Tribune launches "web surfing" TV news program

Web page Production WEBJX article introduction: Tencent Science and Technology (Kathy) Beijing time August 12 News, according to foreign media reports, Tribune Company plans to imitate the Web browsing experience on television, the traditional TV news programs bring impact. The new form of news shows no anchors, almost no live reporters, and only shows some pre-recorded stories, video clips and images. In addition to the lack of interactivity, this

Tencent Science and Technology (Kathy) Beijing time August 12 News, according to foreign media reports, Tribune Company plans to imitate the Web browsing experience on television, the traditional TV news programs bring impact. The new form of news shows no anchors, almost no live reporters, and only shows some pre-recorded stories, video clips and images.

In addition to the lack of interactivity, this approach is similar to watching news and information on the web, but interactivity is the core element of watching news and information online.

The Newsfix television news agency will rely largely on "an irreverent, sometimes even shrill, tone to describe the details of a news report." "In addition to the conversational explanations of the sharp teeth, Newsfix will also use the soundtrack, images and sound effects to render the news reports."

Tribune, who filed for bankruptcy protection in 2008, said the new form was meant to restructure television news programs rather than save money. New forms of news programs have spawned an awkward, preditor, "pre-editorial" position, the details of its work will describe Newsfix as "groundbreaking morning news/infotainment, completely different from any attempt by local television stations", claiming that "we are shouldering the brunt of the television revolution, The new Tribune Company will lead the change. ”

Newsfix's show will debut in Houston's local television station in October, and Kiah's ratings have been depressed, according to Variety, the industry's publication.

Industry insiders have expressed their views on this:

We fully support the reorganization of television news programs, but is the way to restructure the network? It's hard to imagine reading news online without hyperlinks, emails, Facebook and Digg. A recent study by the Pew Research Center (Pew) shows that 75% of people watching news online are getting news via email and social media sites.

Newsfix has a department responsible for managing user-generated video, but it may not be able to attract people who are familiar with the web. These viewers are accustomed to (or at least able to) comment on news stories, and comments are made only on the Internet, which makes it a pleasure to watch news online.

And the purpose of creating this new form seems to be to attract attention, which is probably one of the worst features of Newsfix. "It's a bunch of images and noises," said a former producer of Kiah in a blog about Tribune's plan.

There are two more points to consider: one is that the ratings of local television programs are falling, and the younger viewers say they prefer television news programs with anchors.