Traditional "Smart TVs" on the Internet are dead?

"As long as you stand in the air, pig can fly ." I believe many people have heard of this sentence. In the original words of Lei Jun, the so-called life means doing the right thing at the right time. Entrepreneurs need to spend a lot of time thinking about how to find a typhoon exit that can let the pigs fly, as long as they are in the air, a little longer wings, they can fly higher .". To put it bluntly, it is to raise taxes and seize the opportunity to turn over! In ancient times, yuewang Goujian had the courage to realize his dream of restoring the country. Although he had different meanings from the opportunities described by Lei Jun, he did both work diligently and seize the opportunity to succeed. Nowadays, with the popularization of smart terminals, mobile Internet has become a stage for entrepreneurs to realize their dreams. Smart wristbands, Smart TVs, and smart on-board devices have sprung up, and these so-called smart terminals can be temporarily described as "pig ". Today, I will analyze how Smart TVs fly on the Internet.

"Smart TVs" on the Internet have become more appropriate

As long as the Internet portal is occupied, it is equivalent to having a large number of users. Baidu and 360 are masters in this regard. Similarly, in the mobile Internet environment, smart routers, smart phones, Smart TVs, and smart car-mounted devices vary according to the Environment involved, the value of these smart terminals varies with the channel value. TV, as a necessity for home users, is now accompanied by the rapid development of the Internet, which is far from meeting the multi-dimensional needs of home users. As a result, Internet manufacturers started to get involved in this field and launched a disruptive product, smart TV, for family users. According to the user's ideas, this is a new kind of things. According to relevant statistics, in 2013, the total sales of TVs in the Chinese market was 43.13 million, of which 21.7 million were Smart TVs, accounting for 52% of the total sales. With the popularization of home broadband and wireless networks, the market share of Smart TVs may reach 2014 in 69%. In this case, the popularity of smart TV is enough to show the popularity and pursuit of smart terminals. It also shows that "smart TV" has gradually become a general form.

Competing for home portals: Smart TVs

As we all know, with the strong marketing of the Raytheon system, Xiaomi's mobile phone sales are astonishing, spanning domestic and foreign markets. Thanks to the high popularity of Xiaomi brand, Xiaomi's smart routers and Smart TVs are also selling well. I think the Xiaomi ecosystem chain created by Alibaba Cloud is very similar to the rise of 360. Through the sale of Xiaomi mobile phones with very low profits, the company quickly occupied the small white Market and obtained huge user resources. Then, relying on a large user base to build its own product ecosystem chain, and products are closely linked to each other. The potential passive consumption of "getting started and moving" makes Users unable to stop. This model makes Huawei, meizu, skyworth, and other vendors more competitive. If we let it develop, it will inevitably seriously reduce their market share. Therefore, the smart TV industry has heard "gunshots "!

Huawei, a well-known international company and a veteran company, cannot stand it anymore. It immediately organized manpower and established the "Glory" brand. In the initial stage, it could be said that it was not satisfactory. Because I did not know how to play the Internet, I cooperated with 360, but the final effect was not satisfactory. Afterwards, I joined the market and set up my own marketing department. After several rounds, the online sales of mobile phones increased sharply! Lei Jun said the Internet model can be replicated, and the cost is very low. For Huawei, which has ample funds, it is indeed a good move to learn from! Later, Huawei lightning joined the family field and used its own technical advantages to work with skyworth, a traditional TV manufacturer, to develop Smart TVs. What attracted more attention was the recently developed cokon A55. Compared with Xiaomi smart TV, this smart TV has only one power cord, no interface, no remote control, and a mobile phone connected to wifi. You can watch videos, images, documents, or screen games on the TV. In addition, the most important thing is that the mobile phone app has a built-in licensed content provider's genuine film source. To some extent, this avoids policy risks. I think it is of reference significance for Xiaomi and other manufacturers. As we all know, for video boxes, if they are not in cooperation with companies with video-licensed content providers, the box is equivalent to a family decoration and is useless. Therefore, Huawei glory joined hands with skyworth cookan to adopt a similar approach similar to the "big pad" approach, which is a different product line. As to how long it takes to survive, it is still unknown. However, in Internet thinking, everything is possible to innovate.

The smart TV industry can only be considered a microcosm of family entry competition. In the future, smart cups, smart routing, smart watches, smart kitchen devices, and so on, as long as they are family-related products, they can all develop into an Internet portal, which will inevitably lead to more battles.

What is the future of smart TV on the Internet?

The traditional "smart TV" concept will die and the future will be "smart TV" everywhere"

With the rapid development of the Internet, any traditional item or industry may be overturned. For example, smart TV ". People based on traditional thinking feel that Smart TVs can connect to WiFi and play their favorite legitimate TV content. This thinking method is a bit traditional, but still rational. Yes, Xiaomi, Huawei, and other Internet companies are currently following this basic route for research, development, and popularization of Smart TVs. Let's take a look at what Smart TVs are called. According to Baidu Baike's explanation: "Smart TVs are fully open platforms and equipped with operating systems. When users enjoy ordinary TV content, you can install and uninstall various applications on your own to continuously expand and upgrade the functions of new TV products. Smart TVs can constantly bring users different from those using Cable Digital TV receivers (set-top boxes) and provide rich personalized experiences .". Note that this term is compared with the traditional cable digital TV receiver. Then, can we broaden our thinking? Smart TVs not only provide users with functions different from traditional cable digital TV receivers, but also have other functions. Let's assume that in the future Smart Life era, what if you want to cook in the kitchen and make a braised eggplant? There are several methods available for reference: (1) Using Smart TVs + Smart projection, you can see the operation video on the kitchen wall (2) using smart phones for voice calls directly, the robot delivers the recipe to his hand. (3) directly purchase a smart cooking machine, enter "braised Eggplant", and complete all operations with voice prompts (4) directly stand next to the smart kitchen device, and the voice calls "braised Eggplant ", the related operation video is displayed immediately. Follow the steps to perform the operation directly. Maybe there are other solutions. Through these smart scenarios, we can predict the future of life, the smart TV function is no longer limited to the TV itself, but a smart display window everywhere. Activate various smart terminals by using network technology to form data interaction and fulfill the requirements of the Releaser. Is there a sci-fi sensation? Therefore, the traditional "smart TV" concept is about to die, and "smart TV" will be used everywhere in the future ". In another way, the world may be quite different.! (Document/unique wind, public number: worldlun. The author of toutiao.com's media account "Internet affairs .)

Traditional "Smart TVs" on the Internet are dead?