[TRICK 1: text is used for reading, not for Reading]
From time to time, we heard the following words: "PPT is very simple, that is, copying and pasting words in Word ." This is actually a kind of ignorance and abuse of PPT. If you copy and paste the text directly, you can achieve the effect of the demo. There is no need for a PPT.
The essence of PPT lies in visualization. It is to convert the invisible, invisible, and obscure abstract text into Vivid scenes composed of charts, images, animations, and sounds, in order to be easy to understand and come to life.
Image brings you at least three feelings:
First, it is easy to understand.
The text is always highly abstract. People need to read it silently, convert it into their own language, think up and down, and find the logical relationship. However, it is much easier for people to watch movies, just follow the development of the story to enjoy its plot and understand its meaning. PPT is to make these words as vivid as a movie.
Second, relax.
If you stick a novel to the wall, I believe that you will suffer from backache after watching it for half an hour. If you make a novel into a TV series, you may not feel tired after watching it for a day. This is the truth. Third, it is easy to remember. Traditional ppt files need to be remembered by the audience. This is too difficult to remember. Even if you remember it, you can easily forget it, this allows the audience to easily remember the graphics, logic, or conclusions. People may still be able to remember them after year 35.
Change the "copy and paste" method! Delete irrelevant content and extract long texts as much as possible. Maybe you are not used to it at the beginning. Maybe you are still doing a rough job. Don't give up, one day, you will get the audience full of praise. Some leaders may ask, "if there is no text in the PPT, what do you want me to talk about ?" Indeed, the changes in the demo habits are not overnight. It depends on the degree of familiarity with the content and the skills of the demo. However, reading texts with the audience is a big obstacle to the demonstration, eliminate this article and the demonstration effect will be gradually improved.
Therefore, ruipu PPT puts forward two points: 1. Text is used for text recognition. If you can't see it at a glance, you need to enlarge it, enlarge it, and delete it! 2. Text is the natural enemy of PPT. Can be reduced, reduced, can be less, can be converted to images, can be converted to charts.
Tip 2: 20 minutes is the limit to happiness]
In general, we always think that the more we talk about it, the longer the time it takes, the more important it is for the presenter. This is the standard in the era of planned economy. Now, no matter whether our leaders, customers, or ordinary audiences, time is extremely precious. No one is willing to read hundreds of pages of research reports, and no one will listen to your long story. Concentrate on high-quality products! What is the core content of the demo? Opinion! On this basis, I will explain the areas that are confusing and important to the audience.
Never worry that your demo is too short. If it takes 20 minutes to clearly explain the content that can be learned in one day, you actually saved the audience 7 hours and 40 minutes, when time is money, the audience certainly cannot. The other advantage of being brief is that you are not doing anything. If your presentation is wonderful enough, you will be given more expectations and aftertaste to the audience. Someone may even ask to copy your PPT back and study it several times. Short, but also raised requirements for PPT. You need to know which content is the most important to the audience, which content is non-essential, and which content can bring shock. Based on this, the merging and deletion of the deletion will be performed. Maybe this is a repetitive process, but there is only one standard: do not let the audience have a yawning time.
[Tip 3: clarity is more important than anything else]
The PPT has a fatal weakness-it is easy for the audience to get lost.
Why?
I. After all, PPT is not a movie, and its logical structure is abstract and hard to grasp;
2. a ppt is a one-page flip. Only one page of content can be viewed at a time. The previous slides can only be viewed by memory.
There are two solutions: one is to send a speech outline to each audience in advance, and the other is to build a clear Navigation System for your PPT.
Navigation systems mainly include: 1. Titles animation, cover, preface, and directory, go to the switch page, body page, end page, and other complete PPT architecture (chapter 1 of this book will be detailed); 2. Each page has a title bar (except to indicate the title of the entire PPT, more importantly, indicate the title of this chapter and the topic of this page). 3. Add the page number as much as possible if it is convenient.
[TRICK 4: Spam without design]
Traditionally, we regard PPT as a tool such as office processing, and think that only simple typographical layout can meet the requirements. With the improvement of the aesthetic standard of society as a whole, this viewpoint is being abandoned by more and more people.
PPT, especially external PPT, is becoming an important part of the company's image recognition system, representing the face of a company. design is becoming one of the core skills of PPT, it is also the basic standard for PPT levels.
No matter whether it is reporting, promotion, competition, or bidding, a well-designed PPT can at least play the following role: (1) make the audience look pleasing to the eye: Beautiful eyes, exquisite PPT god. (2) Let the audience have a good impression: the beauty of all people, beautiful PPT naturally allows the audience to see a few more eyes. (3) win the trust of the audience: people are always biased. exquisite design gives people a professional, serious, and reliable feeling, and the content's gold content is also improved. (4) chance to win: on the workplace, there are more successful opportunities for beautiful women and handsome guys, as well as PPT presentations. It is difficult to evaluate the quality of content, but the merits and demerits of the form are obvious. The preferred and trustworthy solution is naturally the first choice for leaders and customers.
