Traditional hyperlink voting turns to user voting

2013 Shanghai win-time search engine Marketing conference in October 16-17th smoothly in the Hanting hotel, for the search marketing ideas and other topics such as Baidu, Ctrip, Alibaba representatives and other major cafes have done a related share. It is interesting to note that the Baidu Lee team representative Wang Yu in his speech on 17th, referring to the topic of the transition from a hyperlink poll to a user vote.

Website optimization in the role of hyperlinks, the status of the unusual, we have been firmly convinced that the construction of the chain and the chain site Keyword SEO optimization ranking has a vital role. Both inside and outside the chain belong to the category of hyperlinks, although the site optimization is now more focused on user experience, but to say that the role of hyperlinks to optimize the ranking of the site will be greatly weakened or even banned, it is really very incomprehensible. Maybe I read it by mistake.

Let me say that I understand the idea that a hyperlink vote changes the user's vote.

　A theoretical view on the transition from traditional hyperlink voting to user voting

The hyper-linked voting mechanism has to be remembered many years ago by the Robin Li hyperlink analysis patent. So many years, you seo, including the search engine itself for Baidu search engine ranking algorithm in the application of this patent exploration tireless, can be said to have been deep bone marrow. And now a hyperlink to vote to vote for the user to change, which means that Baidu is to make a thorough algorithm adjustment? Website optimization technology research direction and related concepts to be completely broken?

I don't think so. User experience has become the network marketing, SEO core pursuit, in the network information explosion today, rely on a technical level of the algorithm, indeed can not search, more accurate to meet the needs of the vast number of network information. It is imperative to improve the quality of the whole network information by emphasizing the role of user experience, and to better meet the needs of users and search habits.

Because of this and the ban on the search engine optimization rankings of the hyperlink voting mechanism is not sufficient. Not only the time, the search engine technology, the whole network market and other aspects are not satisfied with such conditions.

　　From Baidu itself to see the traditional hyperlink vote to the user to vote the problem

From the Baidu Webmaster platform product update To see that there is no such obvious trend. Baidu in the past two years for its own algorithm to update the performance of quite frequent, from the previous green rose algorithm and behind the Green Luo algorithm 2.0 update to the recent Baidu outside the Chain analysis tool update all in the effort to standardize the outside chain of the site construction.

And Baidu Lee on the webmaster platform has also repeatedly talked about the judgment of Baidu's external chain and answer webmaster questions about the construction of the site outside the chain, and did not talk about the hyperlink voting mechanism and the role of the chain in Baidu rankings in a major algorithm to update the problem. To say that has been the update direction, mainly for the outside of the chain of garbage and cheating outside the chain.

From Lee's speech on the issue of traditional hyperlink voting to the user vote

Baidu Lee This speech on the traditional hyperlink vote to vote for the user to change the content is mainly aimed at Baidu's own products and some with users directly involved in the function of the site such as film review Network, like Baidu know the comments, praise, Baidu Library comments, scoring, collection, download, Baidu share the sharing function and so on are belong to the user direct participation function.

The content of the speech also proposed that the site content of the web1.0 era is mainly the production of Web site editors, mainly rely on the site and the hyperlink between the voting system; But the main body of content creation of web2.0 times gradually becomes the user itself, in the search engine Judgment page content value and the decision page rank factor also by the previous single hyper-chain algorithm gradually expands for the user direct parameter page value evaluation multiple voting mechanism.

We can see that this time Lee's speech on page value and Baidu ranking voting mechanism is designed to emphasize the user's direct parameters, user experience in the Baidu rankings of the impact, not to say that the traditional hyper-chain voting mechanism will have important changes or directly banned, and the applicable subject is also inclined to user direct parameter class website Not applicable to all sites and pages. In fact, most of the Web sites, pages, hyperlinks voting mechanism and the quality of the site outside the chain construction is still very applicable. It's just that the headlines are really easy to read.

Changzhou SEO www.224000yc.com For today's discussion of the topic summed up the sentence is: User experience needs to improve, high-quality outside the chain of construction, reasonable internal chain strategy to implement.