Xingdong, President of the blog, said the company plans to separate the media business from the community business, "because the two pieces of business are very awkward to integrate." After the split, the blog network of Community business will be the main community and friends, positioning in white-collar and other mainstream people. Media business still maintains media characteristics. To this end, the blog network will lay off about 10%.
It is worth mentioning that China's first blog content to create a Web site blog, its profit model has been restricted. It is said that the blog network in the past 1.5 time mainly rely on the mobile blog with Nokia and Hebei Netcom projects such as access to limited income. After the split of the blog, its input to the content of the blog or will gradually reduce. In this respect, Xingdong said, blog network in the past 6 years has established a very good brand, will not weaken the momentum of development.