Yesterday, Xiaomi held a new product launch in Beijing, released Millet TV, millet audio and Millet tablet computer, the author also watched the entire conference, the venue on the crowds, when the Lei June presented at the moment, the scene cheered, fans really strong strength.
Xiaomi launched 4K TV and tablet computer is always heard, the author is not surprised, it is surprising that the introduction of the Millet Audio, lei June on the scene, the young man's living room should not be as long as the picture, but also should have equipped with sound equipment.
Do not say this set of audio equipment after all, do not say that Xiaomi TV sales of a year how, only to say that the fast one step millet is really amazing. This makes the author think of the traditional TV manufacturers, the traditional TV into the cost of the living room has been decades, should be the earliest to grasp the needs of the cost, but I know that there is no TV manufacturers to launch audio and television products together to sell the form, millet this advanced thought is indeed very good, because millet really from the user's point of view.
At the same time, the author is also amazed at the strength of rice noodles, China can present and apple the same brand effect of the company is indeed very gratifying, and then to see the home Appliance Professional product launch, first expert lectures, and then the company explained. I also participate in repeated new product launches, feel every year the situation is almost, every year there will be a promotion of promotional points, and then around this point to explain, essentially each company's promotion point is completely different, the cost of these points is also accustomed to. Here, I want to say, to catch the user's real needs is the king, from the user's use on the start to succeed.
Again a small detail, millet TV has a very interesting function, in order to facilitate those who often throw remote control users, millet on TV equipped with the buzzer back remote control function, so that the remote control will no longer play missing. Yes, trust us all know the remote control is the most simple to play lost products, but which television companies have introduced this small function?
In the first quarter of this year, a number of black power companies showed a different degree of decline, the first reason is not the state of the withdrawal of the subsidy policy, because the White power company is also affected by the policy, but the first quarter of the results did not show a major planning decline.
The real decline in the Black Power Company's performance was caused by the impact of smartphones, tablets, and PC computers, where many spend their entertainment and information on the mobile side, instead of updating their TVs at home. See this reason, I do not think, already the other three small screen impact on the TV large screen of the sales of the market, the traditional TV manufacturers do not introduce the function of attracting the cost of the people to pull back from the beginning?
However, to this day, the author has not seen the traditional TV manufacturers of the true implementation of this year, TV manufacturers to promote the starting point is nothing more than video content, screen clarity, intelligent operation and so on, real from the user perspective of the functional highlights have not.
Of course, when it comes to lei June, our top response must be: Lei June is an expert in promotion. Promotion in the success of millet, of course, but there is a product or service light by the promotion can be made planning?
The author or trust, the best promotion, is to do good goods, good service. If you do get this job done, everything else is all right.
So the traditional TV manufacturers, do not let millet leather your life!