It is not a day's work, but we can find shortcuts: (1) make good use of professional materials: Professional PPT templates give your PPT more beautiful; professional PPT charts give your PPT more beautiful inside; professional PPT images (including JPG, PNG, AI, and other formats) Make Your PPT full of life. (2) grasp the basic principles of typographical layout: the aesthetic standards of each person are different, but there are always some rules that are the same, grasp and abide by these rules, this will make your PPT design recognized by most people. These rules include: a center, reasonable alignment, unified picture, strong comparison, and distinct layers. (3) Look at the exquisite case: For more than a decade since the birth of the PPT, the design standards of the whole society have been rapidly improved. For three people, we must have our teacher in the graphic design and animation fields, there are examples worth learning everywhere.
[TRICK 5: Hyun is not the root of animation]
Animation has been the biggest controversy since the birth of PPT. One idea is that a PPT is a slide, that is, a page-by-page flip image and text. In the business PPT application field, there is no need for animation or at most a simple page switch animation; on the contrary, there are countless people who are devoted to PPT animation. They have also been excited by many PPT lovers by using their own creativity and efforts to create the legends of animation again and again. In recent years, ruipu PPT has successfully applied PPT animation to the business field, and has been widely recognized by customers.
Animation not only makes the PPT more vivid, but also improves the performance of the PPT several times.
1) The first part of the animation makes your PPT capture the viewer's eye. Movies have titles, games have titles, websites have titles, and PPT presentations also require titles. At the beginning of the demonstration, the audience often need an adaptation period. Maybe they are still thinking about the work they have not finished, maybe they are still talking to their neighbors, and maybe they are still complaining about the hard work they have done to watch the demonstration, at this time, you need to immediately focus the audience's sight on your demonstration. The exquisite and creative titles can immediately shake the audience and make the audience eye-catching.
2) A static picture of the animated series allows the audience to browse from top to bottom in an all-round manner, without logic guidance, making it difficult for the audience to grasp the key points. After reading the video, they should also think about the logical relationship, in fact, it is a waste of energy and attention. If you add a clear logic animation to the screen, the audience will find clues and turn them into clues for the audience. The presenter can control the sequence, sequence, position change, appearance, and exit of the object, and guide the audience to understand the PPT content according to their own ideas. Titles animation shows the professionalism and strength of the company to the external promotion PPT. With a flash of light, the company's logo gradually becomes beautiful and memorable from the outline. The four closely following animated pages show the style of Shanghai and the company from different angles, it is configured with continuous abstract text and animation effects to eliminate the sense of separation between pages.
3) In the past, we used to highlight some important content with different colors, shapes, sizes, and fonts. This has a major drawback, that is, the content to be emphasized will always be in the emphasizing position. When we talk about other content, it will distract the audience; Emphasize animation, emphasize the effect by enlarging, downgrading, blinking, changing, and other actions of the object, and allow the presenter to control the effect freely. After the emphasis is placed, the presenter automatically returns to the initial state.
4) compared with those sudden slides, adding a simple credits animation will produce unexpected results. First, as a courtesy, we will remind you that the demonstration is over, it also provides a certain amount of buffer time to prepare for the next activity. Second, it echoes the title animation to ensure the beginning and end, so as to avoid the impression of a human being. Third, it is through the form of a throughout the process, remind the audience to recall the content and strengthen their memories.
5) scene animation may tell a story. A story always has a plot and a process, but it is almost impossible to express a complete process with a static picture. On the contrary, a set of continuous animations can bring these processes to life. In the past, we used flash and video to demonstrate these effects. In fact, PPT can also be achieved.
Tip 6: charts are the power of PPT]
The basic content of business demonstration is data, so charts become indispensable. Bar Chart, pie chart, line chart, and radar chart were the first to appear. The consulting company transferred the data chart to the expression of the logical relationship, as a result, various relational charts such as parallel columns, inclusion, diffusion, synthesis, and hierarchy appear. From then on, the text can no longer be abstract or boring; korean companies represented by themegallery, European and American companies represented by presentationload, and Chinese companies represented by ruipu PPT, this trend is further brought to the extreme-the concept of design, from which words can become as beautiful, vivid, and vivid as pictures. Similarly, the PowerPoint software is born for charts. It has powerful graphic capabilities like Illustrator, with clear operation interfaces and simple operation modes, this makes it easy for everyone to master. Soon, PPT charts became popular all over the world, and they were used together with images to make the presentation even more powerful. If your PPT is still suffering from the troubles of big text and worrying about the logic disorder, study the PPT chart quickly.
[Tip 7: no quality products without planning]
A good PPT is planned, just like a magnificent building. All the PPT designers are the planners first, some are unconsciously, some are done with care, but the PPT without planning must be a failed work. Different demonstration purposes, different presentation styles, different audience objects, and different use environments determine different PPT structures, colors, rhythms, and animation effects, the people in the PPT are under multi-criteria such as audience, leaders, and presenters. A good PPT is based on accurate understanding of the above requirements. We used to have some excellent designers who came out with beautiful and elegant works, but they have never been recognized by customers. Why? There is a lack of accurate planning. Beauty is not the only standard of PPT; experience, care, and put yourself in the shoes of the audience, even if the picture is defective, it can often win the praise of the presenter and the audience to drink.
