"Turn" in addition to e-commerce, why the current "internet +" has not been able to produce a chemical reaction with the apparel industry?

Why is the food and housing industry in the change of the world, why only the clothing has not any movement?

In fact, I have been thinking about this problem, in the clothing industry and the internet industry for more than 10 years, always think that the apparel industry must be innovative, otherwise the entire ecological chain is very difficult to make money. Personally, the clothing industry has caused such a situation, there are probably the following reasons. (For more details, see Titanium Media article "Red Collar Agent: Data and personalization of apparel manufacturing")

1, the natural properties of the product caused by

As we all know, clothing (especially women's wear) is non-standard products, product iteration update fast, the popular elements of irregular can be followed, every year popular fabric printing style is not the same, every single season of merchandise is difficult to repeat, so the industrial chain of goods too long natural properties decided the clothing industry difficult to make some fast track approach projects.

The development of e-commerce, indeed to the apparel industry has brought some opportunities, in fact, only to solve some of the information symmetry problem, the previous coverage from a region to expand to the Internet, to solve the choice of less time less of this part of the purchase demand. But with the full explosion of e-commerce, the vast number of goods are displayed in the network, the product is good and bad, the choice has become a cost of physical and mental life, so the net shopping clothing has reached the ceiling downward trend, from the relevant index can be seen, the same period growth rate has been negative.

E-commerce can only sink the three or four-line city to rural township development, to find a wave of new users, one or two-line users have begun to abandon some e-commerce platform including vertical clothing website, this is why the business of offline shops in recent years began to warm up the reason. The user attribute experience of apparel e-commerce industry this has no way to get a fundamental solution, the apparel e-business industry looks very good, but the user experience and after-sales problems will be more and more, this is a restriction on the development of clothing e-commerce is the most important issue. so the product of this property of clothing is difficult to solve the problem of industry subversion or industry upgrading by one internet alone.

2, the industry division of Labor caused by

A complete supply chain of apparel products is very long, from the beginning of the fabric to fabrics will experience a variety of textile, printing and dyeing process, and many other processes, not to mention clothing, a garment at least to include raw materials, clothing design, production and other major links. Clothing industry All links are a time-consuming and error-prone physical activity, it is difficult to get up quickly, if not error, shipping period can also ensure that, once the error, it is difficult to guarantee the delivery period, so early to do foreign trade factory, the delivery is very long, management and good clothing enterprises are difficult to avoid the occurrence of things.

All the work is done manually, the key is that all practitioners 85% are low-level workers, especially in recent years, labor shortage, the quality of workers has been significantly reduced. So the owner of the apparel production industry to complete the production of the thing is already a very good thing, so do not hope they have any other ideas.

Clothing design company is the clothing industry most of the feelings of a part of the people, but in real life, design can not be eaten, ultimately, the design of the draft into a product, and back to the production process, but also to find ways to sell products, so they have become the most bitter force of a group of people. when people who are closest to the product have no idea, it is difficult for others to help them change the pattern.

3. High Innovation requirements

Because the clothing industry is not like other food and live line, do not know so much of the industry knowledge can go to play subversion, like the catering industry can be hungry to call fast food, or through the app to order a chef, travel now choose more, can Uber and drip fast and a variety of car, etc. There's more. Short-term rental long-term rent abroad to rent a variety of all have, but these are all there is a common place is to put some of the former idle resource organization to make a market change innovation, to solve the existing market demand. But for the apparel industry, this is too difficult.

You can find some good craftsmen, but people do not necessarily understand the design of clothing, you can find some good designers, but may not be produced by people, it is possible that you get the design and find a good worker, but the surface materials are not homogeneous, you still can not solve. So this is where the apparel industry and other food and living innovations change.

"Turn" in addition to e-commerce, why the current "internet +" has not been able to produce a chemical reaction with the apparel industry?