Top 10 tips and tricks for website Optimization

1. Select valid keywords:

Keywords are the words used to describe your products and services. choosing the appropriate keywords is the first step to build a high-ranking website. An important technique for keyword selection is to select the keywords that are often used by people for search.

2. Understand keywords:

Before you collect the required keywords, it is very important to understand how the average person uses the keywords. When searching, people generally do not use a single word, but use phrases or phrases. This plays a more important role in website optimization.

3. Find valid keywords:

The following URL contains the tool for testing the frequency of keyword usage: http://www.trafficzap.com/keyword Generator

4. Keyword selection tips:

A: think carefully

Write down all keywords related to your website or product in a pen. Do not review these keywords first. Don't be limited to what you sell. Try to stand on your guests. Those people will bring benefits to your website and try their best to think from these perspectives.

B: Ask more people's opinions.

The words about your family, friends, and classmates are suitable for describing your products or websites. They are likely to find words that you have never thought of before.

C: log analysis document:

The log document will tell you what keywords people use to access your website. (Some websites install corresponding tools to generate log documents for network management reference when building websites)

D. Refer to other websites:

Refer to websites with similar or identical themes to see how their meta keyword is written. In this way, you may get unexpected keywords, but do not directly paste the templates of others, because you do not know the possibilities that the network administrator has studied before designing the website. This is mainly used for keyword research.

E: Find out the wrong spelling (mostly in English)

There are many keywords that people often spell incorrectly. Finding out these frequently misspelled words or phrases can bring you extra traffic. (For Goole, it has the function of checking spelling errors. Do not use misspelled words or phrases as keywords)

1. Processing keywords:

At this point, you have collected a lot of keywords related to your website or product. The next step is to combine the collected keywords to form common phrases or phrases. Many people use two or three words to form a word when searching. According to statistics, the average word is 2.3 characters. Do not use a single word as a keyword. Such keywords are difficult to rank among the top 10 search engines. For example, if you have the following keywords: "search engine, software, and improvement", try to combine them into "search engine software" and "search engine improvement. Making words into keywords helps improve your website rankings, and you will be more effective in increasing your website access volume. For example, few people use "Search Engines" or "software ".

2. discard some keywords: Find the keywords that are rarely used in the search:

A: In English, there is no difference in the case of search engines.

B: incorrect spelling keywords are useless, but finding a word that often has a spelling error code can increase your access volume.

C: remove the deprecated words, including "the, for, a," in English. There are ", and.

D: No one will search by words like "best" and "crazy. If your website contains similar words, you 'd better remove them.

Select the optimal Keyword:

As mentioned above, you must have listed a large number of keywords. However, you have already removed some unused ones. But for you, there are still too many. Now it's time to go to the final step of keyword optimization.

Tip:

Try to search by using the remaining keywords in the search engine. do not focus on the most popular keywords. Sometimes it is easier to rank secondary keywords. Because the most popular keywords have more competitors, and the secondary keyword is vice versa. When selecting a keyword, the trick is to find the balance between the keyword requirement and the keyword competition, that is, the competition for the selected keyword is not very fierce.

Why use HTML meta tags?

1,

Meta Tags are special HTML tags embedded in your webpage. They contain some hidden information about your webpage. The purpose of the meat tag is to explain to the search engine what information is related to your webpage. For advanced search engines, HTML meta tags are nothing new. But in any case, it is indispensable for a good web page. Let's explain it here.

2,

When you plan a search engine optimization policy, Meta Tags are very important. However, adding meta generally does not help you get a better ranking in search engines. There are several meta tags, but the following are important: description tag, keywords tag, and Title Tag (strictly speaking, title is not a tag ). These labels are especially important when you refresh tags from time to time. If you want the search engine to index your website, the HTML Tag redirection (redirect) label and robots tag will be used.

Note: Only 20% of the web pages in the questionnaire use the "keyword" and "Description" tags (that is, keyword, description)

Separate multiple keywords with commas.

3. Title Tag

The title tag may be the most important tag on your web page. It is the most visible part on your web page. Put it before description and keyword. It is best to add the keyword of your website to this tag. The title tag plays an important role in search engines. It is best to put it in front of other meta tags, which is more conducive to your website ranking. (Note: Some search engines rank by the letter priority of the title tag, and try to use the start letter in your title) the title tag is the first one that people see about your website in the search engine, so try to make it simple and clear. Let people know what your website is about at a glance.

4. description tag

The description tag is behind the title. It can be a short sentence (one or two sentences ). Describe your website. Like the title tag, this is what people click to link to your website in the search engine list. These descriptions will encourage people to browse your website rather than your competitors. (The description cannot be too exaggerated. Otherwise, when a visitor finds that the content is not what you say on your website, he will quit soon .) Many search engines can describe about 150 words, so make sure that your description is less than 150 words, otherwise, the search engine will automatically cut out the excess parts, resulting in incomplete descriptions of your website. Search engines think that the keywords in the description are far more important than the content in the web page (as if this is not so obvious now ). As mentioned above, it provides very important information: Make sure that your description correctly reflects the topic of your website, and try to add your main keywords to the description, the more META keywords, the greater the meaning. This will highlight your keywords.

