Traffic sources and media in Google Analytics reports

The traffic source Report of Google Analytics shows the sources of Website access traffic. Google classifies traffic by source sources and media mediums. Use the source sources to represent the traffic source, and use the media mediums to represent the traffic attribute. By default, reports are classified into 1 direct traffic, 2 Referral websites, and 3 search engines. Mediums by media is divided into 1
None 2 Organic 3 referral. The traffic sources are further subdivided by the combination of sources and media. (Such as paid search and custom activities)

Source classification sources: indicates the source of traffic.

1 direct traffic: indicates that visitors directly enter the website URL or access the website from the favorites folder. In the report (direct.

2. Referral websites: All websites with traffic. The URL of the referral website is displayed in the report.

3. Search Engine: the visitor clicks the search result of the search engine to access the website. The name of the search engine is displayed in the report.

Media classification mediums: indicates the traffic attribute.

1 none: indicates that the traffic comes from an undefined media.

2 Organic: indicates that the traffic comes from the natural search results. (Free)

3 Referral: The traffic comes from the referral link of other websites.

Generally, you can view the source report separately to get a general idea of the source distribution of website traffic. However, if you want to view more precise traffic sources, you need to display the source and media combinations in the future. For example, the search engine's natural search results and paid search results. And more custom sources and media.

Direct traffic is always the medium (none), and the traffic caused by natural search rankings on the website is marked as organic. Referral indicates the traffic generated by the referral website. Looking at the above traffic sources, we will find that there are two Google and two Baidu, and the following media is different. "Organic" indicates "Search Engine traffic" and "referral" indicates "Referral Traffic. For example, Google's hot rankings and Baidu's posts.

Here we can clearly see that there are five Baidu traffic sources in the report:

The first baidu_ad/CPC is the traffic generated by paid search results.

The second Baidu/organic is the traffic caused by the natural results of the website's search results on Baidu.

The third, fourth, and fifth are other Baidu products, such as post bars, pictures, and snapshots.

The first baidu_ad/CPC is not the default source and media classification in the Google report.

In Google's report, only auto-tagged adwords ad traffic is marked with CPC, while other search engines and promotions need to be manually marked.

The specific method is to add a flag after the link of the traffic source. For example, the first Baidu paid search result (bidding ranking) must be marked with utm_source = baidu_ad and utm_medium = CPC after the URL,

Otherwise, we will not be able to differentiate the traffic for natural search and paid search in the report.

In addition to what the search engine thinks, you can also tag any link to the activity you want to track. For example, the following is the report content that you can see after marking email promotions and e-magazines on the website.

The email promotion traffic comes from two groups of users. The website's e-Magazine traffic sources are segmented by location, and the obtained traffic sources are more accurate than those of emails.

Read more: http://bluewhale.cc/2010-01-31/google-analytics-sources-mediums.html#ixzz2E9q0E4TM