be reduced, but the speed of someone else's ascension has surpassed you. Only the ranking compared to the front, in order to get more keyword search opportunities, the flow of less than the description of the ranking of the words or included in the amount of reduction, and these two reflect the weight of the site to a certain extent. There is also a right to be down the signal is that the search spider crawl number of constantly decreasing. Because the content is rich and the quality website, certainly can attract the spider the frequent presence, especially the old website is so. In the same way, there are only two ways to solve these phenomena: persistent construction content and rich links.

By the right to drop a series of phenomena, certainly more than four points, but the embodiment of the core of comparison should already be covered. Similarly, the site by the search engine down the power of many reasons, some are subjective intentionally for such as cheating optimization, and some are objectively unconscious. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) view is that search engines in order to accidentally hurt the quality of the site, in the decision on a site to implement the right to fall, there must be a warning and inspection period (unless the mark of cheating is too obvious, or be artificially intervened), The purpose of knowing these phenomena is to find the problems and take measures to deal with them in time, and to eliminate the hidden danger in the budding state.