Most search engines (except Google) now support descriptin tags. If you do not use it, you will lose the possibility of ranking first.

5. keyword tag

Compared with the description and title tags, the keyword tag is not that important. Some search engines ignore it completely, but using the correct keyword tag is still effective for improving the ranking.

In addition to search engines, it is generally invisible to people. A keyword tag is a hidden tag that provides search engines with a list of keywords or key phrases related to your page. You can use corresponding tools to find a series of keywords that apply to your website. (Note: A keyword tag can only contain a list of keywords related to the content on your page. All the keywords here must be related to the page content .)

Tip: organize related keywords on each page. Each page must focus on different products or content. Listing full keywords in tags is not good for improving your website rankings. Multiple keywords are separated by commas (,), which indicate the meaning of logical "or. A space indicates the logical "and ". This is required to formally describe keywords in the keyword tag. However, many search engines separate keywords with spaces to search for more relevant results. In this way, the search engine combines the keywords separated by spaces in a certain way. You can try two methods to see which one is more suitable for you.

Keyword should not be repeated 3-6 times in the same form. Generally, this is regarded as the largest number of keyword duplicates (as if it has changed again ). Therefore, try to avoid repeating your keywords again and again. This is spam (keyword spam) for every search engine, and you will be punished accordingly. Most search engines allow you to use up to 1000 characters in a keyword tag. Generally, using related keywords for each page will increase your website ranking. An important factor is keyword redundancy. If one keyword is a character and your keyword tag contains 100 characters, the keyword redundancy is 1%. The search engine will useAlgorithmCalculate the redundancy of your keywords for every important word or phrase on your web page. Removing unnecessary keywords helps increase the ranking of your website.

Basic Search Engine Optimization policies:

Why can some websites rank well in search engines, but some cannot be found? What is this secret? As the Guidelines on free search engines say, there are five factors you must remember:

1. Content and themes of your website.

2. Number of keywords on each page.

3. Location of keywords.

4. clicks.

5. Number of links.

1. Search engine optimization policy: website content

The actual content of the website is an important factor in your network optimization strategy. If you want your website to be ranked first in the search results, you must have actual content on your website. Search engine spider is basically a blind man. They can only judge the quality of your website on your webpage content, rather than on images or Flash animations. Indexing search engines with sufficient content on all pages is a basic requirement for a successful search engine optimization policy. It is easy to understand why a website with no content is difficult to arrange. When searching for information, people always want to find a website with many important information. Naturally, websites with rich web content rank much better than those with rich web content. Every website owner who optimizes their website should keep in mind. Do not forget to update your website. Both search engines and visitors want to see new information. What does this mean? This requires you to collect a large amount of information and focus on changes in this field.

2. Search Engine Optimization Strategy: keyword density

There are usually hundreds of words on the web page. How can a search engine tell which words are important to your website? The search engine counts the number of words on your page. Repeated words or phrases are considered more important. Search engines use their own algorithms to measure the importance of each word on your page. The ratio of the number of keywords to the number of words on the page is called the keyword density, which is the most important factor in the search engine optimization strategy.

To get a better ranking, your keywords must appear several times on the page or within the range allowed by the search engine.

How can we know the keyword density to get a better ranking? It's easy, as long as you search for the keyword you want to optimize in the search engine, and then count the density of the keyword in the previous websites. Of course, there are also many tools for calculating keyword density (you can find them on this site ).

3. Cable engine optimization strategy: highlight keywords

Place keywords in valuable places. After counting the number of keywords required on your page, consider where your keywords are stored on the web page. Highlighting keywords is one of the most important factors attracting the attention of search engines. The search engine will focus on the content of a part of your web page. Words in this focus are much more important than other words. This is the so-called "highlight keyword ".

A: Title and Meta Tags: As mentioned in the previous section, title tags are the most important tags on webpages. Therefore, it is very important to place keywords in the title. Some search engines will pay extra attention to the "Description" and "keyword" tags.

B: Headings)

The title tag specifies the important content of a website for your visitor. "Title": a text in progress. Keyword appearing in the "title" tab is of great benefit to improving your website ranking.

C: hyperlink text: the idea that you link to a webpage is related to the content of your website is quite normal. This is why keywords are so important in link text.

D: URL text: keyword in your domain name and your webpage will have a great impact on the search engine ranking. This keyword is called "url text". When another website establishes a link with your website, try to use the keyword as the link text. This will help increase the importance of your website and affect PR.

E: Top: the text at the top of the webpage. The content at the beginning of each segment is particularly important. Therefore, try to include keywords in these areas.

4. Click popularity

Another factor that affects rankings in some search engines is click popularity. The number of times you click to connect to your web page in the search results is counted. Frequently-clicked pages have a higher popularity. When a visitor clicks your website from the search results, the search engine will reward your website with a certain score in the future. If your website gets a higher click volume, you will get more scores than those with lower clicks in the future. Do not try to repeat your website. If you click the same IP address repeatedly, the search engine will delete it. When you re-log on to the search engine again, the ranking will be greatly affected. Search engines will regard this as a valuable page. This is not a good optimization strategy.

