Two latest trends in the development of E-commerce in China

Electronic commerce

E-Commerce division is in a difficult time as an employee I also in deep thinking: for the internet e-commerce, the usual argument is early in the throwing money, late to earn money. In China, the time has come. Why do you say that? We know that China's e-commerce development there are three major bottlenecks, namely, online payment, security and distribution system. For distribution system, the existing distribution network of basic molding, such as drinking water distribution network, Express network. Regional or national networking, mutual alliances and subsequent involvement in E-commerce are expected to be resolved within a short period of time. While online payments and security are relatively difficult, local government support and the participation of banks, software application development companies will also make this problem resolved sooner or later. Once all three problems are solved and the environment for E-commerce is better, the time is too late for small companies and individuals. This is a bit like the taste of stock speculation, the best time for retail positions is not before the rebound, or before the dealer positions. At present, China's E-commerce two directions worthy of our attention and exploration, that is, the buyer's site and professional database

Buyer's market and seller's markets of electronic commerce

The current situation of e-commerce the most basic feature of the network group is the young people with good education and the other category of the whole traditional market consumer group, which is a special kind of consumer group. Therefore, the demand of the network is different from the whole society's consumption demand, there are significant differences. In addition, the environment of E-commerce and the network technology to adapt to it is still to be perfected. The reality of the network business follows the existing traditional business model, that is, the whole market-oriented, production of demand, there is a market for goods, with the help of traditional media and online advertising, to obtain supply and demand dialogue, and through the Internet network to complete business activities.

The main features of the

are: first, before the dialogue between the two sides, the existing network business still follows the old business operation mode. Second, the network technology to help the completion of commodity delivery, but still in the overall operation of the secondary position, only play a promotional role. At present, the development of E-commerce relies heavily on the growth of network groups. Only when the number of network groups and the characteristics of consumption behavior approach the existing social group consumer market, network E-commerce can become the dominant social business activities. Therefore, the current network E-commerce is still the beginning of the gestation stage, there is a process of development and improvement. There are inherent defects in the existing network e-commerce mode, which are shown in the following three aspects: in the product research and development stage, the main body of the market investigation is the whole society's consumer group rather than the net consuming main body, the two consumer groups have significant difference both in the consumption behavior and the group quantity. The development of e-commerce depends entirely on the growth of the network group. The most fundamental characteristic of e-commerce is that the existing information and communication technology can make people and people, people and business interaction activities become a reality. E-commerce can completely for individual consumption behavior "tailor-made", the problem is that individual demand is not a market, the market is the integration of social individual needs. So, e-commerce can help the old business model, while the old business model kills the essence of E-commerce. Now the market is the buyer-led market. In the network, the world's sellers may face a limited network consumer groups, and traditional business activities in the relative balance between the buyers and sellers, the network market is inverted to the buyer's market, which is very unfavorable to the development of E-commerce. In order to overcome the major defects in the existing electronic commerce and give full play to the intrinsic essence of e-commerce, the author puts forward the electronic commerce mode for the merchants who have carried out and will be engaged in e-commerce (similar to the realistic talent recruitment) e-business model: Set up network consumption individual needs and corporate groups Combined with the demand of non-network consuming individuals and corporate groups through traditional communication methods, the virtual buyer market is established online. The characteristics of the
are: buyer's market rather than seller's market, facilitate the success of business delivery, the first is to buy the request, and then the answer is to sell, rather than the traditional sale of the request, buy the answer; Highlight personalized consumption; the non-network group is also integrated into the whole network group, to the greatest extent to the buyer status in the traditional commercial market. In addition, as an improvement of the existing e-business model, the hypermarket mode/special mode (similar to the actual seasonal trade fairs/Computer city) is a reasonable model of the seller's market.

Future e-commerce future e-commerce model is the buyer's market-oriented, demand-centric, bidding as a means, relying on the Internet and fast logistics layout, to the rapid development of globalization. E-commerce site is booming, competition is fierce. Because of the alienation of E-commerce advertising, E-commerce site will be in the future for a long time with the existing search engine site to contend with, and gradually become the dominant network portal. With the development of electronic commerce with globalization, the contradiction between culture, religion and race is becoming more and more serious, and the network crime is increasing. The rapid development of e-commerce will inevitably lead to the merger and consolidation of manufacturing industries, the pursuit of scale effect to continuously reduce production costs, increase competitiveness and resist market impact. The development of electronic commerce will also cause the high unemployment rate of globalization and aggravate social contradictions. But the network application software, the network police and the talented person with diverse characteristics have a sharp increase in the electronic commerce as the center. Express Company Mutual mergers, warehousing and transport industry, joint development, the formation of a strong logistics distribution system. Traditional trading companies and large retailing industries are declining. As far as possible the site into a buyer's market is the integration of enterprises, individual needs of the "standard network." This requires a large budget and financial support, otherwise it is difficult to protect the big buying, it is difficult to reflect its commercial value. As a result, for individuals and small companies, they can be poor unless they are big companies. Now some websites are popular "collective price" somewhat similar to the buyer's site model, but not exactly. Although the buyer dominates the price of the product, it is still a seller's market, the first seller to provide the product, first sell the request, then the buyer's intervention, response. If the buyer first set up on the Internet to buy or demand the "standard", the seller then stepped in to bid, which is the true meaning of the buyer's site.

For individuals and small and medium-sized companies, starting to provide services seems to be inevitable. It is a wise choice to make a specific database. From the *, choosing a database type is the key. In order to avoid detours, we should first examine what type of database has been successful in Europe and America (what happened yesterday in the United States, most likely in China tomorrow or after the day after again), and then carefully choose the type of database suitable for China and its own characteristics.

Second, the professional domain database search engine
Establishing a database is a process of accumulating data for a long time. Only when the accumulation of the database to a certain amount of time, its business value will be reflected, and from the original initiative to collect and change into others to join. When the database reaches a considerable scale, its commercial value is increasingly outstanding. The value of both databases will be further enhanced when mutual exchange visits are established with other databases.
Look at the growth of the internet upstart Yahoo, it can explain the problem.
In addition, Yahoo can crush other search engines, but it will never be able to crush those who have a professional database of search engines.

Let us give an example to further illustrate the problem.

Someone in the United States to do car serial number and related car insurance information database. This is important for the use of second-hand cars, because by accessing these databases, someone can get a clear idea of the original condition of the car and the ensuing accident before buying a used car. Visiting his database, customers have to pay 10 dollars each time, but for customers who will spend hundreds of of dollars to buy used cars, 10 dollars is really nothing. The man was very successful.

Many domestic websites are also doing database. The most common is that in a certain area of the platform or portal form, a large number of collection of other people's Web site has value information, grouped team, and do a lot of links. For example, some sites do not own news, but he acquisition almost all the domestic news, magazines, newspaper websites, to a grand gathering, "catch." The fatal flaw in such databases is the lack of professionalism. In addition, the information collected has not been processed by itself, and it is difficult to show another commercial value. So I recommend that some e-commerce companies should focus on a specific geographical area of China, do a particular database, and gradually establish interactive exchange with other databases.