Traffic is the root family of websites. How can we increase website traffic? Translation of a foreign webmaster's Experience article from: Zhang hongbiao website)

Source: http://www.zhanghongbiao.com/

Author: Zhang hongbiao translated the article for him.

This problem may be considered by tens of millions of webmasters in the world at the same time. I don't want to answer this question directly, because my personal blog is neither a textbook nor a 100,000 blog. I want to translate this article. Today I am reading an article on the digitalpoint Forum, which is a foreign webmaster's mental journey. Although the story is long, it is helpful to read it.

How does my website traffic increase from 37 visitors a month to 14,657 independent visitors a month?

On this forum, I basically dive and learn, but I don't speak very much about my experiences. So today I want to write some of my knowledge about how to increase traffic. My Website: gameproducer.net is a website related to everyday game products. I want to learn about game production, market analysis, investment operations, and other things while doing this website. This post contains 1200 words, so I hope to provide you with some useful things.

I think one of the most effective ways to increase traffic isSet Goals. I still remember the days when my website was just built and faced with few visits every day. I remember watching the number 37 and silently telling myself, "This is obviously not enough, I want to make my website generate huge traffic." At that time, 10000 of the independent access volume per month was just a utopia for me. I think there are tens of millions of websites in the world. Why is someone visiting my small website? However, I decided to forget the "why" problem and stick to my goal "the monthly independent access volume exceeds 10 thousand ". I think this is the first lesson. No matter where you want to go, unless you know where you want to go, you will never be able to reach your destination. Don't say, "Can I get it ?" Or "How can I get there ?" You just need to decide where you want to go first, and then you will find a way to get there.

After several months of website construction, I had doubts about how to count traffic. I tried different traffic statistics systems, but I found that all the software gave me different data. Later, I decided to stick to Google Analytics because in contrast, it provides more detailed data than awstat or other software. I want to confirm that no matter how traffic is measured, my goal must be fulfilled, and Google Analytics is very satisfied.

I often browse and learn some websites, such as problogger.net. I see a suggestion that appears in different places:Update your website every day.. This suggestion makes me feel that I can do it (because I usually like writing something). I think the word "everyday" will make my website different: because some game websites update several times a week or even several times a month. Some people suggest updating the website several times a day, but I decided to update an article every day. So far, I feel it is acceptable. I don't think it makes sense to update articles every day if you don't like writing. You need to do what you like. Otherwise, people will see that you are doing the show or you are not really fond of doing it. In any case, I think maintaining the freshness of the website-updating every day-is the most important factor in increasing traffic.

Focus on(Unique) content and provide valuable things.This is very important. If you have nothing to say, do not mention it. But make sure that what your website provides is valuable to users. I am most interested in practical skills and experience, so I mainly provide these things. Many people may have some small and useful experiences, such as "using the Forum account signature", but not all people are very old. You need to learn this experience from some places. My decision is that I have always been committed to creating some articles on game techniques (because game developers need to understand the market, it is also a matter of course to write some articles on the market ). Most of my articles are created based on my own experience and are unique. Of course, I also reference some articles or paragraphs from other blogs, but I will try my best to add some of my views and opinions to the articles together. For example, a person (from another website, not from my website) writes a article about "10 important things ". I also raised this point on my website, but I did not simply reference it. Instead, I listed the URL of the article and wrote several main titles of the article, then I elaborated some comments on my views. For example, if he says "article 3, a product of Company X is very spam .... And so on, "I will write," Article 3. This person thinks that Company X's products are very junk. I think if we mention a product, this company will be totally defeated, however, on the other two products N and M, their performance is obvious, "such a comment. In this way, I can provide my own unique points of view and write my own points of view, rather than being quoted by an idiot as follows: ". Providing valuable content with unique opinions is very helpful for website creation.

Profitable data:Regardless of the profession, you will always find that the most relevant thing is "How much money can be earned ". If you write a blog, someone will ask "How much can you earn by writing a blog ?"; If you care about celebrities or sports stars, someone will ask you, "How much do they make ?" People always want to know what the salaries are for different jobs. I understand this very well, because I asked myself the same question many years ago. I later decided to publish the profit data of all the games on my website. Now it turns out that I am doing this right: a game company that provides its own profit data has brought about a new volume of revenue, its Product traffic increased significantly (and more people bought these games, so the companies that published the data earned money ), my website also saw an increase in access volume due to the release of the data because the viewers got what they wanted: I replied to them, "How much profit can a game bring?" . No matter what website you have (whether it's about blogging, original articles, or shoes ), there will always be people who care about how much money your website can earn by blogging, Posting original articles, selling shoes online, or anything else. I know that publishing these data can help people bring up my website when talking or discussing the data.

Interview:This is another shortcut to access traffic. I have interviewed some well-known game companies (and I am doing more ). This is more attractive than "common articles", so many websites have reposted or linked my website content. Large websites also prefer to focus on things with interview content. Suppose your website is about the market. Can you allow some market experts to accept your interview? I believe that if you can briefly explain what your website is, how high your website traffic is, and how well your interview content affects third parties, there will always be people willing to accept your interview. You can also provide some real things for interviewees (such as monthly links, banner ads, or cash payments for buddies who can interview some big figures ). I have never done links, advertisements, or even cash payments, because I know that someone will be very happy to accept your interview. Although some people reject my interview, I often accept interviews from friends from the marketing departments of some gaming companies. When you can successfully interview a senior manager of a large company, it will be easier to interview later (you can mention "I interviewed CEO of Company X last time, for more information, click here... ") -- This is like a letter of recommendation.

PassThe URL of the article submitted to some sites, posting on the Forum, and publishing through newspapersTo promote your site. If no one knows your website, it is useless to write more articles. I submitted some of my good articles (such as interviews and the latest revenue data) to some large game websites, which brought me considerable access traffic. I have also posted posts on many game forums or published articles in newspapers. These efforts can bring traffic to me, and they can be done without spending money. It only takes some time to prepare, but when the traffic comes, you will find that the time you spent is worth some money.

Here are some other tips and experiences. I thinkIt is best not to make the website advertisement fly all over the skyBecause this will lead to resistance from visitors. Some people will "selfish" and think like this: "Since you put so many advertisements on your website, you will certainly make a lot of money, but I just don't tell anyone about your website, what do you do..." Another helpful experience is that I set up a company. In fact, the company was founded only to make your website or your name look more formal, because many people have totally different opinions on "the chairman of a company" and "a website guy.

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Finally, I would like to summarize the two most important points of success:Provide valuable things, AndSet your own goals. Unique content, such as income data, interviews, original articles of your own, content posted on other forums or newspapers, will be of great help to your website.

(After Full Text Translation)