Today's goal Wenrong speech: the main Line + connect all the Power

August 18, the goal of the implementation of the target training camp Shanghai station successfully held, the theme of the event is "main Line + connect all the power." The event site was packed in Shanghai, where Dr. Wenrong, founder and CEO of the Mission, was present and delivered a speech. What did he say at the meeting? Browse this article to find out.

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The following is a speech by Dr. Ceo-Wenrong, founder and director of this mission:

The first stop in Shanghai for this event is for a reason, for a single city, Shanghai is now the most targeted users of the city, there are about 50,000 enterprises. In this speech I will mainly explain why this goal will introduce the "Main Line", "Main Line" why can become the soul of this goal product, and the "main Line" can bring to the user what.

This time came a lot of new users, this goal can do what you already know, but this goal has what characteristics I am afraid we do not understand, I am here to do a brief introduction.

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(Today's target founder and Dr. Ceo-Wenrong)

There are four main features of this goal

The 1th is the tool set. We now offer 30 applications, all of which are developed by ourselves today. In the future, we will provide a wide range of tools and applications that meet the individual needs of the enterprise through an open platform. This collection of tools includes both the current target and the third party.

The second is unified data. A real platform, especially an enterprise platform, must be unified data, then it is valuable. The so-called unified data does not mean to put the data there, but that the data can penetrate all the applications, if they cannot get through each other, then this value will be greatly compromised.

The third is the enterprise interconnection. There are three application tools in this goal, which can be used for cross-enterprise collaboration and interconnection. First, a friendly enterprise, if a business has a friendly enterprise, can be connected through this application. Second, we cross the group of enterprises, this may be many people do not realize that the open friendly enterprise personnel can enter into group chat. The third and our most powerful application, that is, through the main line can be cross-enterprise collaboration. Through the main line, the enterprise can create a lot of extremely valuable use scene.

The Forth is the open platform. I don't think any company in the world can continue to meet the changing needs of the enterprise, especially the personalized, professional needs. This must be done through a third party, provided by a professional team. Therefore, after doing more than 30 kinds of applications today, we begin to subtract and focus on the platform itself.

Why does the main line come

positioning, different. Nowadays many internet companies are copying foreign companies, but for this purpose, it is difficult to find comparable companies abroad. This goal is to continue to develop, it must be different, we should be in the user's mind to establish a unique impression.

the strengths of the team in the product. we have to make the difference between the product form and other products. Now, many enterprises in the market more biased towards marketing, and now the target is biased products and technology, so we decided to make a unique product, this product must have a soul and unique.

Where does the main line come from

In communication with users, we found some of the pain point of the enterprise: the traditional project management software is in line with the PMI project management system, although the system is relatively perfect, but the shortcomings are more obvious-project management software is more heavy, sometimes things do half of the discovery can not be done, on the above spend more time than the thing itself , there is a kind of called GTD, time management software, but this software is light, the applicability is not strong, do some small things can use this, and then there is the work summary, a lot of bosses let employees write summary, but the staff in writing often will occur information omission situation, and the work of the specific operation process will remember ambiguous , so that the next person to see the summary does not know how the person handled the situation under the prevailing conditions. Enterprise social software is much more, but the information will become more trivial and disorganized after a long period of social use.

I personally think that the enterprise includes two kinds of information, one is static information: This includes the existing pictures, documents, and so on, there is a dynamic information, dynamic information focused on the information generated when doing this, a metaphor is static information like photos, and dynamic information like video.

At the beginning of 2010, we wanted to make a new product, then the team was very excited and took about three months to make the new product basically-this is the "Main Line" later. "Main Line" on the line, I think it will become that soul-style products.

The advantages of the main line

Simply talk about the advantages of the main line. First, the main line is not heavy. It's a bit like the current mind map, is a layer, a level. The main line at the beginning of the design is to make a mind map that way, we may later in the main line to add the mind map of the presentation form. Second, the main line is not light. Now the main line can be nested five layers, you can put all the information of this target platform.

The main line is the retention process, the importance of the retention process is we do project management software experience. The things that happen in the process of enterprise management are often non-linear, the linear means that each occurrence is the same, and the nonlinearity is that every occurrence is different. What is non-linear work, I give an example, some corporate employees work a day is like this: he first call, then send messages to the customer, then the meeting, and finally deal with some things. But on a new day, the job may change, it may become the first to send a document, then to discuss new projects, and then go to the phone. Project management software is trying to simulate what is happening in a linear, fixed way, and this time there will be a big problem, unless the business is very mature and happens every day. This is a bit like ERP, if an enterprise does not need to change, the process is fixed, then it is the highest efficiency with ERP. But I think that in China, the basic business of every day is non-linear, including the enterprise I am in.

So what? We don't really have to change it, just keep the record of the change in place. This goal has a legal industry users, he summed up a good working method and in the training of new people, he wanted to solidify it, hoping to copy his successful experience, this is what we talked about the main line template. In the future, the main line template can be exchanged between users and users, which will help users improve their work efficiency.

The main line, essentially a connection

This goal if only to put the internal management of the Enterprise online, in fact, there is not much value, because it does not play the value of the Internet itself. The current situation of SaaS enterprises in Europe and the United States is that before enterprises set up the computer room to put the information there, but now they no longer put information on the LAN and turned on the internet. I think that the first step forward in the Chinese Parliament, the simple internal interconnection value is limited, and only when the relationship is put on the Internet, the platform for the value of the enterprise will have a qualitative change.

When I went to the United States to study, I found that Americans also use, not the relationship can not be maintained, in fact, they rely on the platform to keep the relationship. Enterprise Internet in this era, also need the internet to keep business relations. We hope that through the main line, so that enterprises to truly collaborate and work. For the Internet, connectivity is its root, the Internet connects people, connected things, connected relations, our main line is essentially a kind of connection.

This goal connects everything.

This goal first connects people. One of the advantages of this goal is the full use, if only a department to use, its value is not reflected. Then is to connect things, the best way to connect things is to connect the tools, which can be directly referenced in the work frame; next we will be third-party applications, such as invoicing system, research systems are connected, and the other is to connect the hardware. We now take the first step is the intelligent attendance machine, we can go to the official website to buy. Next we will do access control, routers and so on. Our greatest strength is to connect the enterprise. By October, we will push the new product-Enterprise circle, when the target users can display their own enterprise information dynamically, can find their interests in the enterprise to connect with each other. Finally, users can find the right services for themselves through our open platform.

What we want to do today is to finance the business between companies. We all know that the most troublesome business between enterprises is the credit, in the enterprise credit has not been established before, other enterprises can not be assured of their boldness to trade. Some organizations find us, they believe that if a business has been using this goal for many years, and the scale is still growing, then this kind of enterprise generally false possibility is relatively low, it can be financial services. Let's say, for example, that this business is estimated at $1 million by a third-party financial institution, so that within this range, other companies can be assured of the audacity to deal with, and if more than $1 million is breached, third parties can make claims. This can greatly reduce the transaction costs of the enterprise, but also can make the social transaction costs down very very low.

The most profound manifestation of connection-the main line

The deepest connection in today's goal is reflected in the main line. Our four characteristics are closely related to the main line. The main line connects the tools, the data, the enterprise. For example, this goal has a business, it connects more than 290 enterprises, its suppliers are all strung up, the main line is already a small procurement platform. That's why we want to be an open platform, because everything on the open platform can be connected to the main line.

This article from "Drucker's It Followers" blog, declined to reprint!

Today's goal Wenrong speech: the main Line + connect all the Power