(turn) information--10 of Securities industry

Hi, long time no chat with you. The stock market has recently been more thoughtful, until the recent market declines to let themselves understand that individuals into the stock market can only be regarded as financial management, and do not expect to make a lot of money (this idea will kill the dead:)).
Well, today is a brief talk about something internationalized. (There may be a number of articles in this area later.) ）

Before we get to the point, let's start by talking about something that seems irrelevant and refreshing.
The 2008 Republican presidential candidate, Mayor Giuliani, is a strongman. He served as mayor of New York for a long time. The mayor of New York, who built a strong police force to eliminate the homeless, was condemned by human rights groups but welcomed by the majority of the citizens. In particular, the handling of 911 events during the term is crisp and has won great international exposure. Based on legal restrictions, the 2003-year term expires, handing over the position to a party comrade. This man is called Bloomberg (Bloomberg).
The name of the man immediately reminds me of the powerful influence of the Bloomgerg system that I saw and felt in the office of Credit Suisse First Boston (an American securities firm), could this Bloomberg be the Bloomberg?
At that time, I wanted to check the New York Mayor Bloomberg's resume, fruitless. Until six months later, the desired information was found. Confirmed my doubts. Indeed, two Bloomberg refers to the same person. That financial information billionaire has become the chief executive of the World Financial Center! Feel particularly dramatic.
It may not seem so dramatic, but if you know the reputation, status, and kind of a kind of a breathtaking emperor superstar that the Bloomberg system has in the investment banking industry, you can understand my mood.

Let's talk about the Bloomberg company and the Bloomberg system.
Let's talk about something intuitive. Bloomberg's flagship product is a single PC (the name of the company: Financial Information terminal). A hp (HP in the securities industry has a strong influence, like IBM in the banking sector) thin PC, connected with two 17-inch LCD screen (foreigners like a host to drag two displays, a special graphics card connected with a very thick display adapter, and then divided into two shares of two ordinary LCD display, It's very fashionable, oh. ), the display is a character interface program (the foreigner is so, obviously run under the Windows system of the Internet program, it is like to do like the 70 's host terminal a look. Hehe, like our online software, also like to make DOS programs. In this program, you can tap the stock code (for example, Baosteel 600019.SH) to get the stock's real-time quotes.
Real-time quotes? Right, the main function of the Bloomberg terminal is to be able to see the real-time stock market (see the real-time market of almost all the global stock market), which is the core competitiveness of its development. (You have to say again, the real-time market to be so expensive terminal to get it?) Online free quotes software is much more. Hehe, that's why Americans always say we don't value intellectual property. This is something. Bloomberg can also see the financial information of this stock, can be downloaded, you can compare the market trend chart of similar stocks, you can send mail to other Bloomberg users, you can buy and sell stocks through the fix agreement.
Such a PC's monthly rent is $1750 (you have not heard the wrong, nearly 200,000 yuan per year), if installed more than 5 units, can be discounted to $1450 per month. "The more expensive things are the better", so the domestic securities companies in the institute are fashionable to install them. A department installed one, placed in the aisle, who want to use on their own, the most used is those who have just graduated from finance university students, in their eyes it is like 3 years ago, the ipod is a chasing electronic star. But most of the cases, it is only a symbol of internationalization of a device.
The terminal, which is said to be placed on the table of almost all Western stock market traders (viewing stock quotes), has a total of nearly 500,000 units worldwide, bringing the company an annual revenue of about $8 billion.

Let's take a closer look at this aristocratic company's background, traits, and the places that bring us inspiration:
Bloomberg is the current mayor of New York, Mr. Bloomberg, about 15 years ago (short enough!). ) was created, at that time, Bloomberg was a director of the Morganstanley Research Department, responsible for building a web-based IT support system for the stock market and financial information of listed companies. He was a visionary, and then went it alone, commercializing the project and rapidly rising with the internet's popularity. It can be said that the Internet-based open network architecture makes the Bloomberg system at once more than once the financial information overlord Reuter (Reuters, sorry English is not allowed to remember).
Bloomberg initially did not position itself as an IT company (and China's market software vendors initially confined themselves to IT companies), which emphasized the intellectual property and value of information, it spent heavily on dozens of exchanges to buy real-time market access rights, And each set of terminals will be divided into the market information usage fee to the various exchanges (including our Shanghai exchange. The real-time quotes of the exchange are to be charged! If we do not come from the SSE, I am afraid we will not have a free market to see Lo. For an estimated 3 years, all securities companies ' online Quotes system will only be used by customers who open an account with the securities company. ）。 And Bloomberg is extremely focused on the collection of independent financial information, we can notice in various occasions, "Bloomberg News" reporter figure, also can see a lot of financial news from the Bloomberg financial agency, this "Bloomberg" is Bloomberg.
Bloomberg is an information trader who spends wholesale buying information and sells it to the home, and Bloomberg is an information maker whose financial reporters have the highest industry pay and the most aggressive interview power.
Bloomberg's global rival is Reuters finance, but the latter is too senile to quickly swing under the Internet wave. Reuters does not have a powerful client software such as Bloomberg, which only provides a financial data interface, like the supply of semi-finished raw materials, the Securities Company's IT department must be re-processed and used by business people.
The Bloomberg network is made up of dedicated PCs scattered on the desktops of hundreds of thousands of securities professionals, all of which are running on the Internet to the Bloomberg headquarters in New York, USA, hundreds of thousands of users who are the most valuable "dating networks "or" forum community ", they can exchange stock trading information (in particular, in the Western own market, not all transactions are to be brokered by the exchange, can completely through the network of their own exchange of trading intentions, self-trading.) ), or a view of the stock market situation.
The current Bloomberg business model is unique.

Well, let's stop and talk about some of my feelings:
1. The success of Bloomberg is the perfect combination of internet and intellectual property; we are not short of internet technology, we lack the protection of intellectual property. See how we trample on the real-time intellectual property of Shanghai and Shenzhen exchanges.
2, the domestic market software vendors (such as Qianlong) often regard themselves as it companies, they are satisfied with only the conversion of the information format, rather than the sale of information itself. and information companies (such as Hong Kong and Macao Information) regard themselves as cheap access to information and cheap communicators, only from public access to public financial information, after a simple clean-up to sell securities at a low price, almost nothing to inject their own things. The better market competitor among the information traffickers, but million is more like Reuters finance, only for the wholesale of financial information, and not like Bloomberg put the final real-time market client in front of the end users.
3. The retail of Chinese stock market participants is doomed to a high-end market system such as Bloomberg cannot be popularized. But the increase of institutional investors brings great opportunities to this kind of products, you think, if I operate hundreds of millions of of the funds, a year to make tens of millions of profits, I will not be too concerned about the tools I use for thousands of yuan a year or hundreds of thousands of yuan, I value is the authority of information, accuracy, value-added and services.

Finally, hopefully, with the maturity of China's stock market institutions, the market system should not be seized by the Bloomberg, but with our own similar Bloomberg company appeared.
And a Chinese billionaire who sells financial information to be mayor of Shanghai.

(turn) information--10 of Securities industry