Tom Cruise's four leadership experience

Source: Internet
Author: User

Http://www.fortunechina.com/management/c/2015-09/05/content_246685.htm?source=yd Tom Cruise returned to the top of his career with a new film, Mission 5: The Mystic Kingdom. Tom Cruise's revival in Hollywood has also provided valuable lessons for leaders in the spotlight: Don't let yourself get deeper when you're in trouble, leave your PR tasks to professionals, learn to laugh at yourself, and stay focused. 25

In early August, the fifth "mystery kingdom" of the action movie "Mission Spy", starring Tom Cruise, won $56 million in the United States. At that time, the film's overseas box office also reached $65 million.

This is Tom Cruise's victory. In the 80 's, with the film "Top Gun" aggressively, Cruise's career leaps and bounds, but in 2005, his "Jump Couch" in the "Oprah Show", the performance of the "Jumping sofa" on YouTube quickly spread, his career fell into the trough. Since then, he has made other inappropriate moves in front of the media. In an interview with today's show, for example, the Church of Scientology, cruise, blamed actress Maggie Xiao for taking antidepressants to treat postpartum depression.

Since then, Cruise has been a bad star. But over the past decade, he has not only endured the relentless criticism of the media, but also made a comeback, proving that he still has an ultra-high box office appeal. Most politicians and CEOs should feel the same about Cruise's experience, because they also know how it feels to be magnified by the spotlight. Cruise's revival in Hollywood has allowed leaders to gain four lessons:

Don't let yourself get deeper when you're in trouble.

Cruise's "Jumping couch incident" is not serious, it should have quickly disappeared from the public eye. But he was baffled, and even some irresponsible criticism of taking antidepressants, two things together, he sketched out a bad image, he became a runaway celebrity.

At first, Cruise seemed to want to take a double risk defending his religion, but in the end he wisely chose to stop talking about it. As the negative public opinion increases, he may realize that his personal actions have put his career into trouble, so he first chooses to stop digging for himself.

Cruise has seldom talked about his Scientology beliefs. This does not mean that he has completely escaped the burden, but at least he no longer provides the media with more self-destructive material.

Leave PR tasks to professionals

The best leaders gather around the best professionals to solicit and listen to their advice, especially in key functions such as PR. For a long time, there has been a clever PR team behind cruise to take care of his career. Patte Kingsly, the brokerage firm, is an excellent PR expert responsible for the careful maintenance of Cruise's public image. The cooperation between the two men was also very successful.

But before the public-relations crisis began, Cruise had fired Kingsly, who was the same as his own agent for the Church of Scientology, which surprised Hollywood, the Vanity Fair magazine reported. This is a bad decision, and it has been proved, because veteran brokers such as Kingsly can certainly prevent the emergence of a PR crisis. The report said she had told cruise to "keep a low profile" on Scientology, which was a sensible suggestion, but was not accepted by cruise.

However, Cruise later replaced his sister with a professional publicist, originally hired by Paul Bloch, now the broker is Amanda Rendborg. Rendborg's work in preserving the image of the cruise has been more fruitful than the two disastrous events of Cruise's sister, The Oprah Show and today's show. Clearly, he knew that fame could never be a bet, especially for a movie star.

Learn to laugh at yourself

After the crisis, Cruise's performance on the film was also good and bad. Some films are doing well, such as World War, but some of the films that are bound to succeed fail to meet expectations (though they are still profitable), such as Mission 3. Worse still, the long-time co-operative film studio Paramount Film has abandoned him. In fact, to be exact, cruise is not a failure, but he no longer has the same box-office appeal, is also an indisputable fact. For the audience, he seems to have become a joke.

So he decided to laugh at himself rather than pity in the ridicule of others.

In 2008, Cruise played an important small role in the comedy film "Tropical Thunder"-Reisse Grossman, an executive at a vulgar, crude production company. His self-deprecating antics were well received by audiences and critics. Although the role did not immediately solve the PR problem faced by cruise, it certainly played a role in improving the public image.

Cruise's funny dance at the end of the movie is not reminiscent of a similar scenario in the movie "Good Boy is crazy". This self-deprecating attitude helped cruise to regain his most important capital-the audience's affection for him.

Stay focused

As we all know, cruise is meticulous, very focused, perhaps because of this, he jumped on the couch and the inappropriate expression of Scientology, will make the public so confused and shocked. But even during the PR crisis, he did not stop working, and then he launched a series of works, including in the drama "Lion into the mouth" of the transformation attempt, as well as in the historical action film "Assassination of Hitler," the outstanding performance, not to mention the quality, the box office sells the "spy" series of films.

Cruise is well aware of what the audience wants, so he has been trying to meet the needs of the audience. Despite trying comedy and drama, he always remembers himself as an action star and insists on that. In the first five minutes of "Mission 5: The Mysterious Kingdom", Cruise performed an astonishing stunt, including a lens that hangs on the side of the plane when the plane takes off. The stunt also became the highlight of the movie campaign, demonstrating and affirming Cruise's expertise.

