Top Ten misunderstandings of search engine optimization-search engine technology

Have you ever wondered what are people's biggest mistakes in search engine optimization (SEO? I have found out ten of the most popular ideas, but I have made some changes to introduce them to you. This is a must-read article for those who are looking to hire SEO companies or prepare themselves for SEO.
Misunderstanding 1: All meta tags are equally important.
Some meta tags are useful, but some are not. I have already said this many times. Search engines are increasingly inclined to judge based on the content of the website, rather than the meta tag information. Some (not all) search engines accept the use of description tags ). The same is true for keyword tags. Keyword tags are mostly used by spammer and by people who use software to search for partners, rather than search engines. In my opinion, the only thing you need to do is the robot tag and description tag.
Misunderstanding 2: You should submit your site to the search engine every week/month.
To be honest, I have never submitted any site twice or even once. If you submit it once, it's good. The search engine will return on its own. Sometimes you can get a high-traffic or high-PR site connection to speed up the collection. The search engine will find your URL and automatically index your page.
Misunderstanding 3: SEO is too expensive.
In fact, SEO may be the most effective and valuable network marketing form. Systematic establishment and maintenance of SEO is much cheaper than PPC (click-to-pay advertising) or banners. With PPC or banners, you pay by clicking or browsing. With SEO, all clicks are free of charge. You only need to pay the establishment fee and then monitor your site page.
Misunderstanding 4: PPC is more effective than natural SEO.
In the short term ...... Yes. From a long-term perspective ...... Error. You will ask, why? Searchers' preference for search results processed by organic SEO and promoted through PPC is about. People believe that the results returned by natural search are the most relevant. People also know that there is a sponsored advertisement on the right side of the search result. They have long understood that as long as they are willing to pay for the bidding, there is no keyword to buy, and there is no need for relevance. So in the long run, building SEO is indeed more effective than PPC, especially considering natural rankings. It may take some time to reach the top five, but once it reaches (and assuming you can maintain it), it will benefit much from PPC advertising.
Misunderstanding 5: it is cheaper to hire a home SEO expert.
The main problem with hiring a home-based SEO expert is that you have to pay by hour. Most SEO companies are charged by project. They don't care how much time it takes, you just need to make one-time payment. When you hire a company, you have to pay for it to a SEO expert team. However, the unified payment will save more and speed up the process. In addition, SEO companies are specialized in writing, submitting, re-designing websites, posting pages, and so on. It is not easy to find one person to be competent for all these jobs.