Traffic is the result and object of website operation.

Traffic is not only the result of website operation, but also the object of website operation.
The acquisition, derivation, filtering, retention, and conversion of traffic are the key to website operation. The productivity of each link needs to be monitored, and targeted optimization is carried out repeatedly based on the purpose of each link.
1. Traffic acquisition-native traffic and derived traffic
Website operators must plan the basic native traffic based on their own resources and desires, and plan the conditions and paths for generating derived traffic in advance. If native traffic and derived traffic are not planned in advance, the plan may be considered inadequate.
3. Traffic filtering-conscious and unconscious, ubiquitous filtering
1. Significance of traffic filtering
The website's traffic source, interface organization, information structure, and service depth are everywhere. Visitors are consciously or unconsciously filtered to form a visitor structure dynamically. The influence of visitor structure on website development is self-evident.
Visitor filtering not only affects the visitor structure, but also the service resources of the website. If the traffic to the website is a high-value traffic that meets the business objectives, the website can provide better services and marketing at a higher cost, instead of wasting resources on low-value visitors.
On the one hand, websites should clearly understand and review the perspectives in which they consciously or unconsciously filter visitors and determine the long-term impact. On the other hand, they should actively adjust visitor filtering based on their business objectives.
2. Filter data from the source
Visitors from search engine bidding ads or SEO are filtered by keywords. In particular, it is worth noting that the long tail effect of related keywords or short sentences. When a website has a large number of highly related content, it may be unintentional to obtain scattered related keywords or short sentence retrieval traffic, not only may the value be higher than the popular keywords with broad connotations, but the total value is not small. Therefore, it is very important to accumulate and update theme-related content.
Soft text can bring high-quality visitors, and because of the reprint, it can achieve good brand effect and traffic effect. I believe that soft text is one of the best sources of traffic. It is better to use the same money to write soft text and send the article to the dark.
Plug-in advertisements are very rogue, but technically they can achieve good filtering. They can pop up based on the target website opened by visitors or the keywords retrieved. This is a good choice for paying ads.
Derived traffic, that is, the traffic that visitors bring through word of mouth, is a high-value traffic. The pattern and technique for creating derived traffic is a field that lacks detailed research in the past and deserves further exploration. If you are interested in discussing it together, contact the author.
Monthly subscription advertisements, Alliance advertisements, links, and emails are used to filter traffic by text expressions. If the advertisement content is too broad or biased, it will bring about a large amount of non-value traffic, which must be continuously adjusted through testing.
3. Filter through the interface atmosphere
The interface form, like the hotel and the layout environment, filters out visitors by recognizing "this is the right place for me" through visitors. Beautiful or crude, concise or fancy, easy to use or complex, lively, or peaceful. It is not only the pursuit of direction, but depends on the level and psychology of the target customer. It is not always right to guess how the customer needs it. It is even more risky to give it to the artist and the personal aesthetic of the planning. The ideal practice is to test, for example, to set multiple sets of interfaces, test multiple virtual websites.