To SEO Novice: Website optimization to avoid the five mined areas

Using search engines to find information on the Internet has become the most important way for people to get information, along with the continuous progress of search engine technology, the site to be indexed by search engines more and more difficult to get better rankings. As a website optimization personnel, must be familiar with the characteristics of search engines, try to avoid using the search engine unfriendly optimization methods to get the favor of search engines. The Jinan Booz SEO training takes you to avoid the website optimization five minefields.

new station optimization minefield one: site title and layout often change

For the new station, the weight of the site is very low even in search engine research period. If this time on the site title and frequent changes in the layout, will make the search engine that your site has not been completed, then search engines need to recognize your site, you still need to review and verify, or even fall the right time will gradually be recognized. Generally speaking now Baidu to the new station of the survey period of roughly 2-4 weeks, this time try not to move the title and layout.

The new station optimizes the mine area two: gathers the content to reprint excessively

Collection and reprint content is not conducive to the promotion of site weight, after all, search engine actually still like new things, that is what we usually call "original." Now a lot of webmaster use software to collect and update the site is not a long-term, this collection of text even included, to increase the weight of the site is not helpful, and over time will be cleared away. So, or that sentence, "Original is king."

The new station optimizes the minefield three: the short time inside and outside chain massive growth

Know the importance of the chain, that is not outside the chain the more the better? Not necessarily. External links to the construction of the need for skills, the new station and the old station in the construction of the external chain should be differentiated treatment, the new station in the early construction because of the weight is not high, the chain should not be too much, but also to be gradual. In the eyes of the search engine, a new station is impossible in a short period of time to get a lot of external links, short time inside and outside the chain a lot of growth is likely to be the search engine that is cheating. Wait until the site is collected stable, external links daily increase in the number and frequency also try to keep consistent.

the new station optimizes the minefield four: The keyword density is too big or has the irrelevant key word

On the density of keywords, after many webmaster research and analysis found that the site keyword density control in the 2%~8% is the most reasonable, but also the most acceptable search engine. The density of the key words is not the larger the better, is the best nature, that is, properly expressed, so that the fluent language. Moreover, some stationmaster in order to attract the flow, intentionally arranges some social popular key words in the webpage, but these keywords and the webpage content actually is not related, such situation also can be the search engine thinks is cheating. For example, your site is clearly mobile phone class site, but suddenly there are many "Kim Jong-il died" news, this is obviously not a match. Therefore, in the key words here to master density not too large, while not a large number of sites in the content of irrelevant keywords.

new station optimization Minefield Five: There is hidden information in the Web page

Web pages are invisible to the user but the search engine can identify content, these content is mainly hidden text or links, in the SEO this belongs to "Black Hat." In fact, no matter what kind of method you use, such as the use of the same text with the background, hidden text, super small text or misuse of the picture, will be the search engine is the behavior of cheating, once found that your site in cheating, for example, the right to drop is not far away.

To sum up, do Web site optimization or to tread, not quick success, more consideration of user experience, do more to the user has the actual value of content, such a site can have lasting vitality.

Original article, reprint please indicate the source. Source of this article: http://www.jnboss.com/seo-study/knowledge/error-seo.html