[Turn] How to do banner gravitropism

Write it in front.

Some people think to do a banner put 2 pictures, a few words, a little technical content, like other portals banner is basically the editors themselves do. I think it is wrong to say so, in fact, a banner can study things or a lot of, and do a banner is not difficult, rare is in a short period of time to do a brilliant banner. Portal of the topic is generally edited sets of templates, more important topics, banner part of the designer to complete, a banner quality up, the quality of the whole project came up, so this part of the designer to do is also pay attention to the performance of quality, this is undoubtedly. But banner, after all, than large projects, from the design cost is impossible to give too much time to the designer, so, the designer sometimes is based on experience accumulation, hands occasionally, the quality is also good when bad, more afraid of is when no experience no clue no mood, nothing in the chest, do not know how to start, so the more urgent and disorderly, The more chaotic the more urgent, the final rush, this state of estimation also can not out of good things. In the context of the elimination of technical means, how to pass some experience to think, let banner reach Gravitropism effect, is also I want to say, personal experience, for everyone reference.

a reflection on thematic positioning• Channel targeting with demand side

Because the content is different, the various channels of the portal have different styles, so designers should also take into account such as sports channel, the international and high-end of the financial channel.

Figure 1/woman channel positioning is the knowledge, so this banner design style is also very appropriate. /banner sponsors Xia Xiaomon Figure 2/History Channel of the topic, make a heavy vicissitudes of history is very relevant to the sense. /banner Sponsorship 10

• Take into account the positioning of this topic

The positioning of the topic sometimes and channel positioning occasionally conflict, such as women's channel has always been the understanding of the rational style, sometimes come to some cute little woman, sometimes do warm and romantic, in this style conflict, we still focus on the positioning of the topic, of course, try to do not deviate from the channel style too far.

Figure 3/Women's channel under a nostalgic theme, so the picture made some nostalgic feeling. /banner sponsored by Xuan

Figure 4/digital channel One and a mobile phone sponsor's activities, so banner also show a certain sense of business

Two clear words dominate the banner

From the composition, a banner divided into 2 parts, one for the text, two for the auxiliary diagram. Although the auxiliary diagram occupies most of the area, but not the description of the text, it is difficult to let users know what this banner to explain. To read a person's emotions, just read the five senses. In a banner, the title text plays the same function, so the individual feel that the text is the protagonist of the whole banner. Therefore, the text processing, appears particularly important, in the word processing has a few tips, share with you.

Figure 5/banner The theme of the text, is the absolute protagonist. /banner sponsors accomplishment China

• Distinguish between the main and sub-standard, from the primary and secondary, the main standard, font to big color to be eye-catching. The secondary standard plays the role of supporting the main subject from both content and form. A good banner title word processing is more full, relatively concentrated.Figure 6/The main title of the word is more ingenious, the text concentration, primary and secondary obvious, and the text and auxiliary patterns echo each other, a sense of unity is very good. /banner sponsors accomplishment China• If the main label is too long, the demand side is not willing to delete the text of the case, the main key keywords in the weight, highlighting the main information, weakening ' ', ' and ', ' and ' The Year ', ' th ', this information is not small words.

Figure 7/Long title, if the ' Collect all kinds of Dragon Boat Festival customs ' line, it will appear to have no primary and secondary, but also very attractive. I put forward the most important message of ' Dragon Boat Festival ', which makes it easy for users to get into the environment and then let them continue to learn more about it. Here also to say a little trick, I here ' collect all kinds ', ' Dragon Boat Festival ', ' custom ' these three words although respectively used 3 kinds of font, but still can read out ' Collect all kinds of dragon-boat Festival Custom ' This is a broken words, because the same red played a big role.• If the demand side of the overall text is too short, the screen space, you can add some auxiliary information to enrich the picture. such as adding English, domain name, channel name and so on.

Figure 8/This banner add some English to enrich the picture, so that the picture is full of richness and full of vitality. /banner Sponsorship LV

three constructs the auxiliary vision

A banner the most important is the title, but the auxiliary vision plays the role of the title text, but this is also the most difficult of a live, the designer's personal style and the ability to change the performance here can be dripping. The relationship between text and visual aids, I have listed here 3 common collocation methods, these ways with different effects, resulting in different feelings.

Common collocation of 3 types of text and assistive vision:

1, text + background Foil two-paragraph style. Features prominent text, visual concentration of text, report sense of strong.

Figure 9/banner Sponsorship Beard

Figure 10

2, the text + the main body two paragraph type, the text pattern complements each other, plays the text to say the pattern to help understand the effect. This kind of banner is suitable for introduction class or Product class.

Figure 11/banner Sponsorship accomplishment ChinaFigure 123, the main body + background + text Three paragraph style, the characteristics of actual situation combined, primary and secondary relationship is obvious, but also the best effect, with the most extensive form.

Figure 13Figure 14Figure 15/banner Sponsorship accomplishment China

Four, creativity on the theme of artistic expression1, serious topics can also make new feelings

When doing news reports, encounter serious topics, the general designer, will be more formal, dare not want to do visual innovation. So with this topic, the screen effect will generally be more modelling, the information is weak, the lack of appeal. At this time, if the designer dares to emancipate the mind, to move the brain to do some innovation, in fact, serious topic to do a new feeling, can achieve unexpected results.

Figure 16/Topic text buried in the torrent, let it have a sense of integration. Torrent, lightning, dark sky, flooded the city, the scene of a strong sense of disaster, the corner of the armed police officers and soldiers to flood, so that the overall disaster revealed hope, mournful. Sometimes designers should not only have the ability to control the screen, the theme of the grasp of the subject, but also as a designer should have the quality.Figure 17/Because it is to do the summer high temperature of the topic, so in the processing of the color of the screen when I do a relatively weak contrast, like the sun under the feeling of seeing things.Figure 18/This is a special topic in the Spring Festival, I used a lot of oblique composition in the processing of the picture, because the oblique thing of the composition of the time to express that uneasy feeling is more appropriate. Crowded crowd, cloudy sky, uneasy with hope, when a small train ticket can be reflected when the dawn of home, I think, perhaps this is a lot of people for the Spring festival feeling it. Looking back at other portals of the topic, Guangyan incomparable, a sense of the superiority of socialism, I do not know who is right or wrong, and then think, I have lost.2, easy topic can make sense of humor

Sometimes there are some easy-to-feel entertainment topics that designers will be able to release even more when doing these projects.

Figure 19/This topic banner, it is easy and humorous. The editor said his channel group, the whole channel of people laughed over.Figure 203, the work can also be a little bit emotional

Sometimes some small ideas can make banner a lot more.

Figure 21/Rock is not an instrument, or a text/banner sponsorship 竆Figure 22/Snow is not just the car, or the textIn the back.

Sometimes I think to do a banner, such as to do a text, the text can be a novel, can be poetry, can also be prose, various forms, can use metaphor, can also personification, also can parallelism, the technique is also diverse. Do a banner, sometimes need to carve, sometimes the point to stop, sometimes to put, sometimes to collect, sometimes like Su Dongpo like unstoppable, lifting the chief song, sometimes like Liu Yong like to explain, touch the heart. You can use different forms and techniques to express, but the same place, Gravitropism, revealing the main thrust. This article mainly from the positioning, text, auxiliary and artistic expression of my gravitropism to do a few ideas banner, so that everyone can from my understanding of the banner have a new view, of course, the level of limited, insufficient, welcome correction.

[Turn] How to do banner gravitropism