Tracing the logo design of Wuhan International cultural Industry Bo (i)

The symbol is a symbolic mass communication symbol, it expresses certain meaning with the concise image, and uses the people's symbol recognition, the association and so on thinking ability, transmits the specific information. Signs convey the message of the function is very strong, and has a wealth of implied power and symbolism, under certain conditions, or even more than language words. 2004 Wuhan International Cultural Industry Bo will use the symbol of the visual language to express the modern logo design ideas, its appeal beyond the text, time and space constraints, with a concise composition and clean expression, to give the reader a strong visual impulse, vividly expressed the essence of the Jing Chu culture. This successful logo design not only has a strong sense of modernity, information, and abundant Chinese cultural charm, at the same time, it is better to deal with the traditional plastic arts and modern design of a practical innovation. In this paper, the logo will be deeply discussed from the design concept to the perfect process.

1 deep thoughts on the combination of the basic shape of Jing-chu culture and symbol

The symbol design developed from the historical and cultural inheritance reflects the different characteristics of times, nationalities, countries and regions. In recent years, the domestic design industry has made unremitting discussion and practice on how to inherit traditional national culture and expand modern logo design, and they have intensified the organic combination of tradition and modernity in their works, which has sprung up many excellent design works. These works not only embody the concept and fashion of modern logo design, but also reflect the different historical and cultural features and aesthetic orientations of various nationalities and regions, and show the artistic charm of the combination of traditional graphic and modern logo design. Recently, the author of the "2004 Wuhan International Cultural Industry Bo" (hereinafter referred to as "Wen negotiation meeting") logo design is based on the modern logo design composition and the successful use of the combination of Jing Chu culture.

Different regions and different cultural characteristics, the significance of logo design and things will also be different. The content and location of this paper will be closely related to Hubei and its culture, so the cultural background of Jing-chu culture as logo design is very natural.

The successful logo design is to express the deep cultural implication, and the second is to have the body symbol which can express the cultural implication. As the main content of this paper is "combined with Hubei province sentiment, through the construction of public welfare cultural projects and business culture projects investment platform, to carry out various forms of cultural characteristics of cultural promotion, investment, marketing, development, exchange and negotiation activities, to show the achievements of Hubei culture, broaden the community to do cultural channels, Widely absorbing domestic and foreign forces and domestic and foreign capital to participate in cultural construction, and jointly promote the cultural undertakings and cultural industries of our province faster and better development, enhance the overall strength of the provincial cultural industry and competitiveness at home and abroad, and constantly enrich and meet the people's growing spiritual and cultural needs, Continuously improve the cultural undertakings and cultural industries to the economic and social development contribution rate ". It is not difficult to analyze the "text" as a symbol of the basic form is the most able to reflect the theme of this text negotiation.

It is not difficult to make the symbol of the word "Wen" as the basic form of the sign, but it is difficult to integrate this symbol perfectly into the Jing-chu cultural characteristics. In order to solve this problem, the author makes a deep research on Chu culture, and extracts the symbol of the culture with rich implication, and uses it abstractly.

It is difficult to reveal the broad connotation of Jing-chu culture because of its wide content and general talk about its characteristics. In the long history of the motherland, Jing Chu culture is an important part of the ancient Chinese culture. "Chu" is not only the concept of the nation, but also the concept of the country, and the concept of the region, plus a "jing" word, time is prolonged. Chu culture has a long history, far-reaching impact, "Jing Chu culture" longer. In the study of Jing-chu culture, the research of Chu culture is the key, because the origin of Jing-chu culture is Chu culture. Chu Culture was born and developed in the Jing-chu land. It absorbs the long culture of Qin and BA, while retaining its own unique cultural and cultural characteristics.

In the regional culture of the Zhou Dynasty, Chu culture is an extremely important one. The main composition of Chu culture can be summed up as 6 pillars: Bronze metallurgy, silk embroidery, wood and bamboo lacquer ware, art music, Lao Zhuang philosophy and Qu Sao literature. From the current archaeological results, the most advanced bronze metallurgy from the state of Chu, the first iron in the state of Chu, the number of pre-Qin lacquer ware, the essence of the art of Chu Lacquerware; the most creative silk embroidery originated from the state of Chu; pre-qin gold coins and silver coins were not Chu coins. Philosophy has old Zhuang, literature has qu Sao, the originator of the drama is the Chu people gifted Meng, raised by the state of Chu famous God arrow hand, Chu music, dance, painting, sculpture extraordinary refined, Chu le "octave" refers to gold, wood, earth, stone, silk, bamboo, leather, Utapau. The high level of bells and dances in the state of Chu is universally acknowledged. In the system innovation, the Chu people first set up the county system in Jingmen, Hubei, which was classified as a primary administrative division, changed the aristocracy, and led to the reform of military, land and taxation. In astronomy, calendar, mathematics and so on, Chu people have a unique contribution.