Tsinghua University Press "APP store wins art: Apple-developed secret money"

As a self-styled lame mobile development programmer, received this CSDN official "Tsinghua University Press book Review Collection" invitation, action slow step, did not rob the "mobile Cloud application Development Classic" (Pure Technology Oh) A book, back and beg the next grab the "app Store to win the art: Apple developed a money-making secret, do not know if it will say in the Apple App Store how to brush the list (saving the secret), hehe

the cover of the book

about the author What kind of person, write what kind of book. The author of the book created a game design and consulting firm, a business man, a developer, a consultant, a manager of game design, social media and user experience, a leader in the development and promotion of many games, a product manager.

about The title "The Art of the App store:the business of Apple development", perhaps the Chinese title of the Apple Store win art: The Apple developed commercial guide is more appropriate.

This book is a business book, a comprehensive bussiness handbook, guideline.
There is no such thing as a secret of making money, a little secret, or top Securite, as the Chinese title implies. The book is more of a comprehensive business guide, from the goal of mobile application products, planning, development, marketing to maintenance of a one-stop business guide.
There is a share of product planning and management, data collection and analysis, experience and lessons learned, and no line of object C code.

Catalogue (excerpt from the watercress, thank you) Chapter 1th the APP store Brief History
2nd. Set goals, costs and expectations
The 3rd chapter of APP Store market research
4th. Understand your customers
The 5th chapter of the planning and development of the various stages
6th. Application development guidelines and expectations
7th Chapter Authoring Free and free value added applications
8th. Create paid and advanced apps
9th. How to learn Apple Company
The 10th chapter on the social networking bandwagon
11th chapter feedback, Maintenance and expansion

suggested readers crowd

It is highly recommended to all the friends who do mobile mobile application development.

If you are not familiar with the mobile industry, to invest in this strange industry to dig a bucket of gold, then this book provides detailed background information and advice, so that you have a comprehensive understanding of mobile app Store and business model, how to make money in this sunrise industries. If you are a product manager, you can learn how to specifically plan and design a product, how to master resources and progress, where there are dangerous pitfalls, how to use social networks and user incentives to promote products. If you are a programmer, then you can learn from your product manager and even your company leaders why and how to do mobile application of this business. The book will improve your horizons and allow you to look at your current mobile application development and operations from a higher level, laying the groundwork for your future development (top-notch programmers, transfer to product managers, department managers). Whether you're doing app development in the Apple App Store or doing BlackBerry World app development, this book is not limited to the App Store for more than 90% of the content, and that 10% can also be a stone that can be used to attack jade, BlackBerry, The Android, Windows phone developer Camp students come to study together.

Added: paper quality
The book is strong and has a feel, it seems that business in addition to pay more than technical, read the paper is also better.

Print Quality The book printing font size, clear handwriting, the content of each page full, illustrated, rare is the original retained the English version of a large number of color illustrations/screenshots, part of the chart did the Chinese Processing (translation and editorial comrades hard).

Programmer's Reading This book is A5 (32k) 210mmx148mm size, medium size, much smaller than large-scale software development books, do not occupy a place. Each chapter of the book is independent of each other, so it fits well in the backpack, or on the desk, so that I can open the flower for 10 minutes at any time to read a picture, which is beneficial.
The touch of the BlackBerry mobile platform Developer has cited many of the IOS Human Interface guidelines and Apple App Store Review Guidelines Two guides in the book, As a BlackBerry application developer, it is entirely possible to develop a rich BlackBerry application in accordance with the UI guidelines for BlackBerry 10来, drawing on the idea.