Traffic analysis of second-line e-commerce website

This article does not want to analyze the first-line well-known e-commerce sites, but from a number of unknown electronic commerce site analysis, to see the small electric business site traffic sources in the end is where. Here are some of these days I analyze and query some of the higher flow of second-line e-commerce sites, the number of traffic, the number of searches, the source of search keywords, as well as its website traffic ranking analysis, analysis time is the beginning of this year.

In the Website Traffic Analysis report, mainly to Alexa ranking as the benchmark, ranked the second line of E-commerce site, in the E-commerce market competition white-hot today, if do not burn money advertising to do marketing, it is difficult to obtain a large number of users, but, these second-line electric business site is how to accumulate traffic?

1, a lot of Web site (yidaba.com): Enterprise Portal, focus on meeting the needs of enterprises and business people on the network, for small and medium-sized enterprises to provide information, operational, business community three major services to help SMEs sustainable development.

Alexa 1,532, Baidu weight value of 7, included number: 2.03 million

Search the Highest keyword: "Toy wholesale", "Through Train", "a lot of", "open clothing shop to make money", "Open clothing Shop"

Baidu's traffic to the site is expected to be: 9295 ~ 14882,

Comments: The site's Industry Circle column (industry.yidaba.com) flow is the largest, the establishment of a number of topics of high quality, the overall industry news has a higher readability.

2, Ming million Network (www.b2b.cn): Focus on business-to-business e-commerce online trade and enterprise information Construction Portal, to provide SMEs with a full range of E-commerce (business-to-business) services.

alexa:3,850, Baidu Weight value of 7, included number: 2.29 million,

Search the highest keyword: "Wild ducks son complete cool watch", "Ming million Nets", "Thunder Information", "Ming million", "Thanksgiving Experience Card"

Baidu's traffic to the site is expected to be: 35651 ~ 64421,

Comments: The site through a large number of collection of information, resulting in its content is very messy, some film and television categories of keywords ranked very high, and its E-commerce site brand does not match.

3, Business Opportunities Online (28.com): To provide investment information and entrepreneurial information

alexa:4,514, Baidu Weight value of 7, included number: 326,000

Search for the highest keyword: "28 Opportunity Network", "28", "Join Good Project", "28.com", "Business opportunities"

Baidu's traffic to the site is expected to be: 30913 ~ 44370,

Comments: Home design is very messy, but "business opportunities", "entrepreneurship" and other popular keywords ranking is very high, to bring a lot of traffic.

4, Send on behalf of the Network (paidai.com): E-commerce Industry in-depth exchange of communities, users are mainly E-commerce-related personnel.

alexa:5,517, Baidu Weight value of 3, included number: 70,300

Baidu's traffic to the site is expected to be: 1119 ~ 1776,

Search for the highest keyword: "Send generation", "E-commerce Learning Site", "E-commerce Community", "E-commerce recruitment", "Europe still online shopping"

Comments: The community as the core E-commerce forum, the forum's popularity is good, in Baidu ranked very high.

5, global Economic and Trade Network (china.nowec.com): Provide supply and demand information, product information, enterprise information and other services.

alexa:3,637, Baidu Weight value of 8, included number: 10.4 million

Baidu's traffic to the site is expected to be: 173506 ~ 305712,

Search the HIGHEST keyword: "Global Economic and trade network", "Great Wall dry red wine price", "mobile phone number Inquiry machine", "Yanghe Blue Classic Sea Blue Price", "Jiannanchun 52-degree price"

Comments: Browse mainly from the business-to-business long tail keyword optimization.

6, China International E-commerce Network (www.ec.com.cn): For the Ministry of Commerce and all levels of business management departments, the vast number of enterprises, business people to provide convenient e-government services and including the latest developments in E-commerce industry.

alexa:11,274, Baidu Weight value of 4, included number: 109,000

Baidu's traffic to the site is expected to be: 1697 ~ 2395,

Search the Highest keyword: "Foreign trade Operator Registration Form", "China E-commerce Network", "Production capacity Certification", "China International E-commerce Center", "China International E-commerce Network"

Comment on: News information More information.

7, train network (huoche.com.cn): Train time inquiry, train ticket exchange, passenger travel exchange

alexa:7,757,124,000, Baidu weight value is 7

Baidu's traffic to the site is expected to be: 69343 ~ 96905,

Search the highest keywords: "Train network", "railway station timetable query", "Train inquiries", "railway network timetable", "Train ticket Query Network"

Comments: Most of the traffic from Baidu keyword search, train category keyword search volume is very large, each February is its peak traffic.

8, Spring and Autumn Aviation Tourism Network (china-sss.com): To provide online booking of air tickets, tourism and hotels and other services. Spring Airlines is China's first low-cost airline to allow more people to travel by air at low fares.

alexa:10,591, Baidu weight value is 7

Baidu's traffic to the site is expected to be: 40180 ~ 49203,

Search for the highest keyword: "Spring Aviation", "Spring and Autumn Airlines official website", "Spring and Autumn", "Spring and Autumn Airlines special airfares", "Spring and Autumn National Brigade"

Comment on: The ticket inquires the website, because its domain name is very long difficult to remember, searches the user most searches its website name, directly accesses the user many.