5. Link Popularity

Popularity of links is considered a major factor in search engine optimization. Search engines think that websites with more external links are of relatively high importance. Not all links are fair. From the chain of high-quality websites, more scores will be given to your website. The link text must contain your optimized keywords, which will also increase your website ranking. Link Popularity is not within your control, but you can improve link popularity as follows:

A: Make a high-quality website. If people find valuable content, they will take the initiative to link with you.

B: make the exchange link easier. Place the exchange link on the exchange Link PageCode, Put the contact information of the exchange link in a conspicuous place, so that the partner can exchange with you.

C: Find your competitor's link partners in the search engine and ask them to exchange links with you. Mutually beneficial exchange links are beneficial to both parties.

D: advertise on an important website or submit your website in the billing directory.

Of course, you can also submit to many free directories, yellow pages, and so on. You can also add your link (such as ebook, publishedArticle). Portal page-your secret weapon

The Administrator has only one purpose to create a portal page: to make certain keywords or phrases rank better on some search engines. Assume that you have entered a pizza restaurant, and many people will come to your restaurant, but not all of them need the same taste of pizza. The same is true for search engines. They do not like the same page.

Sometimes your website ranks well in a search engine, but it cannot be found in other search engines. Therefore, it is time to create some portal pages to adapt to the "taste" of multiple search engines ".

If the search engine finds that your portal page is suitable for his taste, your website ranking will increase.

1. Spam and portal page

In the past, the portal page only consisted of several keywords or images with no actual or valuable content. Then directly link to the main site. People like to use some software to automatically generate multiple portal pages and then automatically submit them to multiple search engines, but the result ranking is even lower.

So does the portal page play a positive role in website rankings? Some people are still arguing that such portal pages are still useful for some search engines. Low-quality portal pages without actually paid content will be considered as spam by search engines.

2. Create a search engine-friendly portal page

If used properly, the portal page will not be mistaken by search engines for spam. If high-quality portal pages can be created, this will play a very positive role in improving the website ranking. If you want to use a portal page to improve your website rankings, your portal page must provide visitors with enough information, images, and links. Just like your main site.

A good portal page should be like a formal page, but it is designed based on a specific search engine. Note the following:

A. There is no need to create a portal page for each search engine. Focus your attention on those search engines that do not have any liking for your website (of course, if all search engines do not like it, you do not have to create a portal page, instead, make your main site ready)

B. Do not submit your portal pages to the main directories, because these directories can only include your main site pages. Otherwise, you will be punished.

C. Before you create a portal page, you must have a deep understanding of the search engine.

D. Valid portal pages only use 1-2 keywords. If you use too much, this will lead to the opposite effect. Focus on the keywords you want to optimize.

E. Create portal pages as common as possible (that is, like normal pages, do not let people know it is a portal page at a Glance). Generally,-portals are used.
The Spam technology of search engines uses immoral techniques to improve the ranking of their search engines. Dishonest website administrators use this method to cheat the search engine and obtain a higher ranking. This will improve your website's ranking in the short term, but the consequences are very serious. It is possible that the search engine permanently Deletes your website from its database! The following are nine frequently used search engine spam technologies:

1. Hide text: use the same text and background color to hide keywords. In this way, the user does not see such a word, does not affect the normal reading of the user, but the search engine is clear at a glance. This is the most common search engine spam technology.

2. Duplicate keywords: these keywords are often used with hidden text. However, this method will not repeatedly repeat keywords with a small word at the bottom of the page, or hide it in the meta tag. This is the most popular search engine spam technology.

3. Use irrelevant keywords: Do not use popular keywords on their websites, but use keywords irrelevant to their websites. In this way, some people will find their websites when searching with these unpopular keywords. However, this is completely useless. When visitors find that this website is not what they want, they will immediately leave. In this way, both search engines and visitors are deceived.

4. Hide tags: Hide keywords in HTML tags, such as style tags and ALT tags. Hidden links are also considered as spam for some search engines, but others are not.

5. identical or similar pages: do not copy pages (or portal pages), or give these pages different names and then submit them to the search engine. This is clearly opposed by search engines and classification directories.

6. Page exchange technology: This is the use of a page for search engine access to improve the ranking on the search engine, but the use of another page for visitors. This will also get a good website ranking at half past one, but the consequence is: Once the search engine finds it, your website will be permanently removed from its database.

7. Link search engine spam technology: the search engine considers the links established through the self-help link system as search engine spam technology.

8. NO content: the website does not have specific content. For searchers, It is a spam website. Illegal content, copied content, and web pages that are all links of friendship are also the spam technology of search engines.

9. Excessive submission: Each search engine limits the number of webpages submitted by a website and the frequency of submission. Do not submit more than once to the same search engine within a month (that is, only once), or submit multiple pages to the same search engine within one day. Do not submit a portal page to them. Be sure to follow the guidelines of the search engine.