[TRICK 8: PPT can be the main character]
One idea in the West began to become popular in China: the speaker is always the main character, and the PPT is just a companion. In fact, this is completely a point of view from the western standpoint, and may not adapt to China's national conditions.
Many people in the west like publicity and are good at speeches. Many people even think that speeches are a pleasure. Of course, they do not want to be overwhelmed by PPT. However, Chinese culture emphasizes inxiu, I don't want to show up, but I'm a little good at speakers. I don't even want to reveal myself to others, not to mention the average person? Therefore, we often take ourselves as a member and represent our speech. We are just a symbol, low-key and low-key. We 'd rather take PPT as the focus of everyone's attention.
From another perspective: Are we demonstrating for demonstration? Is it for self-expression? Of course not! Every time we present a demonstration for a certain purpose, or to let the audience understand our work, or to let the audience choose our products, or to communicate with some information, or simply to make everyone happy ...... Can you find the reason why we must become the main character? No! The effect is king. As long as the goal is achieved, don't care who is the main character and who is the supporting role.
If you are a high-performance speaker, and if this is a stage where you need to show yourself, you can stand up and be the main character! If you are a slightly restrained worker and want to present the demo only for work, or if this is an occasion that requires a low profile, you do not have to stick to the preaching of masters. Even if you are a supporting role, we can also get the warmest cheers.
[TRICK 9: PPT is not dumb]
In the eyes of many people, PPT is synonymous with multimedia. However, this multimedia has always been named because it is silent.
There are three reasons for silent analysis: first, the business characteristics of PPT restrict the application of sound. After all, in business conference venues, people need to concentrate on thinking, both background music and animated sound will disturb people. Second, the functions of the PPT software design limit the application of sound, when the PPT software was born, it was not fully prepared for the sound application. It was just a feature that did not care about sound editing, optimization, and other functions; third, the PPT crowd is too broad. Managers, clerks, teachers, sales representatives, CEOs, leaders, and even some primary school students have become PPT technicians. The knowledge reserves are far from enough, there is a lack of sound material, a lack of sound perception, and a lack of sound editing technology. However, without knowing it, some people try again. As a result, the sound application is not professional. In particular, some action sounds often attract a burst of competition.
Yes, some people have concluded that the PPT does not use sound. Is it absolutely so absolute? The situation is quietly changing, and the PPT era is approaching. (1) PPT is no longer limited to reporting and demonstration. Enterprise propaganda, wedding etiquette, leisure and entertainment are becoming a hot field of PPT applications, and sound is an indispensable element. (2) graphic design, Flash, video, and other moments are impacting people's vision. People are suffering the most severe aesthetic fatigue, and the stimulation given by pictures alone has been greatly reduced, sound is an excellent weapon to enhance the screen impact. (3) The rise of the PPT design company has made the processing of the PPT sound professional. The sound material library has been set up, and various sound editing software can be used freely. The dubbing equipment has been gradually improved, the rules for using the voice in the PPT are also in place.
[Tip 10: Move "3" to "7 "]
There are many ways to improve the performance of PPT. using PowerPoint 2007/2010 is undoubtedly the most effective shortcut. From the perspective of professional PPT applications, the following characteristics of PowerPoint are highly respected by us.
(1) more beautiful and user-friendly operation interface
● The New Vista-like operation interface is pleasing to the eye;
● The overall file management function is centralized into the offi ce button in the upper left corner, leaving more space for the operation area;
● The operation area is wider, the classification is more reasonable, and the operation skills are clear at a glance;
● Custom buttons are very personalized, and common functions can be called more quickly here;
● The selection pane is similar to the Photoshop pane. "endless" becomes a reality, improving all functions of the PPT;
● The zoom-in/zoom-out button and the view mode button are placed in the lower right corner at the same time to better adapt to common operation habits. (2) more powerful drawing and design functions (3) rich and practical functions clusters. These functions include:
● Smartart charts can easily convert text into charts. (Only currently, there are few chart types and the texture is too monotonous. From the design perspective, we do not advocate too many applications .)
● For pptfiles to lose weight, pptx files in version 2007 are much smaller than ppt files in version 2003.
● The PPT can be directly converted to PDF, XPS, and jpg formats, and some of the PPT pages can be published for various occasions.
● Effectively prevents document crashes. Once a document error occurs in version 2003, data that is not stored will be lost. Version 2007 tries its best to restore the status before the program is closed.
However, version 2007 also has some obvious regrets: First, it has high requirements on computer hardware. Many students have reported that computers with processors below MHz and memory below MB are difficult to use. Second, it is not compatible with version 2003. Pptx documents are generally converted to PPT documents or plug-ins to be read in PowerPoint of Version 2003.
The three-dimensional artistic text and artistic graphics made with version 2007 cannot be edited in version 2003, and some color gradient effects, shadow effects, and text effects cannot be edited, even some animations may be deformed in version 2003 and must be compared and edited in version 2007. However, these defects cannot change the rapid popularization of version 2007/2010. To achieve super-human performance, PowerPoint 2007/2010 is undoubtedly the best choice.
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