This insistence has kept Cruise's career going for the past decade and has set a good example of how to deal with the dilemma. Although the media and the public seem more willing to laugh at him than to applaud his efforts, Cruise has shown a strong leadership quality-in the face of the dilemma, on the right track to stay ahead, and to his box office potential is always full of confidence. (Fortune Chinese website)

Translator: Liu Jinlong/Wang Hao

Revision: Ninvenko

Over the weekend, Mission:impossible–rogue Nation, the fifth installment in the lucrative action thriller franchise STA Rring Tom Cruise, opened to a impressive $56 million at the U.S. box office. In addition, the movie had made $65 million overseas so far.

It's a coup for Cruise, who saw he career skyrocket after Top Gun in the 1980s and then watched it sink like a stone in 2 005 After a silly couch-jumping stunt on the Oprah Winfrey Show, which went viral on YouTube. This is followed by other media fiascos, including he interview on the Today Show in which the Scientologist attacked AC Tress Brooke Shields Over she use of the antidepressants for postpartum depression.

It's been a tough ride for Cruise since so, but is only have he survived the media ' s unforgiving spotlight over the past Ten years, he seems to has made a comeback as a highly bankable movie star. Most politicians and CEOs can relate to Cruise, as they know what it's like to have almost every move dissected under the Public spotlight. And so, the following is 4 leadership lessons any leader can draw from Cruise ' s Hollywood comeback.

When your ' re in a hole, stop digging

Cruise ' s couch-jumping episode wasn ' t really a serious one and should has vanished from the public consciousness after a Short time. But when combined with the movie star's bizarre, and what's some call irresponsible rant on the use of anti-depressants, It painted an image of a celebrity coming apart at the seams.

Initially, Cruise seemed to double off on he beliefs in Scientology but eventually did the smart thing and stopped Talki Ng about it. As the negative press about him mounted, he probably realized, he personal behavior had placed him in a career hole a nd the first thing he had to does was stop digging.

Cruise seems to has become less vocal on his involvement with Scientology. That doesn ' t mean he's completely free of baggage in least he ' s stopped giving the media fodder for his own destructio N.

Leave publicity to the right professionals

The best leaders surround themselves with the best professionals they can find and listen to their advice, especially when It comes to critical functions like publicity. For the longest time, Cruise had a clever public relations team stage-managing his career. Pat Kingsley of PMK is a powerhouse publicist who carefully controlled Cruise's public image. It was a successful partnership.

But just before he publicity crisis began, Cruise surprised Hollywood by firing she and replacing her with his sister, AL So a Scientologist, according to Vanity Fair. It is a terrible move and very telling because a veteran like Kingsley could quite possibly has prevented the fiasco. She reportedly told Cruise to "cool it" with Scientology, which is smart Advice–had he taken it.

Since then, however, Cruise replaced he sister with a professional publicist, first Paul Bloch and now Amanda Lundberg, W Ho seems to being doing a much better job of maintaining his image than he sister did during the disastrous Oprah and Today Show period. He clearly realized that publicity, particularly for a movie star, is isn't something to being gambled with.

Get in on the joke

Following his seeming meltdown, Cruise ' s movies performed unevenly. Some, like War of the Worlds, do well and other surefire bets like Mission impossible 3 failed to live up to Expectatio NS (even though they were still profitable). To add to he troubles, his longtime studio partner, Paramount Pictures, jettisoned him. Cruise wasn ' t exactly a failure but neither did he command the box office clout he once possessed. For the movie-going audience, he seemed to has become a joke.

So he decided-get in the joke instead of being victimized by it.

In +, Cruise played a small but significant role in the comedy film Tropic Thunder, playing a sleazy and profane studio Executive named Les Grossman. His hilarious performance, which indirectly seemed to being poking fun at himself, were well-received by audiences and critics alike. Even though the role didn ' t solve Cruise ' s PR problems overnight, it could be argued that it does a fair amount to soften H is image.

By being willing to laugh at himself, including appearing in an absurd dance sequence at the end of the film reminiscent O f a similar scene in Risky Business, Cruise is able to the restore his greatest asset–his likability.

Stay focused

    cruise have always been known for his unerring focus, which are perhaps why the public were so dis Tracted and Jarred by his couch-jumping and Scientology antics. Yet even during that period, Cruise never stopped working, and since then have produced a solid body of work, including a D Ramatic turn in Lions for lambs and a compelling performance in the historical action thriller Valkyrie, not to mention SE Veral Mission impossible movies of reasonably even quality and success.

Cruise knows what he audience wants and works hard to provide it consistently. Despite his forays into comedy and drama, he's above all an action star and have remained true to that. In the first five minutes of Mission Impossible:rogue Nation, for example, Cruise performed a eye-popping stunt by Dangl ing off the side of an airplane as it takes off. That's stunt, which has been the centerpiece of the movie ' s marketing campaign, both defines and confirms Cruise ' s specialty .

That consistency have kept his career afloat over the past decade and are a good lesson in how to weather storms. Even though the press and the public has seemed to take more pleasure in ridiculing him than applauding he work, Cruise Have exhibited strong leadership qualities by staying on track and remaining confident of his own box office potential.

S. Kumar is a tech and business commentator. He has worked in technology, media, and telecom investment banking.

Tom Cruise's four leadership experience

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